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BetterCloud Appoints Meric Turkoglu as Chief Revenue Officer To Accelerate Business Growth

Former Informatica and Proofpoint revenue leader brings two decades of sales strategy to fuel next stage of company’s growth

BetterCloud, the leading SaaS Management Platform provider, announced the appointment of Meric Turkoglu as Chief Revenue Officer (CRO). Turkoglu comes to BetterCloud with nearly 20 years of experience driving revenue growth and building successful sales teams for leading enterprises and high-growth startups. In this role, he will oversee all global efforts for Sales, Business Development, Channel, Account Management and Value & Solution Engineering.

“This has been a momentous year for BetterCloud, marked by the strategic growth investment from Vista Equity Partners. We continue our upward trajectory with IT leaders fully embracing the critical value of zero-trust automation to manage and secure the growing stack of SaaS applications,” said David Politis, CEO, BetterCloud. “To drive the next phase of our growth, we were looking for a sales leader with strategic and operational experience and a proven track record of leading winning teams in fast-growing markets—and we found one. We’re looking forward to working alongside Meric to take BetterCloud to new heights.”

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Most recently, Turkoglu led a global corporate sales and business development team at data management leader Informatica. There, he built a high-velocity cloud go-to-market operation across all digital sales, and scaled all global business development teams, helping the company go through a successful IPO in 2021. Prior to that, he spent eight years at global cybersecurity leader Proofpoint. Turkoglu’s various roles there—leading global teams across field sales, inside sales, vertical sales, business development, regional sales and sales engineering—contributed to the company’s hyper growth on the heels of its IPO in 2012. He also ran the company’s go-to-market strategy for its largest acquisition to date, Wombat Security. Turkoglu also held positions at such companies as Selectica, eBay and VeriSign.

“As the pioneer of SaaS management, the differentiated value BetterCloud continues to deliver to its customers is unmatched,” said Turkoglu. “I’m honored and very excited to have the opportunity to join the team and play a part in writing the next chapter in the company’s growth as it continues to elevate the role of IT across its customer base.”

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ShipStation Releases New Feature, ShipStation Dropship Manager

Dropship managers can now use ShipStation to automate and manage critical operations within their vendor networks

ShipStation, the world’s leading cloud-based ecommerce shipping solution, announced the release of ShipStation Dropship Manager, its first-ever solution developed for dropship managers to streamline and automate order fulfillment processes with their vendors and reduce errors caused by manual vendor management.

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Today, thousands of ShipStation customers use a curated network of vendors to fulfill their orders. In fact, data shows that nearly 7% of ecommerce businesses use dropshipping as their means of fulfillment, and the segment is expected to grow to $78B by 2027*. When businesses grow their dropship networks, it becomes increasingly challenging to efficiently aggregate orders, route those orders to each vendor, and maintain real-time order statuses between vendors and end customers. Dropship managers who take on these tasks manually run the risk of increased errors and reduced customer service levels, which ultimately prohibits their ability to scale.

ShipStation Dropship Manager addresses those challenges head-on. It’s designed to automate and optimize critical workflows for dropship managers. Key features include:

  • Order routing and real-time order status updates between dropship managers and their vendors
  • Branded tracking and custom email domain capabilities to maintain high levels of customer communication with a seamless experience, from the time an order is placed until final delivery
  • Dropship managers can invite their vendors to the platform, allowing them to quickly complete onboarding and go to market faster

“Dropshipping holds a massive opportunity for our customers,” said Leandrew Robinson, General Manager of Mesh Logistics at Auctane, ShipStation’s operating brand. “However, many dropship managers are still manually coordinating order fulfillment processes with their vendors. We’re thrilled to offer dropship managers a solution that automates order management and fulfillment within their vendor networks, helps them grow in their dropshipping endeavors, and empowers them to provide next-level customer service.”

ShipStation Dropship Manager is available today. Click here to learn more about the feature.

*The Insight Partners – North America Dropshipping Market Forecast to 2027

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Sentra Expands Executive Team With Appointment of Joseph Hoban as Vice President of Sales

Sentra Logo (PRNewsfoto/Sentra)

Following $30M Series A Funding Round, Sentra Hires Leading Cybersecurity Sales Executive To Support Rapid Growth

Sentra, a cloud data security company, has appointed Joseph Hoban to vice president of sales. In his new role, Hoban will draw from more than 15 years of experience leading successful global sales teams to increase Sentra’s revenue growth, and scale the company’s customer base worldwide. Hoban will lead Sentra’s sales team, identify new business opportunities, as well as drive the company’s channel strategy and partner ecosystem.

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Sentra’s agentless Data Security Posture Management (DSPM) platform enables security teams to gain full visibility and control of data, as well as protect against sensitive data breaches across the entire public cloud stack. In the last six months, Sentra opened its new North American headquarters in New York City and secured a $30 million Series A funding round led by Standard Investments with participation from Munich Re Ventures (MRV), Moore Strategic Ventures, Xerox Ventures and INT3 as well as existing investors Bessemer Venture Partners and Zeev Ventures. Hoban’s appointment comes at a critical time as the company works to meet the growing demand for its cloud-native data security solutions.

“Joseph brings a vast amount of cybersecurity experience to Sentra’s executive team,” said Yoav Regev, co-founder and CEO of Sentra. “He will be an instrumental asset as we grow our U.S. presence and further establish our footprint worldwide. His knowledge of the market, extensive work in building successful partner ecosystems, and the ability to grow and inspire sales teams is exactly what Sentra needs at this stage of our journey.”

Hoban has a proven track record in building high-performing U.S. sales teams as well as developing new market opportunities in Asia-Pacific, EMEA and Latin America. He most recently served in a sales leadership role at Axonius and has held senior sales positions at Centrify, FireEye and Mandiant.

“As the amount of data continues to grow in the cloud, so do the data security challenges enterprises face,” said Hoban. “Sentra is solving a crucial problem around securing sensitive data that the cybersecurity industry has struggled with since the acceleration of cloud adoption. I’m excited to be part of the Sentra team that is building a data-centric future where enterprises have the confidence they need to move large amounts of data to and across multi clouds.”

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Overhaul Secures $73M in Growth Financing, Expands its Foothold in Global Supply Chain Visibility, Risk and Compliance Market

Funding enhances Overhaul’s platform spanning visibility, risk, compliance, and insurance solutions to help safeguard cargo and improve efficiencies

Overhaul, a software-based supply-chain visibility, risk, compliance, and insurance solution for the world’s leading brands, today announced $73 million in new growth capital including $38 million in equity and $35 million in non-dilutive debt. Growth equity investor Edison Partners led the investment with participation from strategic investors eGateway Capital, StepStone Group, and TRM Ventures. Stifel Bank provided the debt financing.

Overhaul will deploy the capital to expand globally, enhance products, and fund the recent acquisition of security services provider SensiGuard—a deal that firmly establishes Overhaul as the global leader in in-transit supply chain risk management. Previous investors Abbey International Finance, Avanta Ventures and Macquarie Capital also participated in the round.

“This latest growth financing positions Overhaul to be a front runner as a profitable business in real-time visibility and risk management with a fraction of capital but at a similar scale to unicorns in the space,” said Barry Conlon, CEO and Founder of Overhaul. “The funding is also a validation of Overhaul’s commitment to transforming supply chain visibility and risk management and our strategy in the fluctuating LogTech market.”

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Overhaul is expected to track more than $1 trillion in total moving cargo this year. The company has a 96% recovery rate for FTL cargo theft and an 80% loss ratio reduction as compared to the insurance industry benchmark. Overhaul operates globally and has more than 600 employees.

“Our US customers receive exponential savings of up to 60-65% reduction in in-transit cargo insurance costs, and we expect even higher savings in other regions of the world,” said David Broe, COO of Overhaul. “Our combined visibility plus risk management technology offering together with our participation on the insurance transaction positions us in a unique tier of the market. Our business model now stands to make orders of magnitude on our unit economics, creating a triple win for insurers, shippers, and Overhaul.

“Real-time visibility and responsive risk management gives Overhaul a distinct advantage among supply chain SaaS providers. We’re extremely impressed with Barry and the executive team’s ability to deliver innovative enterprise-class solutions that adapt to complex cargo needs while showing discipline in capital deployment,” said Ryan Ziegler, General Partner at Edison Partners, who led the initial and follow-on investment. “We look forward to helping Overhaul expand their breadth of capabilities to bring greater security to the global supply chain.”

“Overhaul has assembled a world-class team with seasoned industry executives and a deep bench of talent with unmatched experience providing supply chain visibility and security solutions to protect high-value shipments,” said Joshua Awad, Partner, eGateway Capital. “We believe the way Overhaul combines technology, which absorbs data from disparate sources in real-time to make informed, actionable decisions, with best-in-class managed services, is a true differentiator and sets them up for continued success in a market leading position.”

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Global supply chain disruptions and volatile markets are creating strong demand for solutions that can stop disruptions before they occur. Unlike providers that focus on on-time arrival performance, Overhaul’s visibility, risk management and prevention capabilities give companies a real-time view into their supply chain so they can manage risk more effectively and reduce losses while improving overall performance.

“Overhaul is providing a unique combination of supply chain visibility and risk management to some of the largest companies in the world, and we are proud to help support its impressive growth,” said Alan Faulkner, Director at Stifel Bank.

In 2022, Overhaul was recognized as an Austin Inno Top Workplace, Inc. 5000 Fastest-Growing Private Company, Deloitte Technology Fast 500, G2 Supply Chain Visibility Grid, and as a Challenger on the Gartner Magic Quadrant for Real-Time Transportation Visibility Platforms.

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Time is Ltd. Enters the Revenue Intelligence Space With Sales Analytics

Accel - Time is Ltd

With the addition of team- and company-wide collaboration analytics, Time is Ltd. launched a revenue intelligence solution to enable revenue leaders to drive better returns at lower costs

Time is Ltd., the leading employee engagement and productivity company, has launched Time is Ltd. Sales Analytics, enabling revenue leaders to optimize how their sales and customer success teams are collaborating internally and externally.

Time is Ltd. helps organizations optimize collaboration behaviors among revenue teams to increase revenue acquisition and retention at a lower cost. The new Sales Analytics product provides visualized insights for revenue leaders to identify productivity barriers and collaboration behavior that impacts revenue. Their data shows sales teams spend only 27% of their time collaborating externally, and Sales Analytics helps refocus teams for maximum effectiveness.

Moreover, the platform automates the tracking of sales activities, allowing sales teams to spend less time on manual administrative tasks and more time interacting with external partners.

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As Jan Rezab, Founder and CEO of Time is Ltd., puts it, ‘Sales teams are overburdened with internal collaboration and administrative duties that take them away from their core remit; selling.’ By providing companies with insights into sales team behavior and time usage that lead to closed deals, revenue leaders can take action to really impact the bottom line.

Time is Ltd.’s Sales Analytics is a plug-and-play solution that empowers sales and customer success leaders across the following areas, with no initial setup required:

  • Monitor External Collaboration: Get a comprehensive overview of how your teams engage with partners (e.g., email, Slack, messaging) and how much time they spend with each partner.
  • Analyze Internal vs. External Collaboration: Identify internal collaboration behaviors that distract revenue teams from external partners, and understand which internal collaboration behaviors enhance revenue acquisition.
  • Automate Activity Tracking: Automatically sync Google Workspace and Microsoft Office 365 data, eliminating the need for manual activity tracking.
  • Correlate to Revenue: Leverage Salesforce data to determine whether the right amount of time is spent engaging with prospects and customers. Use this insight to optimize team allocation and structure for better business acquisition, retention, and upselling.

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Numerous organizations across a variety of industries have already seen measurable improvements to their sales and employee effectiveness through the use of Time is Ltd.’s platform. For instance, a media company doubled their sales team’s external collaboration.

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SymphonyAI Adds KPI 360 Industrial Solution to the Microsoft Azure Marketplace

Customers can now use the scalability, reliability, and agility of Microsoft Azure to deploy KPI 360 to improve manufacturing operations.

SymphonyAI, a leader in high-value enterprise AI software solutions for strategic industries, today announced the availability of its manufacturing operations insights solution, KPI 360, in the Microsoft Azure Marketplace. KPI 360 customers can now take advantage of streamlined deployment and management through the Microsoft Azure cloud platform to improve manufacturing operations and accelerate autonomous plant operations.

KPI 360, a product of the SymphonyAI Industrial vertical, uses highly advanced AI and real-time data monitoring to provide manufacturers with actionable operating insights at all levels of a plant by combining multiple data sources into a single, complete industrial dashboard. KPI 360 uses SymphonyAI Industrial’s domain knowledge engine and offers pre-built KPIs for industrial assets and applications so manufacturers can pull from data sources directly or through an API. These unique features make it easy for users to set up, maintain, and expand dashboards over time without needing any software expertise.

KPI 360 joins other SymphonyAI Industrial solutions available in the Azure Marketplace: Performance 360, Vision 360, APM 360, MOM 360, Proceedix, and Batch 360. SymphonyAI also offers software applications from the company’s financial services, retail, and IT service management verticals in the Azure Marketplace.

“KPI 360 is a self-service product that enables users to get a clear view of business operations across a manufacturing plant without having to write a single line of code,” said SymphonyAI Industrial CEO Dominic Gallello. “Efficiency and flexibility are the core of KPI 360. By making it available on Microsoft Azure Marketplace, we streamline the deployment process for manufacturers looking to overhaul and optimize their operations.”

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“With the power of vertical industry-specific AI, our software applications are breaking new ground in operational intelligence for today’s agile factories worldwide,” said Kumar Abhimanyu, SVP of strategic partnerships at SymphonyAI. “In partnership with Microsoft, we offer AI-powered solutions that drive digital transformation for industrial enterprises. The integration of KPI 360 with Microsoft Azure delivers a secure, accessible, and cutting-edge solution, using industry-specific AI to turn data into valuable insights and power agile, data-driven operations manufacturing everywhere.”

“Microsoft Azure Marketplace lets customers worldwide discover, try, and deploy software solutions that are certified and optimized to run on Azure,” said Jake Zborowski, general manager, Microsoft Azure Platform at Microsoft Corp. “Azure Marketplace helps solutions like KPI 360 reach more customers and markets.”

Additional SymphonyAI vertical software applications available through the Microsoft Azure Marketplace include:

  • Retail category management and optimization: SymphonyAI Retail CPG solutions for category management and optimization ingest and analyze multiple data sources to reveal insights and recommendations that help CPG manufacturers optimize assortment, shelf planning and intelligence, and promotions.
  • Enterprise and IT service management: SymphonyAI Summit IT Service Management (ITSM) provides enterprise-grade process support and enterprise security and compliance for advanced AI-based service management for organizations of all sizes. SymphonyAI Summit is easy for IT teams and end users to use, manage, and implement.
  • Financial crime management: SymphonyAI NetReveal’s Transaction Screening, Name Screening, and Customer Due Diligence capabilities help financial institutions comply with sanctions regulations by dynamically screening customers, employees, connected parties, entities, and transactions against rapidly changing, complex watch lists. Similarly, SymphonyAI Sensa’s SensaAML solution uncovers criminal activity and suspicious behavior by analyzing, discovering, and interpreting financial data.

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The SymphonyAI software applications available through the Azure Marketplace are sold both by SymphonyAI and Microsoft. All SymphonyAI software applications available through the Azure Marketplace run on Azure, removing the added cost of storage and computational capabilities required when running AI outside a cloud ecosystem.

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Easyship Announces Expanded Collaboration With UPS to Offer Discounted Rates to E-commerce Merchants in the UK

Easyship Logo

The collaboration gives e-commerce merchants access to discounted rates and a complete suite of flexible and reliable UPS shipping options.

Easyship, the leading shipping software accelerating borderless e-commerce, has announced a collaboration with global logistics leader UPS. Merchants can now effortlessly access UK and cross-border shipping solutions with UPS, and in seconds start processing shipment orders from all leading sales channels, including Amazon, eBay, Etsy, and Shopify. Additionally, Easyship’s more than 100,000 users can now enjoy UPS’s reliability and access deeply discounted rates on their UPS shipments.

“The ability to access UPS’s services in seconds and enjoy discounted rates for fast and reliable shipping services makes it easier for all UK-based Easyship customers to successfully sell online,” said Tommaso Tamburnotti, Co-founder at Easyship. “This reinforces Easyship’s commitment to simplifying shipment processing and removing barriers for e-commerce entrepreneurs. Currently, merchants around the world use our cutting-edge platform to deliver the seamless shipping experience today’s e-commerce customers expect.”

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This reinforces Easyship’s commitment to simplifying shipment processing and removing barriers for e-commerce entrepreneurs

Easyship’s industry-leading technology automates shipping label creation and manages orders, all in one streamlined dashboard. In addition, merchants can take advantage of Easyship’s integration with leading e-commerce platforms and advanced features, including competitive shipping rates, and automated tax/duty solutions for businesses looking to sell worldwide.

“We are excited that Easyship now offers UPS services to its UK merchants. We’re establishing relationships with leading digital platforms such as Easyship to strengthen their offer to their customers,” said Dana Nino, Global Vice-President of Marketing at UPS. “SMBs using Easyship now have seamless access to UPS’s reliable shipping services at affordable rates, so they can better compete in the global e-commerce market with UPS’s commitment to delivery and service excellence.”

Through this collaboration, growing small and medium-sized businesses unlock access to discounted shipping through UPS’s smart global logistics network, covering more than 220 countries and territories. Whether a merchant needs something shipped across the street or around the world, UPS on Easyship has a shipping option that fits their needs.

Instant integration with UPS provides Easyship merchants the ability to ship and track both domestic and international shipments with one of the largest and most trusted global shipping and logistics companies in the world.

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Sensedia and Tektree Collaborate to Present How API Management Connects Legacy and Modern Systems

Registration Open for Online Event Where Industry Leaders Tackle and Streamline API Strategy

Sensedia, a global leader in delivering API and microservice solutions, announced their upcoming webinar, “How to Join Legacy and Modern Systems through API Management,” in collaboration with Tektree, a global technology services and consulting firm. The event will take place on Thursday, March 9, 2023, at 1pm EST. Featured experts include Ken Ballou, US Director, Sensedia; Filipe Torqueto, Head of Solutions USA, Sensedia; and Sai Kastury, Director of Cloud & Digital BU, Tektree.

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“How to Join Legacy and Modern Systems through API Management”

Viewers will learn from industry leaders who share how to tackle and streamline API strategy to deal with complex API ecosystems. API management is a hot topic as industry vertical customers increasingly adopt microservices and cloud-native architectures to achieve agility and productivity. However, legacy systems hold a big and important part of the company data that needs to be evolved and maintained. This combination increases the complexity of integrations, making the API ecosystem more vulnerable to security breaches, causing delays in the delivery process and disrupting the company’s business strategy if not appropriately planned.

Sensedia’s API management solution enables and protects legacy data while accelerating integration, allowing customers to focus on the business they need to deliver. TekTree reviews client goals and combines technology capabilities with the best business practices to achieve client business objectives across a wide range of areas.

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MassMutual Consumer Spending & Saving Index: Is Optimism Replacing Fear as Americans Navigate Today’s Economy?

In contrast to last quarter, ongoing uncertainty about the trajectory of the U.S. economy has not dampened many Americans’ optimism about their financial futures despite rising interest rates, persistent inflation, and stock market volatility according to this quarter’s Consumer Spending & Saving Index from Massachusetts Mutual Life Insurance Company (MassMutual).

Most notably:

  • Americans are less concerned about inflation compared with last quarter (59% vs. 63%) and fewer believe that the economy will worsen in the next three months compared with last quarter (52% vs. 57%). The number who say the economy will stay the same has increased, suggesting respondents think the economy has bottomed out (24% vs. 18%).
  • Among Americans who are expecting a tax refund, the number who say they would be very inconvenienced if their refund is delayed decreased from 38% last year to 28% this year, while 35% would not be at all inconvenienced if their refund was delayed this year compared to 27% last year, suggesting that more people are feeling more financially secure.
  • More than half of Americans are still delaying purchases due to inflation; however, this is less than last quarter (55% vs. 59%). The most common purchase being delayed: a car.

“It is uplifting to see a spirit of resilience amongst the American population despite a softening in the U.S. economy and corresponding financial uncertainty,” said Mike Fanning, head of MassMutual U.S. “Staying vigilant by practicing sound financial habits is key to navigating this stubborn inflationary environment. Consumers who have already taken steps to save and invest wisely may be best positioned.”

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Other key findings of the MassMutual Consumer Spending & Saving Index include:

Americans are more optimistic about the U.S. economy.

  • Many reported feeling increasingly confident that a potential recession would not adversely impact their day-to-day finances compared with last quarter (50% vs. 42%).
  • Fewer believe the U.S. is in a recession this quarter (51%) than last quarter (60%). This sentiment is driven by Gen X and Baby Boomers, who are considerably more optimistic than they were last quarter.
  • Among Gen X, 53% believe the U.S. is currently in a recession, down from 67% last quarter. Among Baby Boomers, 45% believe the U.S. is currently in a recession, down from 58% last quarter.

Older generations are more optimistic about their financial future than younger generations.

  • 34% of Americans overall report feeling anxious about their personal finances, down from 41% last quarter. This decrease is driven by Gen X (41% vs. 49%) and Baby Boomers (25% vs. 40%), while Gen Z (46% vs. 44%) and Millennials (38% vs. 36%) are just as stressed as they were last quarter.
  • Americans’ views on their financial futures are less polarized, with fewer respondents feeling “very optimistic” today versus last quarter (13% vs. 18%) and a corresponding increase in respondents feeling “somewhat optimistic” today versus last quarter (49% vs. 41%).

Nearly half of Americans said they would be able to pay a surprise bill of $400 easily, however, younger generations would have the most difficulty in affording this expense.

  • 46% of Americans said they would be able to pay a surprise bill of $400 easily, while 33% said it would be a big hit, and 21% said they could not pay it at all.
  • Younger Americans (Gen Z, Millennials) are much more likely to say paying the bill would be a big hit, or that they could not pay the bill, than older Americans (Baby Boomers, Silent Generation).

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As tax season approaches, fewer Americans are anticipating receiving a tax refund, possibly due to the expiration of the Advance Child Tax Credit and COVID-19 stimulus programs.

  • The number who say they are expecting a tax refund decreased from 56% last year to 47% this year, while the number who say they are not expecting a refund increased from 28% last year to 34% this year.

One third of younger generations (Gen Z, Millennial and Gen X) reported that they do not contribute to a retirement plan every month.

  • However, Gen Z (42%) and Millennials (39%) are more likely than Baby Boomers (19%) and the Silent Generation (12%) to say that their largest source of income in retirement will come from a qualified retirement plan, such as a 401(k) or 403(b).

“Making good financial decisions can start at any age, and those who start when they’re younger may have more options available to them and be in better financial health over the longer term. Whatever you do, be informed and be thoughtful about your choices,” added Fanning.

Methodology

The MassMutual Consumer Spending & Saving Index tracks financial outlooks and behaviors in a changing economic environment. It offers an in-depth snapshot of people’s saving and spending behaviors and examines sentiment and attitudes toward navigating the financial impacts of the pandemic and the changing state of the economy with an emphasis on inflation, changes in interest rates and spending. Commissioned by MassMutual, the research was conducted online by PSB Insights from February 2-16, 2023, among a nationally representative sample of 1,000 U.S. adults (ages 18+) as well as an additional sample of 500 adult Massachusetts residents.

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Lifesize CxConcierge Delivers Live Customer Service

High-Definition Video Conferencing and Omnichannel Contact Center Combine to Ensure Prompt, Proactive, and Personalized Customer Experience

Lifesize, the original inventors of high-definition video conferencing and creators of the world’s first cloud-based, video-enabled omnichannel contact center, introduced CxConcierge to enable customer service experiences that help improve first call resolution rates while lowering operational costs for live support. CxConcierge delivers instant video connections from an organization’s self-service apps, websites, and kiosks to help solve a range of issues with interactive engagement that is not possible through traditional voice, text, chat, or social media channels.

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“71% of consumers prefer to deal with a person rather than a chatbot or other automated self-service method”

“Lifesize is empowering leading organizations in healthcare, hospitality, retail, technology, and transportation sectors to deliver innovative customer experiences at lower cost,” said Trent Waterhouse, CEO of Lifesize. “Rather than deflecting customers to automated systems, we’re enabling skilled human agents to promptly serve best with transparency, authenticity, and genuine care that improves customer loyalty and retention in today’s service economy.”

CxConcierge is a powerful combination of Lifesize’s innovative video conferencing and cloud contact center technologies into one seamless solution. Integrating open-platform video communications with open-architecture omnichannel contact center software helps make customer service practical and profitable. When an agent can see what the customer sees, they can resolve customer issues faster. Additionally, video connections over the internet are less expensive than traditional voice calls. Customer service interactions, at their core, are really human interactions that should be empathetic and efficient in solving issues and addressing customers’ needs. Creating memorable experiences, building customer loyalty, and triggering customer advocacy, starts by reimagining how each engagement and interaction creates value. A good customer experience can increase customer satisfaction, loyalty, and brand reputation, leading to repeat business and positive word-of-mouth recommendations, ultimately contributing to higher revenue.

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