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On average, pilot program demonstrated a successful incremental sales lift of 12.6% and an iROAS of $3.06, showcasing InMarket’s real-time, closed-loop measurement capabilities InMarket, the leader in real-time marketing and measurement, has launched sales lift conversion capabilities for Consumer Packaged Goods

Frank Dale, EVP of Product Management at Salesloft joined us in this episode to share a few insights on the state of modern Sales and Salestech; Key topics covered: The evolution of B2B Sales Optimizing salestech and sales processes for better




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