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Cvent Receives Premier Women in Sales Employer Designation from the Institute for Excellence in Sales

Cvent, a market-leading meetings, events, and hospitality technology provider, announced today that it has received the Institute for Excellence in Sales (IES) Premier Women in Sales Employer (PWISE) designation as a leading employer for high-performing women in sales. The designation recognizes companies that have made supporting the careers of women in sales a top priority. Cvent is one of just seven organizations highlighted on the inaugural list, which includes Salesforce, Oracle and Splunk among others. As a 2023 recipient, Cvent is featured in a new guide published by the IES and will partner with the IES in developing industry-wide best practices for supporting women in sales.

“Congratulations to Cvent for being named a foundational recipient of the Premier Women in Sales designation,” said Fred Diamond, President and Co-Founder of the IES. “Premier Women in Sales Employers were selected by an independent judging panel for their efforts to support the career growth of women in sales. Judging criteria included flexible work schedules, recognition programs, policies, and a culture that allows women to flourish and succeed.”

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“We’re extremely proud to be recognized by the Institute for Excellence in Sales as a Premier Women in Sales Employer,” said Vice President of Sales Enablement, Franci Hirsch. “Since our founding in 1999, we’ve operated under the mantra that the DNA of Cvent is our people, and this accolade puts a spotlight on the critical importance of an equal opportunity workplace. Within our sales division, we continue to expand and improve our programming in a way that facilitates greater career advancement and uncovers opportunities for our women in sales, and it’s an honor to have those efforts recognized.”

Cvent was recognized for excellence across several key areas including:

  • Mentorship programming: For women who aspire to leadership roles, Cvent provides dedicated mentorship programming to match them with senior leaders who provide personalized career guidance and advice on how to get to the next level.
  • Career panel spotlights: The Cvent sales team hosts a series of “Career Spotlight” sessions, which highlight speakers from various departments and roles. These sessions are open to all Cvent employees, and the live Q&A format enables deeper conversations and insights to be shared regarding personal career trajectories, success stories and opportunities for advancement.
  • Cvent EMPOWER Employee Resource Group: With over 550 members and growing, EMPOWER is one of Cvent’s largest employee resources groups, which aims to act as a voice for women across Cvent and the industry at large. Open to all Cventers, the group offers professional and personal development opportunities, cultivates an active community focused on key topics impacting women, and supports the movement to promote gender equality.
  • Networking events: Monthly internal networking events facilitate deeper relationship building amongst women at Cvent and offer an informal environment to meet new colleagues and discuss challenges and successes within their roles. Additional Cvent events are held around key occasions such as International Women’s Day, which help to inspire further conversations around critical topics such as advancing women in the workplace.
  • Industry partnerships and education: Cvent partners with leading sales-focused organizations and invests in external training to further empower employees with educational opportunities such as the Women in Sales Leadership (WISL) forum, hosted by IES.

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Amplitude Transitions Sales Leadership with New Chief Revenue Officer

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Former Instabase and Microsoft executive Nathaniel Crook joins digital analytics leader

Amplitude, Inc., a leading digital analytics platform, announced the appointment of Nathaniel Crook as the company’s next chief revenue officer (CRO). With over 20 years of enterprise software sales and engineering experience, Crook will lead Amplitude’s sales and partner organizations globally.

“Nate has extensive experience in sales and engineering at startup and enterprise-class companies, so he’s an ideal fit for this next chapter of Amplitude’s growth,” said Amplitude President Thomas Hansen. “His track record of scaling global sales teams, selling to the world’s largest companies, and partnering with developer teams to solve problems will help Amplitude unlock the power of its customer’s products.”

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“Nate has extensive experience in sales and engineering at startup and enterprise-class companies, so he’s an ideal fit for this next chapter of Amplitude’s growth”

“As organizations increasingly rely on technology to drive strategy and fuel growth, companies across all industries and segments need to build digital platforms and experiences that their customers love,” added Crook. “As an essential part of the modern technology stack, our market is enormous and continues to rapidly grow. With a best-in-class product suite and a world-class team, I’m thrilled to join Amplitude and excited about our future.”

Today’s news comes as current Amplitude CRO Matt Heinz transitions from the company, staying until mid-May to ensure a seamless handover.

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“Since Matt joined Amplitude three and a half years ago, he’s played a critical role in both our financial growth and our company culture,” added Hansen. “Under his leadership, Amplitude scaled from a startup to a public company that ended 2022 with more than $230M in revenue. I cannot say enough about Matt’s impact on the business, and we wish him all the best.”

Crook previously led the global go-to-market function at Instabase—including sales, marketing, professional services, customer success, and operations—through a period of historic revenue growth and customer acquisition. He also held sales leadership roles at Microsoft, Cisco, and a number of startups. Crook began his career as a developer and sales engineer, and has a Bachelor of Science in physics and mathematics from Muhlenberg College.

Crook joins Amplitude as widespread demand grows for self-service digital analytics. Amplitude helps teams understand customer behaviors and make product changes to drive the right outcomes, whether that’s sign-ups, retention, or repeat purchases. The company ranked #1 in eleven categories in G2’s 2023 Spring Report, including product analytics and mobile app analytics.

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Mercari Launches Merchat AI, a New Shopping Assistant Powered by ChatGPT

Conversational shopping assistant now available in beta nationwide to secondhand shoppers

Mercari, the online marketplace that connects millions of people across the U.S. to shop and sell items that are no longer being used, today announced the beta launch of Merchat AI, a new conversational shopping assistant powered by ChatGPT. In addition to searching for and browsing secondhand items, customers can now engage in real-time conversations with Merchat AI to discover product recommendations based on their unique needs. This new artificial intelligence tool leverages the large language model, ChatGPT, and combs through the millions of items listed on Mercari’s platform in seconds, surfacing real-time recommendations based on the chat prompts given.

“Merchat AI marks an exciting turning point in the evolution of secondhand shopping,” said John Lagerling, Mercari U.S. CEO. “With this technology, we’re leveraging the transformative power of artificial intelligence to make it easier for Americans to shop and explore Mercari’s extensive marketplace. We anticipate that generative AI will also unlock more opportunities to iterate on our customer experience, along with additional ways to make the resale experience even more appealing to buyers and sellers.”

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In turn, Merchat AI will ask questions to better understand a customer’s particular needs such as brand, color and style. Once Merchat AI has enough information, it will scan the Mercari marketplace and populate a series of recommendations based on the prompts given. Customers can then click on the product links given to purchase an item or ask the shopping assistant to provide more options. Some exploratory uses for Merchat AI include:

  • Finding one-of-a-kind gifts for the people you care about. Try: “What should I buy my mom for Mother’s Day?”
  • Searching for the best—and most affordable—item to score the latest trend. Try: “How can I add #BarbieCore to my wardrobe?”
  • Looking for a specific item or hard-to-find collectible that is sold out in stores. Try: “Find me a large turquoise ombré tumbler.”
  • Styling for every occasion. Try: “What should I wear to a summer wedding?”
  • Discovering home decor items that reflect a specific style. Try: “What home decor items do I need to create a mid-century modern living room?”

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Merchat AI is now available nationwide to Mercari users on the web and is still a beta experience. In these early stages, there may be some inaccuracies and inconsistencies in Merchat AI conversations and search results. Mercari will continuously update Merchat AI based on user interactions and is committed to iterating on the experience to improve this offering over time.

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Nissan Selects project44’s Supply Chain Visibility Platform to Enhance Resilient Global Logistics Network

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Automotive industry innovator will improve operational efficiency and customer experience by quickly navigating supply chain disruptions

project44, the connective tissue of the global supply chain, announced Nissan Motor Company (“Nissan”) has partnered with project44 to enhance its resilient global logistics network. As one of the world’s leading automotive manufacturers, Nissan will use the Movement by project44 platform to gain end-to-end supply chain visibility, improving operational efficiency by quickly mitigating disruptions.

Tokyo and Yokohama have been experiencing a nearly 50% increase in export dwell time and a nearly 30% increase in import dwell time per project44’s Supply Chain Advisory Report. These export dwell conditions are the reason automotive manufacturers like Nissan are seeking to build a more resilient global logistics network. project44’s real-time, multimodal visibility into current shipment location, as well as deep insights for accurate ETAs (Estimated Time of Arrival) and carrier performance, will enable Nissan to provide customers and internal stakeholders more transparency into parts logistics and finished cars logistics (RORO).

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Mr. Masato Yokoyama, Deputy General Manager of Supply Chain Strategy and Projects Department at Nissan said “Plan and mitigate is key for resilient supply chain. Covid-19 Pandemic realized us how unprepared we are and our supply chain network is volatile. Our goal for resilient supply chains is to be proactive, rather than being reactive in addressing these vulnerabilities. A resilient supply chain allows us to adapt to global events proactively and have the capability to adjust schedules to accommodate customer requirements. project44’s Movement platform will allow us not only such adjustments made to the supply chains for better control through their end-to-end transportation visibility but also measurably showing our global approach to reduce Scope 3 emissions.”

“Supply chain disruptions are a persistent and growing business challenge, presenting a significant opportunity for enterprises to innovate and overcome the complexities of their logistics operations,” said Renaud Houri, project44’s EVP International. “project44’s end-to-end supply chain visibility platform will help Nissan gain real-time data and insights to enable faster decision making, and improve its agility to execute on strategic imperatives.”

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Intentsify Announces 56% YoY Revenue Growth, Opens New Headquarters, Expands Globally

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The leading intent data company plans for continued global expansion in tandem with record revenue growth, major product innovations, and award wins

Intentsify, the pioneer in next-generation precision buyer-intent intelligence and intent activation solutions, announced the opening of its new headquarters in Westwood, Massachusetts. The office expansion comes on the heels of extraordinary revenue growth, product innovations, and award wins as the company continues to revolutionize buyer-intent intelligence for B2B companies.

Intentsify’s revenue surged by 56% YoY, largely attributable to a significant expansion of the company’s customer base, which led to a 91% increase in staff both in the US and abroad. The recent appointment of Ajay Subherwal as Chief Revenue Officer of EMEA & APAC allowed Intentsify to further support global expansion efforts, bringing the company’s best-in-class precision intent data solutions to businesses on an international scale. Global employee expansion enabled the company to accelerate growth and scale for rapid product innovation, including enhancements to its Intelligence Activation Platform.

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In February 2023, Intentsify launched next-generation precision intent, a patent-pending evolution of the company’s proprietary intent data. Using advanced natural language processing (NLP), precision intent is the first and only intent data solution that generates signals using models calibrated precisely to a customer’s unique products and business offerings.

Continuing to capitalize on cutting-edge innovations, Intentsify launched its enhanced intent-driven display advertising offering, the first and only B2B display solution using AI-generated, customized intent signals to dynamically align display programs to each target account’s evolving buyer journey. Intentsify’s display advertising capabilities synchronize with its content syndication programs, working in tandem to ensure consistent messaging across channels and improve program performance. Informed by changes in buyers’ research activities and featuring account-based performance transparency and insights, Intentsify’s display solution enables more effective follow-up messaging, greater sales readiness, and dramatically scaled conversion rates.

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“Now more than ever, B2B enterprises rely on accuracy, precision, and reliability to target the right audiences at the right time and drive continuous revenue. The need for intent data solutions is paramount for this success,” said Marc Laplante, CEO of Intentsify. “Delivering our customers the experience and support they need to implement robust GTM strategies is a top priority. We pride ourselves on being leaders in the intent data space and remain committed to building the most impactful platform available on the market today for customers across the globe.”

The company proved its continued momentum in 2023 by ranking #20 on the Inc. Regionals Northeast list among the 169 companies chosen.

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2023 U.S. Grocery Shopper Trends Report Reveals Fewer Shoppers Cutting Back on Items Purchased Despite Higher Prices

Shoppers concerned about rising prices continue to look for deals to stretch dollars as weekly grocery spend increases

A survey of grocery shoppers’ spending habits and attitudes by FMI – The Food Industry Association, conducted by The Hartman Group, reveals that while U.S. shoppers remain concerned about rising food prices, consumers are less likely to cut back on the number of items they purchase.

Among shoppers who are concerned about rising food prices, only 32% of shoppers in February reported buying fewer items as a strategy to address rising prices, down from 41% in October. Instead, shoppers continue to look for deals across multiple channels – supermarkets, mass retailers, club stores and online – to mitigate the impact of higher food prices on their budgets.

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“Our national survey reveals persistent consumer concern about food and beverage prices, as the weekly spend for groceries increased in late 2022 and early in 2023,” said Leslie G. Sarasin, president and CEO of FMI. “To address higher prices, shoppers are visiting more stores and seeking deals to stretch their dollars but are now less likely to cut back on the number of items purchased compared to six months or a year ago. This is an opportunity for our industry to continue connecting with shoppers on food-inflation-mitigating solutions.”

Food price concerns cut across shopper demographics, but Boomers are more worried about rising food prices than any other group, with 80% showing concern in February 2023 versus 69% in October 2022. Millennials polled close behind with 76% saying they are concerned, 5% more than one year ago. Such concerns about food costs coincide with an increase in spending in this inflationary environment. In February, on average, consumers spent $164 per week on groceries, up from $148 in both October and February of 2022.

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  • 68% of shoppers report spending more on groceries than one year ago; 7% say they spend less.
  • Households with children reported the greatest increase in grocery spending year over year.
  • 55% of those polled are concerned with rising prices at restaurants, up from 50% in October.

Overall, shoppers report fewer channels – consumer food industry channels include retail supermarkets, club stores, mass retailers, and online shopping – but more stores in their rotation, suggesting increased competition for shoppers’ dollars within channels.

  • In February, shoppers visited on average 5.2 different stores, up from 4.9 in February 2022. Meanwhile, shoppers used 3.6 different channels per month, down from 4.0 in February 2022.
  • Online shoppers have reduced the number of channels they shop online; while supermarkets and club channels have lost some of their online users, mass retailers have not.

For Media:

  • Members of the media may contact FMI for a gratis copy of the 2023 U.S. Grocery Shopper Trends: Shopping Trends report. This is the first report in a five-part series released this year.

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IntelliShift Appoints Jeff Cohen as Chief Revenue Officer

Former revenue leader for Intergis, Telogis, and Trackunit brings extensive market and growth expertise to IntelliShift

IntelliShift, the connected fleet intelligence platform for safety and operations teams, at NAFA I&E, the premier fleet management association and event of the year, announced that Jeff Cohen has joined the company as the Chief Revenue Officer (CRO). Cohen brings unique experience in leading multiple high growth fleet management service providers through transformative growth journeys.

“Jeff brings over 15 years of telematics sales leadership experience to IntelliShift”

Prior to IntelliShift, Cohen spent five years at Trackunit, an off-highway telematics provider for the construction industry. He first served as their President, and then as the Chief Commercial Officer (CCO). He spearheaded their growth in North America from a presence, people and revenue perspective, winning customers including Ahern Rentals and United Rentals, along with many others in the construction industry.

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Before Trackunit, Cohen was charged with growing the OEM and off-road telematics business for Telogis, which he did from 2011-2017. Telogis became one of the leading, and fastest growing, telematics providers in the space prior to its acquisition by Verizon.

Before Telogis, Cohen was the CEO of Intergis, a telematics and routing pioneer, focused on medium-sized businesses in the field service industry. Cohen led the growth of Intergis for three years until it was successfully purchased by Telogis.

“Jeff brings over 15 years of telematics sales leadership experience to IntelliShift,” said John Cunningham Jr, Founder and CEO at IntelliShift. “Jeff is an extraordinarily customer-focused leader who brings out the best in his teams and works to align the entire organization in support of the customer experience. I am thrilled to add him to the executive leadership team to help take our exciting business to the next level.”

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Cohen joins IntelliShift at the perfect time, as the brand continues to establish itself in the industry as the fleet intelligence platform of choice for last mile delivery, field service, utilities, and construction industries, striving to be the safest and most efficient fleets in the world. Notable customers include AmeriGas, Bimbo Bakeries, Sweeping Corporation of America, and Equix.

IntelliShift’s all-in-one platform enables mixed fleets to manage telematics, AI dash cameras, digital inspections, robust vehicle and equipment maintenance, fuel management, and compliance technology with ease.

“The industry has come a long way since my time at Telogis. The ability to bring different value components together into a single platform, such as pure-play telematics, compliance, maintenance, and AI video has never been more valuable to fleet, operations, and safety leaders. The customer now has the benefit of growing into their fleet management platform at their pace, with a lower cost of ownership than ever before and the highest ability to gain internal adoption. It’s going to be a fun run here at IntelliShift, and we are already making moves to bring this platform to mid-market and enterprise fleets across North America.”

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John Cook Appointed VP of Marketing at Consensus, the Leader in Demo Automation for Presales

Consensus Sales, Inc., the leader in demo automation for Presales teams, has appointed John Cook as Vice President of Marketing. John will continue to work with Rex Galbraith, CRO, to lead all marketing efforts for global expansion and product category creation.

John is a longstanding member of the Consensus team. Before being promoted to VP of Marketing, John was the Director of Communications. For the past four years, he’s been searching out the brightest thought leaders in the Presales space, conducting original research, and working to elevate the B2B software space through Buyer Enablement. He’s the author of the Sales Engineering Compensation & Workload Study.

There’s been a rise in focus and support aimed toward Presales in recent years. Consensus has been at the forefront of this surge by helping organizations scale their Presales teams through demo automation and buyer enablement.

John said, “Serving with Consensus has been one of the most intense learning experiences of my life. As a leadership team, we’re tackling big targets that are often new to us. I’m very blessed to join consummate professionals that have risen to the challenge every time.”

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Sales engineering software has been getting attention since G2 released the Presales Software category earlier in 2022, with Consensus consistently ranked #1. Aligning the messaging of the marketing and revenue teams while expanding DEMOFEST sales engineer events will increase brand awareness of Consensus as the leader in demo automation and bolster the company’s profitable rapid growth in the increasingly strategic Presales Software product category.

“I’m delighted that John is taking the role as VP of Marketing. John and I were aligned from the first day we met on how we wanted to grow Consensus–through thought leadership and building the Presales community,” said Garin Hess, Consensus Founder and CEO. “It’s a ‘give first’ model that has proven to be very successful for us and John’s talents, skills, and personality are a perfect fit for this approach.”

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Consensus has seen 70% year-over-year revenue growth in 2022, and recently signed the largest deal in company history at more than $10M USD in total contract value with one of the largest SaaS companies in the world.

Among other milestones, Consensus added Interactive Product Tours to its award-winning Presales Software product suite, and has grown its team to over 170 staff with a strong emphasis on scaling product development.

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Zerify Adds ChatGPT Capabilities to its Secure Video Conferencing Software

Zerify Inc, the 22-year-old cybersecurity company focused on Secure Video Conferencing & Endpoint Security announced today that it is integrating ChatGPT capabilities into its Zerify Meet™ Secure Video Conferencing Software. With this new feature, users will be able to benefit from advanced language processing and natural language understanding, enabling them to communicate more effectively and efficiently during video conferences.

ChatGPT is a state-of-the-art language model developed by OpenAI, based on GPT – 3.5 architecture. It has been trained on a massive dataset of human language and can generate responses that are virtually indistinguishable from those of a human being. By integrating ChatGPT into its secure video conferencing software, Zerify is taking a big step forward in providing businesses with the tools they need to collaborate and communicate in a more productive, efficient and secure way.

“We are thrilled to be adding ChatGPT capabilities to our newest version of our Zerify Meet video conferencing software,” said Mark L. Kay, CEO of Zerify. “With this new feature, our users will be able to communicate more effectively and get more done in less time. ChatGPT is an incredible powerful tool that will help businesses achieve their goals and stay ahead of the competition.”

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The integration of ChatGPT into Zerify Meet will provide businesses with several key benefits, including:

  • Improved communications: ChatGPT will enable users to communicate more effectively and efficiently during video conferences, reducing misunderstandings and increasing productivity
  • Better collaboration: With ChatGPT, users can collaborate more easily on projects, brainstorm ideas, and work together to achieve common goals
  • Increased efficiency: ChatGPT’s natural language and understanding it’s capabilities, will enable users to get more done in less time, reducing the need for lengthy back-and-forth conversations and allowing them to focus on the task at hand

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“We are also looking to add AI capabilities to our Zerify Defender Endpoint Security Software as well,” said Kay, “the AI revolution is here, and we intend to utilize it wherever we can.”

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DigitalOcean Appoints Chris Merritt to its Board of Directors

Brings broad, global perspective and deep go-to-market experience consistent with company’s long-term growth objectives

DigitalOcean Holdings, Inc., the cloud for SMBs and startups, today announced the appointment of Chris Merritt to its board of directors. Chris brings decades of industry and global experience that will enable him to provide unique guidance as DigitalOcean continues to deliver simple, cost-effective cloud solutions designed to help the world’s small and medium-sized businesses grow.

“We are excited to welcome Chris to our board,” said Yancey Spruill, CEO of DigitalOcean. “With a broad set of experiences generating revenue with SMBs, across multiple industries and geographies, and different stages of scale, Chris will add valuable insights to the DigitalOcean board as we continue to build out a go-to-market effort.”

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“With a broad set of experiences generating revenue with SMBs, across multiple industries and geographies, and different stages of scale, Chris will add valuable insights to the DigitalOcean board as we continue to build out a go-to-market effort.”

For the last ten years, Merritt served as Chief Revenue Officer and President of Field Operations of Cloudflare, where he led worldwide customer and revenue operations, giving him a relevant perspective apt for DigitalOcean’s growing global customer base.

Before Cloudflare, Chris held senior leadership roles at several global companies, including FedEx (Kinkos), Monster, and Yahoo!. Chris earned a degree in Industrial Engineering, Magna Cum Laude, from Auburn University and spent time at MIT’s Sloan Management School.

“I am excited and grateful for the opportunity to help DigitalOcean continue on its already remarkable trajectory and reach its full potential,” said Merritt. “The cause of helping to solve problems for SMBs, who need to maximize their limited resources, is not only a noble one but presents an incredible market opportunity. As large cloud players continue to pull themselves up to meet the needs of large enterprises, the real estate in the cloud space for SMBs is massive, growing, and global in scale. Small and medium-sized businesses need to be able to compete both locally and globally, and DigitalOcean’s platform is unparalleled in enabling them to do just that.”

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