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EnsembleIQ Path to Purchase Institute’s Future Forward Conference Brings Together Consumer Product Marketers and Retail Leaders to Demystify New Consumer and Commerce Trends

Event Will Unveil New Research on Shopper Behavior and Factors Influencing In-Store Experience

EnsembleIQ announces the Path to Purchase Institute’s Future Forward conference will take place May 16-18 in New Orleans. The conference will bring together consumer product marketers and retail leaders from every point along the path to purchase to demystify the new consumer, share shopper behavior and trend forecasting insights, and explore the future of commerce via in-store experience, social, the metaverse and beyond.

“Shopper behavior is evolving at a dizzying pace. Future Forward will focus on understanding why consumers shop, and the implications of their changing behaviors on brands and businesses,” said Eric Savitch, Vice President and Brand Director, the Path to Purchase Institute. “We’re excited to bring together a think tank of leading industry executives to help attendees succeed in the next generation of commerce.”

During the conference, Patrycja Malinowska, the Path to Purchase Institute’s Director of Member Content, will unveil proprietary research focused on in-store experience and the current shopping habits of consumers with Dan Sabanosh, Director of Shopper Marketing, Great Northern Instore. The “Examining the In-Store Shopping Experience” session will offer insights into shopping patterns, new areas of opportunity, and the trends and topics on consumers’ minds that could influence future behaviors.

Read More: SalesTechStar Interview with Alexandre de Vigan, CEO, Nfinite

Additional thought leaders participating in the conference will include:

  • Sean Monahan, Founder, 8Ball
  • Ari Peralta, Neuroscientist & Sensory Designer, Arigami
  • Joseph Vizcarra, Group Vice President, Customer Marketing, The Coca-Cola Company
  • Melissa Gonzalez, Principal/Founder, MG2/The Lionesque Group
  • April Carlisle, EVP, Commerce, Spark Foundry
  • Brad Christian, Senior Vice President, Strategic Growth, US Channel Performance
    IPSOS
  • Brendan Light, Senior Vice President, Retail & Shopper Insights Practice, IPSOS USA
  • Amanda Wolff, Chief Marketing Officer, Flywheel Digital
  • Michelle Baumann, Chief Strategy Officer, VMLY&R Commerce
  • McDonald Predelus, VP Creative Director of Web3, VMLY&R Commerce
  • Graham HoggCo-Founder & CEO, see6

During the event, the Path to Purchase Institute also will celebrate the industry’s next generation of leaders in a “40 Under 40” awards ceremony.

In addition, Mimi Dixon of Crayola, Brent Rosso of Ulta Beauty, and Bob Waibel of Conagra Brands will be inducted into the Path to Purchase Institute’s Hall of Fame, which has been honoring the icons of the path to purchase industry since 1994.

Read More: 4 Strategies to Increase Video Messaging During the Sales Process

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Nexite to Exhibit at Shoptalk 2023

Nexite, the pioneering data platform for real-time in-store intelligence, is exhibiting at Shoptalk 2023 from March 26-29 at Mandalay Bay in Las Vegas. Shoptalk brings together thousands of retail changemakers every year to create the future of retail. At this year’s event, Nexite will be showcasing the first in-store customer behavior analytics solution that enables retailers to localize merchandise assortments and inventory allocation using real-time actionable insights into customer engagement, abandonment, and conversion.

Nexite will be exhibiting as part of the Israeli Pavilion at Shoptalk 2023. Organized by Israel Export Institute, in collaboration with the Ministry of Economy and Industry & Mandalay Bay Convention Center, the Israeli Pavilion will give Nexite a platform to learn, network, collaborate, and evolve within the Shoptalk experience.

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“We are incredibly grateful for the opportunity to share Nexite’s innovative technology with the Shoptalk audience,” said Ronit Eliav, Chief Marketing Officer of Nexite. “We see great value in our platform and believe it will help retailers be more successful, which is always our goal. Allowing this community to experience our offerings firsthand and having the ability to visualize how it will support them is such an important step. We are really looking forward to this conference and hearing the feedback that will come out of it.”

Nexite’s data, based on item-level inventory location and availability, is used to create live heats maps to optimize space utilization and visual merchandising compliance. The platform also allows for secure frictionless commerce to reduce loss while enhancing the customer experience.

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Nexite’s participation in Shoptalk 2023 comes on the heels of an incredibly successful collaboration with Factory 54, the international fashion chain. Nexite’s technology was deployed across their stores including their Ralph Lauren and Tommy Hilfiger concession stores, experiencing a 13% sales increase, a 15% sell through increase, a 63% sell through time reduction, and a merchandise conversion increase of 45% within the first month.

The Shoptalk agenda covers the latest technologies, trends and business models, as well as the rapid transformation of what consumers discover, shop for and buy—everything ranging from apparel and electronics to beauty and grocery. Shoptalk’s agenda leads the retail industry narrative and promises insights and perspectives not found anywhere else.

In addition to exhibiting at Shoptalk 2023, Nexite is serving as a Level 1 sponsor for the show.

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Cognaize Announces Expansion of Executive Team and Board of Directors to Accelerate Growth and Innovation of AI-Powered IDP Solutions

Cognaize Company Profile: Valuation & Investors | PitchBook

Mark Almeida and André Andonian Bring Deep Experience and Expertise in Business Strategy and Leadership to Cognaize Board; Financial Services Sales Leader David Sensenich Appointed Global Head of Sales

Cognaize, the intelligent document processing (IDP) company powered by hybrid intelligence, announced that it has added three industry veterans to its board of directors and executive team to help advise and lead the company forward as it experiences significant growth and extends the power of its technology platform for leaders in financial services. The additions of André Andonian and Mark Almeida to the Cognaize Board, and David Sensenich as Global Head of Sales are significant milestones for Cognaize, as it continues to grow to meet the growing demand for its IDP solutions from banks, asset managers, insurance companies, and financial information providers in the United States and around the world.

“The additions of André and Mark to our board of directors is an important milestone for Cognaize as they will both play important roles in developing and refining our strategic mission to deliver ever-more innovation and value to our growing number of customers. David Sensenich is a critical addition to our management team as he has two decades of experience leading sales organizations for leaders and innovators in markets including analytics, ratings, and lending,” said Al Eisaian, CEO of Cognaize. “Our ability to attract industry leaders with proven experience and expertise is a testament to the impact that Cognaize is having on the financial services market and to our customers who require customized and sophisticated AI solutions tailored to their exact requirements.”

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André Andonian was appointed as the Chairman of the Cognaize board of directors. He is the CEO of Andonian Advisory and serves on the board of Analog Devices and AEM Holdings. In his 34-year career at McKinsey & Company, André was a member of the firm’s leadership teams in Europe, the United States, and Asia, most recently serving as managing partner of McKinsey Korea and Japan. He advised clients across the firm’s advanced industries and technology practice groups and served multiple terms on the Shareholders Council, the firm’s global Board of Directors.

“Cognaize is a rare company that has developed breakthrough innovation that is meeting the exact requirements of the market,” said Andonian. “They have cracked the code on how to enable collaboration between human experts and AI to empower financial services organizations to achieve continuous improvement in efficiency, maintain control over their data, and gain powerful competitive advantage. I am excited to work with the Cognaize team to further expand the value we are delivering to our customers and help drive the market forward.”

Mark Almeida has deep and proven experience in financial services. He spent over 30 years at Moody’s, including serving as President of Moody Analytics for over a decade, where he oversaw the company’s products and services used extensively by financial institutions worldwide. Almeida is currently a Board Member at Tractiv and is a limited partner and advisor at Nyca Partners, a leading venture capital firm specializing in financial technology.”

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“Throughout my career in the financial services industry, the holy grail has been to find a better way to extract insights from the growing volumes of unstructured data,” said Almeida. “Cognaize’s technology platform was clearly developed for financial experts, by financial experts, and their application of AI for the financial services market represents a giant leap forward for the industry.”

David Sensenich has extensive global sales leadership experience in the financial data analytics and software technology sectors. Over the past eight years, David has led the go-to-market efforts as Head of Sales at ARGUS (Altus Group), Trepp (DMGt Company), and Blooma, focusing on software and data solutions in the Structured Finance and Commercial Real Estate markets. Prior to those roles, David spent 14 years at Moody’s Analytics, where his roles included Managing Director of the Global Accounts team and the Asia-Pacific region.

“I am excited by the opportunity to drive the adoption of Cognaize’s IDP solutions in financial services organizations all over the world,” said Sensenich. “Despite the enormous hype and potential of AI technologies like ChatGPT, Cognaize is the first company to develop AI models tailored to the nuances of financial documents and the specific requirements of each organization, which is why they are achieving such rapid growth.”

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Up to 45% of U.S. Businesses Stopped Using a Software Platform Because of Security Concerns

50% of businesses say security is the most influential factor when they buy software, according to Capterra’s new survey

Half of U.S. businesses say that security is the most influential factor when buying software, according to Capterra’s Security Features Survey. In fact, 45% have stopped using a specific type of software due to security concerns. Businesses are willing to pay a premium for intuitive and well-designed secure software.

Digging further, businesses share the types of security features they consider to be “must-haves.” Over three-quarters (76%) cite data backups as a dealbreaker when choosing software. This can be expected as growing ransomware attacks make it critical for businesses to have data backups. The second most important security feature is the ability to receive security notifications (72%), followed by encryption in transit (68%) and at rest (67%).

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Prompted by federal government mandates, the availability of a software bill of materials (SBOM) is emerging as a required security feature among businesses buying software. An SBOM is a list of the components used to build a software package and is meant to inform organizations of related security and compliance risks. It’s cited by 55% of businesses as a must-have feature.

“Businesses should continue to place a premium on security as a key differentiator when buying software,” recommends Zach Capers, senior security analyst at Capterra. “While organizations should focus on key features such as data backups, security notifications, and encryption, don’t overlook lesser-known, but equally important, features such as the availability of an SBOM.”

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Organizations are also boosting security by focusing on robust authentication measures. While 59% of businesses still look for relatively insecure password authentication, nearly as many (52%) want software tokens (e.g., DUO, Google Authenticator), 40% pursue hardware tokens (e.g., USB key), and 39% look for biometrics, all of which are much stronger than passwords. More intriguingly, a third (33%) are interested in passwordless authentication.

Businesses look for security certifications and attestations provided by software vendors to see how the tools they’re buying adhere to specific protections. According to 59% of businesses, a Cloud Security Alliance certification makes the software more appealing, followed by 47% that are interested in the Cybersecurity Maturity Model Certification (CMMC).

Security is a critical factor for most companies when buying software, but it’s important to know which features to focus on that make a product the right fit for business needs.

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Atos positioned as a Leader in the Gartner Magic Quadrant for Outsourced Digital Workplace Services report

Atos positioned as a Leader in the Gartner® Magic Quadrant for Outsourced Digital Workplace Services report

Atos today announces that it has been positioned as a Leader by Gartner in its 2023 Magic Quadrant for Outsourced Digital Workplace Services (ODWS), based on its Completeness of Vision and Ability to Execute. This is the seventh consecutive year that Atos has been named a Leader in a Gartner Magic Quadrant report related to outsourced digital workplace services1. Atos is the only European company to be listed in the Leaders’ quadrant.

Atos’ Outsourced Digital Workplace solutions are part of its Engaged Employee Experience. This approach takes a holistic view of each individual and their unique needs in the workplace. In addition to ensuring that each employee has the right physical working environment and hardware/software solutions to enable them to do their job effectively, Atos also looks at accessibility, collaboration, security, continuous learning and development, as well as employee wellbeing with AI powered tools and data driven solutions such as sentiment analysis. With employee experience being at the heart of Atos’ Digital Workplace solutions, organizations can increase employee engagement which leads to enhanced performance, customer satisfaction and higher profitability.

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“We are proud to be recognized as a Leader in the 2023 Gartner Magic Quadrant for Outsourced Digital Workplace Services for the seventh year running” said Nourdine Bihmane Group CEO and Co-CEO, Tech Foundations, Atos. “Our goal is to create a revolutionary intersection between platforms (technology), people and places, to ensure that every employee wherever they may be based, benefits from a personalized way of working underpinned by innovative and holistic engaged employee experience technologies. We believe that this recognition by Gartner reflects our continued investment in our growing Digital Workplace business and the relevance of our holistic approach.”

Read More: Why Accurate Forecasts Can Help Weather The Economic Storm

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Locus Robotics Introduces Locusone, the Warehouse Orchestration Platform Powering Centrally Managed Multi-Bot AMR Automation

Data science-driven platform seamlessly orchestrates large fleets of multiple robot form factors in very large warehouses to deliver predictable, efficient, and scalable productivity results.

Locus Robotics, the leader in autonomous mobile robots (AMRs) for fulfillment warehouses, announces LocusONE, the industry’s first data science-driven warehouse automation platform to enable seamless operation and management of large quantities of multiple AMR form factors as a single, coordinated fleet in all sizes of warehouses. LocusONE uses proprietary data science to support the full breadth of material movement needs found in today’s fulfillment and distribution warehouses.

“LocusONE makes it easy to deploy and manage large numbers of AMRs — and multiple form factors — within very large warehouses to work together as a single, orchestrated fleet,” said Rick Faulk, CEO of Locus Robotics. “Based on Locus’s proprietary data science engine, LocusONE enables operators to gain the flexibility and critical business intelligence needed to efficiently handle material payloads from 3 ounces to 3,000 pounds.”

The LocusONE platform supports a thousand or more robots, operating in sites as large as one million square feet or more, executing multiple use cases simultaneously in a single, intelligent, and orchestrated solution. With LocusONE, LocusBots engage in a diverse array of tasks — including each picking and putaway, case picking and putaway, replenishment, pallet building, routine routes, point-to-point transport, counting, and more — within a single warehouse. The data science behind the scenes optimizes the mix of tasks throughout the day to achieve optimal warehouse productivity.

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LocusONE integrates with any WMS system to provide flexible and dynamic fleet management and enables easy deployment of a mix of Locus Origin, Vector, and Max AMRs tailored to meet each warehouse’s specific needs. Regular enhancements are released as over-the-air updates to Locus’s installed base of more than 250 customer sites.

“Locus lets DHL Supply Chain deploy the right bot for our customers’ varied needs, all centrally coordinated and managed on one platform. With Locus’s powerful data science strategy, delivered through the LocusView dashboards, LocusONE plays an important role in providing the key business intelligence insight we need to optimize operational efficiency and improve service quality for our customers,” said Sally Miller, CIO North America & DSC Digital Transformation Officer of DHL Supply Chain North America. “Partnering with Locus has helped us deliver on our commitment to continuous innovation and digital transformation across the entire supply chain”.

Locus’s powerful data science foundation makes it possible to smoothly navigate hundreds – or even a thousand or more – bots in a single footprint as well as deliver predictive and actionable management guidance – in real time – to dramatically improve throughput across a multitude of use cases. LocusONE includes Locus’s award-winning LocusView package, which delivers data-driven, actionable insights across more than two dozen insightful reports and real-time dashboards, including labor guidance, predictive insights for work completion, operational comparisons against targets or time periods, order pool tracking and guidance, mission analysis and optimization, key performance visualization, and more.

LocusONE further extends Locus’s position as the industry’s AMR leader for automation and digitalization of warehouses, distribution, and fulfillment centers to efficiently meet increasing order volumes, labor shortages, and rising consumer expectations.

“As warehouses become increasingly complex, the ability to rely on a dependable data analytics strategy is essential to their smooth operation. Having the ability to deploy a flexible, seamless and proven AMR management platform to meet a broad range of use cases has become a must-have in the warehouse fulfillment industry,” said Ash Sharma, Senior Research Director at Interact Analysis. “This innovative platform demonstrates how critical multi-form factor interoperability is in today’s fulfillment warehouse and reflects Locus Robotics’ commitment to innovation, ease of use, and broad industry vision over the past few years.”

“LocusONE’s ability to integrate rapidly and efficiently with other automation technology – such as sortation or packaging systems – ensures that a nimble, scalable robotics solution can be easily deployed into both brownfield and greenfield environments,” noted Faulk.

Read More: Why Customer Success Is a Revenue Driver—and How to Drive More of It

“The LocusONE platform enables Kenco to create a seamless fulfillment experience that delivers enhanced productivity, while improving employee morale and visibility. We rely on the LocusView dashboards to monitor progress and inform our labor management throughout the day,” said Kristi Montgomery, Vice President, Innovation, Research & Development Kenco Logistics. “LocusONE’s real-time insights allow us to delight our customers, and that’s what matters most to Kenco.”

LocusONE is available through the company’s all-inclusive, Robots-as-a-Service (RaaS) business model. Locus Origin, Vector, and Max can be easily added to existing and new workflows, enabling operations to dynamically scale and adapt to changing market demands. In a study done by Peerless Research Group, nearly half of respondents said they would prefer to buy their robotics solution as an entire integrated system that includes hardware, software, support, and maintenance.

Locus’s Recycle, Refurbish, and Repurpose initiative is the first in the AMR industry to actively drive sustainability across all aspects of the business — from manufacturing and deployment to support and maintenance — at sites around the world. Locus is continually working to identify and implement best-practice strategies and tactics designed to reduce overall waste across all areas of our organization.

Locus will be showcasing LocusONE at Promat, Booth #S2303, the material handling industry’s premier event, running March 20-23 in Chicago, IL, where the Locus theme will be Vision, Intelligence, Results – emphasizing Locus’s commitment to delivering actionable intelligence in an innovative solution to drive results for customers. Locus will also host guests at the Locus Theater, featuring a lineup of informative industry speakers and presentations, discussions with Locus’s customers and partners, as well as showcasing live picking and putaway demos.

In addition, unwind with Locus for The Happiest Hour, every day from 4:00 pm – 5:00 pm and be sure to join Locus’s ProMat 2023 scavenger hunt – Passport to Bots. Learn how LocusBots work with other industry-leading warehouse solutions and be entered to win one of five prizes, including an iPad and Beats wireless headphones.

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Commerce Caffeine Relaunches More Advanced Shopify App Directory

Commerce caffeine just relaunched their Shopify app directory to include more advanced filtering for DTC brands.

Commerce Caffeine is relaunching their new and improved Shopify app directory. The new version of their Shopify app directory was created as a tool to help direct-to-consumer brands to improve their business operations. Using the Shopify conversion checklist helps DTC brands of all sizes increase revenue and grow their business by increasing conversion rates.

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Commerce Caffeine has been helping DTC brands make more money by helping them find the software tools they need to help achieve their revenue goals. Now, with the relaunch of the Shopify App Directory, it is easier than ever to grow as a small DTC business. Commerce Caffeine has a team of e-commerce software analysts who consistently conduct market research and interview top DTC brands to find out what the most impactful Shopify apps are. The directory is then updated weekly so brands can find them all in one place.

“Commerce Caffeine makes it simple for brands to find the perfect software tools and resources for their DTC businesses. So far, the directory has facilitated over $1m in software purchases and has saved hundreds of hours for DTC brands,” says Wesley Stryker, Founder of Commerce Caffeine.

Any business owners that use Shopify can find more information on which software tools will best help grow your business on Commerce Caffeine’s website. Their database is updated daily, and is completely free of cost to all users. Find additional resources on their e-commerce blog.

About Commerce Caffeine: Commerce Caffeine set out on a journey to research the DTC industry when they realized that they couldn’t help every business they came in contact with. Since then, Commerce Caffeine has made it their goal to research and interview e-commerce businesses to understand which software programs deliver a competitive advantage. The database in which that research is stored has become Commerce Caffeine.

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VertexOne Adds Two Retail Sales Directors to Roster

VertexOne is the recognized leader in SaaS platforms for critical business processes of utilities and retail energy companies across North America. Through the VertexOne Complete(TM) SaaS offering, VertexOne takes on the heavy lifting of keeping current with the rapid pace of technology changes so utilities and energy companies don't have to. This gives our customers more time to focus on their core business while leaving the technology to us. (PRNewsfoto/VertexOne)

This Growth Enhances the Company’s Commitment to the Deregulated Energy Market

VertexOne, the leading provider of software-as-a-service (SaaS) solutions that revolutionize the customer experience for the utility and energy industry, today announced that two new retail sales directors joined the team — Kevin O’Neill and Luc Koshy.

In these roles, they will be focused on generating new sales opportunities in the deregulated and retail markets for VXexchange and VXretail software. These products provide billing management tools, customer information systems and electronic data interchange (EDI) solutions for the deregulated energy market. They will also work to strengthen client relationships and maximize client satisfaction and retention.

“VertexOne is committed to continued innovation and growth in the deregulated, retail and energy transition markets. The significant market experience both Kevin and Luc bring to the team only bolster that commitment,” said VertexOne’s Senior Vice President Ananda Goswami. “They will help us find new ways to exceed expectations as they build on the excellent work that has already made us the fastest-growing SaaS provider of billing, customer information system (CIS) and EDI services.”

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“VertexOne is committed to continued innovation and growth in the deregulated, retail and energy transition markets”

Koshy has extensive experience in the retail energy field, with work spanning the Indian, Middle Eastern and North American markets.

Before joining the VertexOne team, he achieved exceptional year-over-year growth at another company, where he led retail sales efforts for seven years. When that organization was acquired, he continued with the new operating company to ensure continuity and a smooth transition post-merger.

“I am excited to continue my work in the retail energy market, and am looking forward to fueling VertexOne’s continued success,” Kushy said. “I have a solid track record in building highly effective and long-lasting business relationships with vendor partners, clients and international stakeholders, and that experience will serve me well in this role.”

O’Neill brings more than 18 years of experience working with energy service companies in sales, marketing, vendor relations and software services for EDI, billing and energy trade and risk management platforms.

He began his energy career working for Star Group — the nation’s largest heating oil and propane retailer — as a regional sales manager, sales director and director of vendor relations, supporting major HVAC manufacturers and distributors. Throughout his career, he also worked in sales roles with various software and consulting partners in the energy industry.

O’Neill has a history of achieving sales and revenue goals. For example, while at Star Group, he grew revenue for his line of business by 28% year over year. At POWWR, an energy software company, he grew annual recurring revenue by 120% in his first 18 months.

“I’m thrilled to take on this position at VertexOne and be a key contributor to the premier software provider of cloud-based solutions and services for the retail energy and utility industry,” O’Neill said. “I am particularly excited to be working with former colleagues and friends in the EDI and retail billing software space, and cannot wait to see them at events and shows that I previously attended.”

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Zebra Technologies Introduces Seamless Integration with SAP EWM Cloud

Company enables improved warehouse management workflows to empower front-line workers with increased operational efficiency

Zebra Technologies Corporation, an innovator at the front line of business with solutions and partners that deliver a performance edge, is launching Zebra Picking Plus, an Application Programming Interface (API) for SAP Extended Warehouse Management (EWM), designed to help organizations run their warehouse operations more efficiently. At ProMat 2023, the company is also showcasing a lineup of in-booth demos focused on optimizing the fulfillment process and streamlining workflows.

Designed to seamlessly work with SAP EWM cloud, Zebra Picking Plus enables Zebra channel partners and application developers to offer a browser-based, mobile experience that transforms highly repetitive warehouse workflow tasks – both inbound and outbound activities that front-line workers must routinely complete – to increase usability and efficiency. It improves productivity as it allows scanning of inventory barcodes while in motion within the warehouse as the cloud-based SAP database is automatically updated. In addition, Zebra Picking Plus eliminates the risk of data entry mistakes associated with manual database entries.

DynaEnergetics U.S., Inc., a global perforating manufacturer based in Houston, Texas, is an active beta-tester of Zebra Picking Plus, including the customizable open-source web application.

“Before deploying Zebra’s application and SAP technology, our inventory management was manual,” said Alex Rizinde, Supply Chain Analyst at DynaEnergetics U.S., Inc. “Now we are eliminating errors on the inventory side. Anytime anything moves – even if it slides over one bin – you can see it and report on it.”

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Zebra Picking Plus empowers the warehouse workforce by mobilizing existing SAP EWM systems with a modern user experience. It extends the power of Zebra’s Enterprise Browser, an open source standard technologies application supporting the most popular enterprise operating systems like Windows® and Android® and runs on virtually all of Zebra’s enterprise mobile computers.

“Zebra is excited to showcase the benefits of our Enterprise Browser and how Zebra Picking Plus can seamlessly integrate Zebra enterprise mobile computers with SAP EWM Cloud,” said Julie Johnson, Vice President and General Manager of Enterprise Mobile Computing, Zebra Technologies. “Organizing data streams and streamlining repetitive tasks further enables our customers to empower their front-line workers to be more efficient and focus on more strategic activities.”

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At ProMat 2023 booth S647, Zebra is also showcasing its smart warehouse framework, a customer-centric ecosystem of solutions featuring a seamless and dynamic composition of autonomous mobile robots (AMRs), fixed industrial scanning and RTLS solutions. In addition to featuring its new environmental sensors, Zebra is demonstrating how industrial automation is helping warehouse operators increase their capacity, capabilities, and ability to operate more efficiently in today’s fast-paced environment.

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