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6sense Announces Inspire UK 2023 to Showcase Actionable Insights for Today’s Revenue Leaders

Inaugural Event Set to Bring Together Industry Luminaries to Help Fuel Enterprise Business Outcomes

6sense, the leading platform to revolutionise the way B2B organisations create, manage and convert pipeline to revenue, announced its inaugural Inspire UK event to take place in London on 20 June 2023. The event aims to showcase tangible business impact possible with strategies centred on leveraging data and intelligence to scale and mature ABM programs.

The exclusive one-day event will bring together enterprise sales and marketing leaders to share actionable insights and practical how-to’s to move the needle in revenue generation. Inspire will feature commentary from 6sense leaders like Chief Market Officer, Latané Conant, and global brands including LinkedIn, Amplience, Cora Systems, and Trend Micro with more to be announced.

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“This is our first opportunity to host members of the RevTech community together in London and we are delighted at the opportunity”

“This is our first opportunity to host members of the RevTech community together in London and we are delighted at the opportunity,” said Paul Gilhooly, 6sense Vice President of Sales in EMEA. “Supported by some of our customers, partners, and industry visionaries, Inspire UK will be instrumental in bringing account-based revenue strategies to the forefront of the EMEA market. We hope to make Inspire an ongoing tradition that enterprise leaders look forward to each year.”

Inspire is designed to provide enterprise leaders with ideas and solutions to kickstart innovation and help attendees better solve their day-to-day pipeline and revenue creation challenges. Attendees will have the opportunity to participate in 1:1 revenue clinic sessions, in-depth workshops and training, panel discussions, and hands-on product demos.

“Our goal with Inspire is to give marketers the tools they need to be successful,” said Latane Conant, Chief Market Officer at 6sense. “Sales and marketing teams are asked to do more with less but they are not always equipped properly to make that possible. Data intelligence will unlock opportunities for them to reach their goals and we are excited to showcase that with UK enterprise leaders.”

Inspire will take place at Events @ No. 6, a state-of-the-art space located in the heart of the City, providing an intimate setting for attendees. The venue, with consideration to environmental impact, features sustainable design elements including a living rooftop to serve as a habitat for local wildlife and reduce the volume of rainwater runoff.

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Gen Z Business Founders and Retail Brand Leaders to Speak at Second Annual Retail Influencer CEO Forum

  • Executives from American Eagle, Coach, e.l.f. Beauty, Forever 21, LVMH, Macy’s, Meta, Rebecca Minkoff and Others to Offer Insights on Unlocking the Gen Z Mindset

  • Retail Influencer Network Partners with WWD for Inaugural Most Influential ESG Leaders List

The Retail Influencer Network, an exclusive network of senior business leaders, investors and analysts founded by Berns Communications Group (BCG), announced the initial speaker lineup for its second annual Retail Influencer CEO Forum Featuring The Z Suite. The full-day, invitation-only summit on Tuesday, September 12, at New York’s Crosby Street Hotel will unite Gen Z leaders and influencers with retail and brand executives to help the industry unlock the Gen Z consumer mindset. The forum’s programming will center on the theme of “Courageous Leadership Paving the Way for Real Change” and featured speakers will include CEOs, ZEOs and senior executives who are leading with conviction and connecting deeply with Gen Zers along the way.

“This forum is a unique opportunity to uncover what Gen Z truly values and how brand leaders are building strategies to meet them where they are”

The initial speaker lineup includes Bonobos Co-Founder Andy Dunn, Coach SVP of Marketing and Head of Coachtopia Joon Silverstein, e.l.f. Beauty Chief Brand Officer Laurie Lam, Forever 21 CEO Winnie Park, Macy’s Inc. Chief Diversity, Equity, and Inclusion Officer Shawn Outler, and Founder and Designer Rebecca Minkoff, along with Gen Z trailblazers, including Phia Co-Founders Phoebe Gates and Sophia Kianni, JUV Consulting Founder and CEO Ziad Ahmed, and Trndsttrs Founder and CEO Jake Bjorseth.

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Together with Women’s Wear Daily and JUV Consulting, BCG’s Retail Influencer Network and Z Suite also announced that nominations are now open for the inaugural Most Influential ESG Leaders list. The list will recognize both senior-level executives and Gen Z leaders who are driving positive change in environmental, social and governance (ESG) practices in the retail, technology and consumer spaces. The list will be published in Women’s Wear Daily on September 12 and the honorees will be celebrated at an exclusive breakfast event that day. Please click here by Monday, June 12, to nominate a Gen Z founder or leader or a brand executive who should be recognized as one of the Most Influential ESG Leaders.

“This forum is a unique opportunity to uncover what Gen Z truly values and how brand leaders are building strategies to meet them where they are,” said Stacy Berns, President and Founder of Berns Communications Group. “We believe that by bringing together these influential voices, we can drive positive change, foster innovation and shape more sustainable, inclusive and responsible business practices.”

The Retail Influencer CEO Forum will provide the actionable intelligence today’s retail leaders need to understand Gen Z consumers’ priorities and shopping behaviors, with keynotes, panels, fireside chats and “Ask Me Anything” sessions on topics such as Gen Z consumer shopping trends; wellness and beauty breakthroughs; knowing your value; purpose-driven and sustainable shopping; commerce, culture and community; and the future of work.

Discussion moderators will include respected journalists from The Business of FashionFast Company, MSNBC, Fortune and other media outlets. Joanna Coles will once again serve as the forum’s emcee and members of The Z Suite, an exclusive network of Gen Z thought leaders, will participate in discussions throughout the day. The Z Suite is co-chaired and managed by BCG Assistant Vice Presidents Carly Berns and Felicia Kane.

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Featured speakers at the 2023 Retail Influencer CEO Forum will include:

  • Ziad Ahmed, Founder and CEO, JUV Consulting
  • Bea Arthur, Founder and CEO, The Difference
  • Trisha Bantigue, CEO, Queenly
  • Jake Bjorseth, Founder and CEO, Trndsttrs
  • Kelsey Davis, Founder and CEO, CLLCTVE
  • Andy Dunn, Author, Pie Founder and CEO, and Bonobos Co-Founder
  • Shai Eisenman, Founder and CEO, Bubble Skincare
  • Patrick Finnegan, Managing Partner, Intuition Capital
  • Phoebe Gates, Co-Founder, Phia
  • Emily Gittins, Co-Founder and CEO, Archive
  • Sophia Kianni, Co-Founder, Phia
  • Laurie Lam, Chief Brand Officer, e.l.f. Beauty
  • Anthony Marino, President, thredUP
  • Danny Meyer, Founder and Executive Chairman, Union Square Hospitality Group
  • Rebecca Minkoff, Founder and Designer, Rebecca Minkoff
  • Elizabeth Oates, VP, Consumer Insights, Ulta Beauty
  • Shawn Outler, Chief Diversity, Equity and Inclusion Officer, Macy’s, Inc.
  • Sarah Paiji Yoo, Co-Founder and CEO, Blueland
  • Sapna Parikh, Chief Digital Officer, Kendo Brands, LVMH (Fenty Beauty, Fenty Skin, Ole Henriksen, KVD Vegan Beauty and Lip Lab)
  • Winnie Park, CEO, Forever 21
  • Joon Silverstein, SVP, Global Marketing, Creative and Sustainability and Head of Coachtopia, Coach
  • Sally Susman, Chief Corporate Affairs Officer and Executive Vice President, Pfizer
  • Stacy Taffet, SVP, Marketing, PepsiCo Beverages North America
  • Karin Tracy, Head of Industry, Fashion, Luxury, Retail, Meta
  • Sunny Woo, Senior VP of AE and Aerie Stores in US and Canada, American Eagle Outfitters, Inc.
  • TZ (Tiffany Zhong), “The Gen Z Whisperer”

The forum will kick off with an invitation-only CEO dinner on Monday, September 11, at Manhatta with Union Square Hospitality Group Founder and Executive Chairman Danny Meyer. Following the forum’s morning sessions, a VIP lunch will feature an interview with special guest Sally Susman, EVP, Chief Corporate Affairs Officer at Pfizer. After the afternoon forum sessions, the day will conclude with cocktails and networking.

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Genesys Announces Larry Shurtz as New Chief Sales Officer

Genesys, a global cloud leader in experience orchestration, announced the addition of Larry Shurtz to the company as chief sales officer to help propel the company’s momentum in the market and drive impact across the organization. Shurtz will oversee the company’s global go-to-market strategies, including commercial activities, field sales and partner ecosystem operations.

“Larry’s proven background in driving results and transformation in the technology sector will further solidify the Genesys leadership in Experience as a Service,” said Tony Bates, Genesys CEO and Chairman. “His results-oriented leadership will play an integral role in how we seize the expansive market opportunity ahead of us by accelerating the Genesys growth engine and harnessing the cloud partner ecosystem to drive continuous value to new and existing customers.”

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Shurtz joins Genesys from Confluent, where he was chief revenue officer. Under his leadership, the company delivered more than 60% revenue growth, doubled customer count and beat all street-guided metrics for seven publicly reported quarters. Prior to that, he spent a decade with Salesforce, leading a 1,300-person team to $2.1 billion in revenue. While at Salesforce, he led the Financial Services and Healthcare and Life Sciences organizations, where his team launched the first purpose-built vertical solution, Financial Services Cloud. Earlier in his career, Larry was an area vice president at Oracle where he led national teams in both the Consumer Packaged Goods and Aerospace industries.

“Genesys is at the forefront of transforming an entire industry,” said Larry Shurtz, Genesys chief sales officer. “As the last remaining major on-premises holdout, contact centers are now making the transition to the cloud; and Genesys is uniquely positioned to lead them into the future. With the most innovative cloud platform on the market and unmatched orchestration capabilities, Genesys is enabling our customers to differentiate and win by providing incredible experiences to their customers.”

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Ombori’s new StoreAI for Grid leverages Microsoft Azure OpenAI Service

On Wednesday May 24, Ombori will launch StoreAI, which uses Microsoft Azure OpenAI Service to extend the capabilities of its successful store digitalization platform, Grid.

StoreAI will include a selection of AI tools designed specifically to meet the needs of physical retailers, including large language models, image generators, and expert systems. Some of these tools were developed by the Ombori team, while others were created by specialist partners such as Pointr and Volumental.

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StoreAI will benefit both customers and employees. For customers, it will create new customer journeys and memorable experiences. Conversational interfaces will allow them to engage with retailers in new ways and find relevant information quickly and easily. For employees, it will improve productivity, reduce stress, and empower them by giving them access to detailed information and organizational knowledge without the need to navigate complex data structures.

Ombori CEO Andreas Hassellöf said, “We wouldn’t be where we are today without the support of Microsoft. Working with Microsoft Azure OpenAI Service allows us to expand Grid quickly and easily, integrating both in-house solutions and third-party solutions from our partners. This has enabled us to deliver a powerful suite of sophisticated, reliable, and relevant AI-powered retail technology in a matter of months.”

ShiSh Shridar, Global Retail Startups Lead, Microsoft for Startups, said “I’m thrilled to see the capabilities that Ombori is bringing to the table to help retailers to enable or improve the experience for customers, as well as the employees, using Azure OpenAI Service.”

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Persistent Inaugurates New Poland Location to Expand Footprint in Europe

Strengthens nearshore delivery capabilities to meet client needs

Persistent Systems, a global Digital Engineering leader, recently inaugurated its first office in Poland to expand its nearshore capabilities in Europe. Situated in Kraków, this new office will be the latest addition to the Company’s growing global delivery network. This delivery center will play a crucial role in driving digital transformation for clients across industries and provide local IT professionals ample opportunities to advance their careers by building cutting-edge software products and digital solutions.

Poland is a leading technology innovation hub that offers multiple benefits, including an expansive talent pool, a vibrant ecosystem, access to key markets, and ease of doing business. The technology industry in the country is thriving, given its central location in Europe, economic growth, start-up ecosystem, and growing interest from hyperscalers who are establishing their operations in Poland.

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Persistent plans to expand the Engineering center with a wide variety of skills such as cloud and product engineering, data and analytics, as well as customer experience experts. The Company aims to leverage these skills and build on its Digital Engineering expertise by recruiting skilled personnel in various roles from the country.

Rajasekar Sukumar, Senior Vice President – Europe at Persistent, welcomed the new team in the presence of other leaders and team members.

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Sandeep Kalra, CEO and Executive Director, Persistent:

“We are proud to open our office in Poland, as it marks a continuation of our expanded presence in Europe. Embracing innovation and geographic diversity will not only help us augment our current capabilities but also enable us to create new opportunities for our clients and team members. As we chart our journey to the next phase of growth, we remain committed to enhancing our expertise and providing bespoke experiences that enable our clients to thrive in today’s software-driven world.”

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Impartner Delivered a 296% Return on Investment, According to Study by Independent Research Firm

Findings show that ecosystem growth is pivotal to economic resilience, signaling need for business leaders to prioritize outward growth

Impartner, the fastest-growing and most award-winning provider of reseller and partner management technologies, released a Total Economic Impact™ (TEI) study commissioned by Impartner and conducted by Forrester Consulting that examines the potential return on investment (ROI) enterprises realize by deploying Impartner. According to the study, “With Impartner, partnerships leaders can scale, automate and fully personalize partner journeys end-to-end.” For a composite organization representative of interviewed customers, Impartner delivered significant business ROI.

Key findings from the research include:

  • A 75% reduction to cost per lead and an increase of $1.6 million in partner-generated revenue over a three year window.
  • A 30-50% increase in the number of partner-sourced deals over three years with a 10% improvement to the win deal rate for the composite Impartner customer.
  • Customer quotes, including one from a senior director of channel experience at a software company: “We have seen a dramatic increase in the number of partners that have applied simply because it is so fast for them to actually come in and get registered.”

The Forrester study commissioned by Impartner delivers promise to companies facing the challenges of today’s economic climate, further emphasizing the correlation between partner ecosystems and business sustainability amidst economic decline.

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Supporting Impartner’s study findings, a recent PWC survey found CEOs that build and leverage partner ecosystems have the opportunity to not only increase revenue, but also lower the overall human capital cost of conducting business.

“We believe this Forrester study is a proof point that companies are in need of a major transformation in building and maintaining their partner ecosystems,” said Joe Wang, CEO at Impartner. “CEOs and business leaders alike are stuck thinking inward, and with the state of the market right now, they must be thinking outward. Impartner’s goal is to dramatically improve the management part of these processes and this report validates that what we offer is pivotal to strengthening the bottom line – enabling our clients to move from survival mode to thriving.”

The independent study uncovered the considerable benefits the interviewed companies experienced from using Impartner’s platform for partner relationship management (PRM) and partner marketing automation (PMA) to streamline a variety of factors that go into these partnerships, including onboarding, lead registration, co-marketing and training processes – directly contributing to a 296% ROI over three years for the composite organization.

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“One of our biggest challenges before implementing Impartner was that our business was growing at 70% compounded annually, so we needed ways to scale and make our business more efficient,” said Bruce Milne, Vice President and CMO, Corporate and Business Development at Pivot3. “We didn’t have the resources to engage with every partner individually, so Impartner’s PRM solution was absolutely critical to the rapid growth expansion of our program, allowing us to do things that we just weren’t capable of before.”

Similarly, IBM announced a revamped approach to its partner program earlier this year and is now able to shift thousands of direct accounts to partners, alleviating the pressure on IBM’s limited internal resources. These changes top organizations are deploying – along with the clear successes within Impartner’s TEI study – are strong indicators that ecosystem growth is just getting started and will be necessary to ensure ultimate efficiency in today’s market.

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Boost in Retail Sales Urges SMBs to Reevaluate Inefficient Technology

With recent data suggesting a rebound in retail sales, despite inflation, small- to medium-sized businesses are capitalizing on the abundance of technology specifically designed to simplify and automate business processes that would otherwise require additional time and labor resources. Mikel Lindsaar, founder and CEO of StoreConnect, advocates for the adoption of eCommerce 3.0 to solidify SMBs’ brand relevance and their competitive edge as Davids ready to take on the Goliaths of online retail.

You don’t have to be an economist to realize that when times are tough, the economy is struggling. So, when retail sales rose in April 2023 for the first time in two months, business journalists nationwide were eager to report the good news. In April, retail sales rose 0.4% (not adjusted for inflation) compared to March, which saw a decline of 0.7%. The April 2023 figure was below the Dow Jones estimate of 0.8%, but overall, it was up 1.6% from a year ago.(1) The increase has been heralded as an indication that inflation may be slowing down. Two years into the pandemic, consumers in the U.S. spent $1.7 trillion online, $609 billion more than the previous two years. Of that $1.7 trillion, $32 billion was attributed to higher prices due to inflation, meaning consumers spent $32 billion more for the same products and services they purchased during the pandemic.(2) Mikel Lindsaar, CEO and Founder of StoreConnect, encourages small- to medium-sized businesses (SMBs) to take note, “eCommerce has been on a swift upward trajectory since the pandemic acted as a catalyst that changed consumer behavior in an instant. For SMBs, there is no time like the present to invest in more efficient technology.”

“eCommerce has been on a swift upward trajectory since the pandemic acted as a catalyst that changed consumer behavior in an instant. For SMBs, there is no time like the present to invest in more efficient technology”

The economic value of a digital transformation is anticipated to reach $100 trillion by 2025.(3) There is a wide assortment of digital products available that promise to streamline business operations through automated data processing to increase efficiency. However, trying to get those individual programs to talk to each other can undermine the goal of increased productivity by requiring additional human resources to help the technology work as intended.

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“The problem SMBs face is not getting their eCommerce system up and running; the challenge is the amount of additional work necessary to keep disjointed technology tools to work together, which negatively affects the ability to scale as a business grows,” Lindsaar observes. “And the problem with most e-commerce platforms is that they predominantly sit independent of other business systems, limiting the ability to be able to market and service customers unless a costly and lengthy integration project is put in place.”

But new 3.0 technology exists that is changing that. One such innovation is StoreConnect, the only fully integrated eCommerce, point-of-sale, content management system, and CRM platform powered by the #1 CRM in the world. Instead of having multiple systems attempting to achieve some level of synchronicity, StoreConnect offers eCommerce 3.0 solutions that empower SMBs to manage their websites, support systems, marketing platforms, POS, and customer data — all on one platform. This allows retailers to customize their system to their unique business needs, including their own analytics and customer-knowledge system, without compromising their customers’ data and without engaging a third party.

StoreConnect SMB clients have seen as much as a 35% uplift in revenues without needing to add to the number of staff on hand to manage the increase in sales—revenues that are going back into the businesses for larger marketing campaigns to expand further.

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StoreConnect SMB clients have seen as much as a 35% uplift in revenues without needing to add to the number of staff on hand to manage the increase in sales—revenues that are going back into the businesses for larger marketing campaigns to expand further.

While the enterprise sector has been experiencing contraction and layoffs, SMBs are growing at an unprecedented rate, Lindsaar says. It’s innovative technology that is helping SMBs grow and create more jobs that is winning the race.

“There’s no one in the market right now that can do what the StoreConnect product can do at this price point,” said StoreConnect customer Devlin Donaldson, CEO VisionTrust.

eCommerce 3.0 goes beyond functionality to provide a single source of truth for SMBs to amplify their brand’s voice in a crowded marketplace. StoreConnect is Time. Well Spent.

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Conga Wins Ventana Research 2023 Digital Innovation Award

First-of-its-kind Conga Revenue Lifecycle Cloud honored as Office of Revenue winner

Conga, the global leader in Revenue Lifecycle Management, announced it has been named a winner in the Ventana Research 16th annual Digital Innovation Awards in the Office of Revenue category. The Digital Innovation Awards recognize trailblazing vendors that contribute advancements in technology, drive change, and increase value for organizations worldwide, backed by market research and analyst expertise across business and IT.

The Office of Revenue award honors a technology vendor that best exemplifies innovation in the application or technologies that support the revenue organization. Conga was honored for the recent launch of Conga Revenue Lifecycle Cloud, a first-of-its-kind cloud platform that supports the complexities of revenue management, leading to improved efficiency and certainty for businesses to drive, configure, price, quote, contract, negotiate, manage, collect, and renew revenue.

“Businesses continuously seek new ways to automate their revenue-generating processes to improve efficiency and accuracy while simplifying the customer experience from beginning to end,” said Stephen Hurrell, VP & Research Director in the Office of Revenue at Ventana Research. “Conga’s innovative, end-to-end Conga Revenue Lifecycle Cloud unifies, automates, and standardizes revenue processes for organizations to maximize customer lifetime value, making it a worthy winner for the Office of Revenue in the 2023 Ventana Research Digital Innovation Awards.”

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“Conga’s innovative, end-to-end Conga Revenue Lifecycle Cloud unifies, automates, and standardizes revenue processes for organizations to maximize customer lifetime value, making it a worthy winner for the Office of Revenue in the 2023 Ventana Research Digital Innovation Awards.”

Conga Revenue Lifecycle Cloud addresses organizations’ unique complexities while delivering seamless customer interactions and greater certainty across every touchpoint to drive the revenue predictability companies seek. The cloud platform is the only solution capable of complex transactions with industry-leading performance and scale. Conga offers a single system-of-record offering a unified source of truth to drive intelligence throughout revenue processes for businesses, with a platform that is open, and designed to run on any cloud infrastructure provider.

“It’s an honor to be recognized as a winner by Ventana Research for our commitment to delivering increased revenue efficiency and predictability for our customers,” said Noel Goggin, CEO and Culture Leader at Conga. “Conga prides itself on designing innovative solutions to help enterprises achieve operational excellence to deliver a seamless end-to-end customer experience. This honor is a testament to the dedication of our teams to build the best-of-breed capabilities that modern-day companies need to proactively manage their revenue lifecycle.”

As part of the scoring process and methodology for the Digital Innovation Awards, Ventana Research analysts examine submissions not just for the innovative technology approach, but also how it applies to people, processes, information, and technology, the best practices it supports, the degree of team involvement and the technologies, business impact, and value. Award winners were selected based on their technology and the extent to which they help organizations innovate or enhance the productivity and outcomes of their business or IT processes.

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Digit7 Named a Most Innovative Tech Startup of the Year

Company to showcase AI-powered products at Seamless Middle East 2023

Digit7, a top innovator in frictionless shopping as well as other AI-driven automation products, announced it was honored in this year’s 10th annual Asia-Pacific Stevie Awards.

Taking home a prestigious Stevie award in the Most Innovative Tech Startup of the Year – Software category, the company was awarded a bronze for its advanced innovations focused on frictionless shopping experiences that translate into increased revenues and customer loyalty. Winners were determined by the average scores of more than 100 executives around the world acting as judges.

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The Asia-Pacific Stevie Awards are the only business awards program to recognize innovation in the workplace in all 29 nations of the Asia-Pacific region. The Stevie Awards are widely considered to be the world’s premier business awards, conferring recognition for achievement in programs such as The International Business Awards for 21 years.

“The 10th edition of the Asia-Pacific Stevie Awards attracted many remarkable nominations,” said Stevie Awards president Maggie Miller. “The organizations that won this year have demonstrated that they are committed to being innovative, and we applaud them for their perseverance and creativity. We look forward to celebrating many of this year’s winners during our virtual awards ceremony on 27 June.”

“We are honored to receive this recognition that underscores Digit7’s commitment to answering the needs of today’s retailers via highly advanced yet cost-effective innovations in frictionless shopping,” said Chithrai Mani, CEO at Digit7. “This Stevie Award is a reflection of the deep knowledge and expertise of the technical teams at Digit7 who have so quickly brought to market innovations such as DigitMart, DigitKart, DigitSquare, DigitSnap and DigitRobo.”

Read More: 8 Retail Innovation Trends Explored at the – Retail Technology Show 2023

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75% Of Consumers Plan to Celebrate Memorial Day; 46% Plan to Purchase Alcoholic Beverages, Numerator Reports

Numerator, a data and tech company serving the market research space, has released new data on Memorial Day 2023, sourced from verified purchase data and a sentiment survey of over 2,600 consumers on their 2023 holiday intentions. Overall, three-quarters of US consumers plan to celebrate Memorial Day, with all celebration plans seeing increases vs Memorial Day 2022 and 92% of celebrators planning to make purchases.

Consumer Sentiment Findings Include:

  • The majority of Americans plan to celebrate Memorial Day. The top celebration plans include grilling/barbecuing (59% of celebrators), followed by attending or hosting a party (43%), and cooking/baking (23%).
  • More people intend to be out and about for Memorial Day 2023. Compared to Memorial Day 2022, all celebration plans saw an increase in 2023, including recreational activities (+10 percentage points), attending or hosting parties (+9 points), attending  public celebrations (+8 points) and watching fireworks (+6 points).
  • Nearly everyone plans to make Memorial Day purchases. Food tops the shopping list (83% plan to purchase), followed by alcoholic beverages (46%), non-alcoholic beverages (35%), party supplies (16%) and decorations (11%).
  • Beer is the top alcohol choice, but spirits and hard seltzers see a jump in popularity. Among those planning to buy alcohol, the top choice is beer (70%), followed by wine (43%), hard seltzers (30%) and spirits (30%). Compared to 2022, more consumers say they are planning to purchase spirits (+10 percentage points) and hard seltzers (+2 points) this year.
  • More than three-quarters of consumers expect rising prices to impact their Memorial Day spending. 34% say they expect a slight impact from inflation, 26% expect a moderate impact and 16% expect a significant impact.
  • 8 in 10 consumers (82%) will try to save money this Memorial Day. More than half (54%) of celebrators say they will buy items on sale, 28% will use more coupons, 28% will prepare budget-friendly foods, 20% will switch to store / private label brands, 17% will shop at dollar stores, 12% will reduce their travel, and 11% will buy smaller items.

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Consumer Purchase Data Findings Include:

  • Beer typically sees a boost in the week leading up to Memorial Day. In the week leading up to Memorial Day 2022, beer saw an 11% unit increase (vs the week prior), and almost one-third of US households (31%) purchased beer in that timeframe.
  • As the warmer weather arrives, consumers are likely to opt for lighter beers and IPAs. In the week leading up to the 2022 holiday, light beers, IPAs and seasonal favorites were top picks, including Lagunitas IPA (+133% units vs the week prior), Bud Light Next (+122%), Blue Moon Light Sky (+84%), Corona Premier (+76%), Dos Equis (+76%), and Leinenkugel’s (+72%).
  • When purchasing hot dogs, Memorial Day baskets mimic a classic picnic menu. Shoppers purchasing hot dogs in the week leading up to Memorial Day 2022 were 6x more likely to purchase beef burgers and patties and prepared beans on the same trip, and they were 4x more likely to purchase classic dips, mac & cheese (shelf-stable) and dill pickles.
  • Outdoor summer products start appearing in shopping baskets in the weeks leading up to Memorial Day. In the four weeks leading up to Memorial Day, unit sales spike for summer categories, such as pools & chemicals (+132%), pool tools & accessories (+121%), sunscreen (+109%), pool floats & pool noodles (+81%), and grills (+54%).

Numerator’s Q2 2023 Holiday Preview survey was fielded to 2,650 consumers in April 2023 and highlights consumers’ celebration, shopping and spending plans for Cinco de Mayo, Mother’s Day, Memorial Day, Father’s Day, and Independence Day. Purchasing insights were compiled using Numerator’s 150k household Total Commerce Panel, looking at data in the week leading up to Memorial Day 2022 versus the prior week period for beer and meat sales and data from 05/02/2022 to 05/30/2022 versus the prior four-week period for outdoor and recreation.

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