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Consumers by nature, are adaptive. When trends change, they switch the brands and styles they wear. When new technologies are released, some resist at first

Over the last decade, artificial intelligence (AI) has made a meaningful difference in both our personal and professional lives. In 2017, PwC reported that 72%

Sales people have been working remotely for years. As a result, many leaders in the age of COVID-19 have not worried about their sales employees’

Measuring the Sales and Marketing Effectiveness of your ABM Campaign The power of an Account-based

There are plenty of ways to motivate sales teams, using a sales commission software will

What does it take for Sales Teams to Improve their Customer Experience? Today’s customers are

KPIs – Key Performance Indicators need to be measured and re-planned regularly to align to changing

Every business needs a website. A brand’s website is their identity online and is supposed

Leading cloud-based voice platform provider Aircall recently announced a $120MÂ Series D funding round led

Palo Alto Networks, the global cybersecurity leader, announced the appointment of Mark Goodburn to the company’s board of directors. The company also announced the retirement of Mary Pat McCarthy, one of its longest-serving board members, effective January 23, 2026. Read

Marketers Can Now Access Bombora B2B Digital Audiences through StackAdapt Bombora, the true B2B data pioneer, announced an expanded integration with StackAdapt, a leading technology company in advertising and marketing. This enhanced partnership gives B2B marketers direct access to Bombora’s

From Impressions to Revenue: Factors.ai and LinkedIn Bring Full-Funnel Visibility to B2B Marketers Factors.ai, an AI-powered B2B demand generation platform, announced its integration with LinkedIn’s Company Intelligence API, and is officially a LinkedIn Marketing Partner for B2B Attribution & Analytics.




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