“Content is king” is an often-cited quote in the world of online marketing. It is the belief that content is central to the success of a website. Brand credibility
Tech marketers need to keep trying new tactics for demand generation this year, as traditional physical events remain sidelined for now. With 2021 in full
Coronavirus will not kill events. If anything, they will be more dynamic than ever. The ability to attend events remotely will not drive most people
Consumers by nature, are adaptive. When trends change, they switch the brands and styles they wear. When new technologies are released, some resist at first
Understanding Social Selling Social selling is a new approach to selling allowing sales people to
Outbound sales remain a crucial strategy to the success and growth of many organizations, more
ABM or account-based marketing, realigns sales and marketing departments away from spray and pray lead
Measuring the Sales and Marketing Effectiveness of your ABM Campaign The power of an Account-based
There are plenty of ways to motivate sales teams, using a sales commission software will
What does it take for Sales Teams to Improve their Customer Experience? Today’s customers are
Coupa, the leading AI platform for total spend management, announced it has been named a Leader in the IDC MarketScape: Worldwide Multi-Enterprise Supply Chain Commerce Network 2025 Vendor Assessment (Doc #US53010225, November 2025). We believe this recognition reflects the comprehensive
AI Executive to Accelerate Reinvent’s Evolution from Telecom Provider to Technology Innovator Reinvent Telecom, a private-label platform provider empowering partners with cloud communications and technology solutions, announced the appointment of AI expert Caleb Waack as its new virtual Chief AI Officer, a consulting role created
The holiday shopping season is underway but along with good cheer the high-traffic retail period will bring a surge of Cybercrime, warns Carl Mazzanti, President of the leading Managed Services Provider eMazzanti Technologies. “Merchants should work with eMazzanti professionals to
Brought to you by
To repurpose or use any of the content or material on this and our sister sites, explicit written permission needs to be sought.
