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New Affirm research reveals over 50% of consumers plan to finish their holiday shopping on or after Black Friday and nearly 70% are planning to spend the same or more on holiday shopping this year Research also highlights the positive

Personalization, Conversational Commerce, and Trust Define This Year’s Shopping Season Sinch, which is pioneering the way the world communicates through its Customer Communications Cloud, has released its predictions for the 2024 Black Friday and Cyber Monday (BF/CM) shopping season. Based




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