Surveys suggest that more than 90% of top marketing influencers confirmed that by combing the work of smart people with AI and machine learning; the future of B2B marketing will be reset.
Before we dive into how big data and AI has a crucial role to play in B2B sales, check out a few facts:
- Predictive analysis offers a major boost by going beyond plain analytics.
- With big data and AI by your side, budgeting, planning, and sales forecasting will see a major paradigm shift with the incorporation of AI in marketing.
- Insights from big data and artificial intelligence help to make business decisions faster than other competitors in the market.
- What’s more, better analytical insights can maximize customer loyalty, business revenues because acute and precise analysis help businesses to make the right offer at the right time to the right person.
Companies must pay attention to creating a data culture. B2B companies need to develop better customer experiences, strong marketing, and customer services, and boost the use of artificial intelligence technology paired with big data to play a crucial role.
Read More: SalesTechStar Interview with Michael Ramsey, VP of Customer Workflow Products at ServiceNow
Big data and AI help B2B marketers by generating leads, take price decisions, and offering personalized content.
It is impressive to see how AI and big data have rapidly disrupted industries, thereby, empowering them with insights into potential growth and business operations. With AI and Big data, businesses can make the most complex decisions quickly and in real-time. Advanced technologies offer actionable business insights on customer behavioral patterns, allowing them to deliver customized products and services to customers.
A look at how modern businesses can use AI and Big data in B2B Sales.
- Generating new leads
- Create unique marketing experiences
- Guides product pricing
In the B2B marketing-sales sphere, the marketers need to address each need of the audience. To achieve this objective, marketers and salespeople need to collect huge volumes of data. Regardless of who the customers are, B2B marketers and sales teams collect a swarm of data with the help of browsing history, clicks, buying history, and much more. Once the data is collected, big data and AI help these enterprises reach out to their customers with the right product at the right time. This can lead to drastic improvement in the sales experience.
How AI, machine learning, and Big Data facilitates B2B operations?
- Lead Generation
It may take hundreds of hours for humans to generate leads, filter contacts from LinkedIn, company websites, and more. Let machines do that task, gather information, analyze them only to give you everything on the plate ready. Artificial intelligence can organize unstructured data from emails, phone calls, and social posts to identify patterns and define who is a good target.
The info is vital for conducting effective outreach and campaigns.
- Predictive account management in sales
Don’t you know that machines are powerful at analyzing data to glean insights for sales and marketing teams specifically? It is time to harness this power of machines to figure out commonalities between customers. The information also helps in segregating your best customers from the less desired ones to focus your marketing efforts towards strong prospects and leads later.
Predictive sales efforts are already in place, but everything is evolving day by day. Social media platforms also offer tools to analyze which ads are doing their best for which category of audience. AI and Big Data help B2B businesses to offer personalized suggestions to their customers about their products and services easily.
- Monitor customer behavior
B2B companies are the ones exploiting AI and Big Data the most. As they actively monitor web analytics to monitor customer behavior, they are already a part of the AI game. However, with more power of machine learning, these companies can use Big Data more effectively to learn about customers, respond to their queries in real-time, cater to customers’ requirements, and run a successful marketing campaign.
- Freeing up humans for more strategic tasks
Whenever we talk about AI, Big Data, and machine learning, we observe that humans are freeing up their time. The more you burden the machines, the more humans get time for strategic tasks, which machines are not capable of performing. While we have machines to identify patterns and process data efficiently, humans can apply the same learning to bear their creative responsibilities.
Read More: SalesTechStar Interview with Todd Donahue, CFO at Ordergroove
