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WebRezPro Integrates with Aruvo

WebRezPro Property Management System

Seamless connection empowers hoteliers to engage guests and drive revenue automatically.

WebRezPro, the leading cloud property management system for hotels, vacation rentals, and other independent lodging operators, now integrates with Aruvo—plug-and-play hospitality TV software that turns every idle screen into a revenue-generating guest experience. The connection allows hoteliers to deliver personalized experiences and capture upsell opportunities with ease.

A WebRezPro partner, Aruvo enables operators to control branding and guest experience across rooms and properties from a single dashboard. Fully customizable to the property’s branding—like logo, color theme, images, and content—the Aruvo app provides every guest with a personalized welcome, simplifies Wi-Fi and streaming access, and shares property information while promoting on-site services, upsells, and upgrades. Unlike many hospitality TV systems, Aruvo works with existing TVs, avoiding costly hardware replacements.

“Aruvo was built on a belief that great hospitality begins with clarity, convenience, and connection. For too long, properties have been forced to choose between old systems that guests ignore and new tools that teams struggle to adopt. We designed Aruvo to bridge that gap—a platform so intuitive that guests instantly understand it, and so seamless that teams barely need to touch it,” said CEO, Aruvo. “By seamlessly linking TV experiences to WebRezPro, we’re helping properties elevate guest satisfaction, unlock new revenue streams, and create modern, memorable stays. Aruvo is not just a product—it’s a new way for the industry to connect, communicate, and deliver exceptional service effortlessly.”

By seamlessly linking TV experiences to WebRezPro, we’re helping properties elevate guest satisfaction, unlock new revenue streams, and create modern, memorable stays.”

— CEO, Aruvo

The two-way integration with WebRezPro automatically sends profile information to Aruvo, allowing welcome screens and in-room messaging to be tailored to each guest without manual effort. Guest purchases made through the Aruvo app are automatically posted to reservations in WebRezPro. This seamless automation saves staff time, reduces errors, and enhances service, thereby increasing guest loyalty.

“Aruvo is a perfect example of how technology augments the human touch, merging convenience with service tailored to every guest,” said Blaine Everingham, Director of Software Engineering at WebRezPro. “Like WebRezPro, Aruvo is committed to innovation that simplifies operations and elevates service, and we’re excited to continue working together to bring the next generation of stay experiences to life.”

WebRezPro clients interested in the Aruvo integration can contact their account executive for more information.

Read More: The Psychology Of Sales Enablement: How Tools Are Designed To Empower And Motivate Sales Reps?

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Efinix® Appoints Robert Beachler as Corporate Vice President, Marketing and Corporate Development

Efinix, Inc.

Industry veteran brings extensive experience in AI acceleration, FPGAs, and corporate development to lead next phase of growth

Sitoo Recognised in 2025 Gartner® Market Guide for Unified Commerce Platforms Anchored by AI-Enabled POS for Tier 2 Retailers

Sitoo Logo

Sitoo, the cloud-native Unified Commerce Platform anchored by POS for global retail fashion and lifestyle retailers, has once again been recognised by Gartner in the 2025 Market Guide for Unified Commerce Platforms Anchored by AI-Enabled POS for Tier 2 Retailers.

“Being recognised by Gartner is a powerful validation of our vision and the incredible work of our team and customers” – Jens Levin, Co-Founder & CEO of Sitoo.

Sitoo – who continue to reshape the role of the physical store and help retailers around the world create shopping experiences that are fluid, flowing, scalable, and smart – had been named as a Representative Vendor in the 2025 Market Guide for Unified Commerce Platforms Anchored by AI-Enabled POS for Tier 2 Retailers.

AI, agility, and composability shaping the next era of retail

The 2025 Market Guide explores how the unified commerce landscape is undergoing rapid transformation and AI is becoming the cornerstone of next-generation POS systems; driving associate enablement, personalised customer interactions, and operational excellence through predictive capabilities and more.

The 2025 Market Guide states: “The platforms facilitate seamless, personalised, and touchless shopping journeys, which are crucial for meeting evolving customer expectations and differentiating brands in competitive landscapes.”

“They empower store associates with mobile-centric tools and consolidated user interfaces, sometimes referred to as “superapps,” that streamline tasks and provide a “single pane of glass” for real-time data and insights across channels, thereby enhancing productivity and the customer experience.”

“Key outcomes include increased sales growth through unified data models, accelerated POS implementation, and improved data quality by maintaining a single source of truth for sales, product, and customer information.”

The research also underlines a major architectural shift – from POS as a single central system to one of several modular, extensible nodes within a composable ecosystem. Cloud-native and mobile-first platforms built on MACH (Microservices, API-first, Cloud-native, Headless) principles now enable retailers to innovate faster, scale smarter, and deliver truly unified experiences across every touchpoint.

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Furthermore, as per the Market Guide, Gartner advises retailers to view POS upgrades as a strategic opportunity to modernise store infrastructure – building in AI capabilities that enhance agility, intelligence, and the in-store experience. According to Gartner, the reasons for initiating change include the high cost of current solutions, slow speed to market for innovation, and limitations in scale.

Many of these challenges are being addressed through the adoption of MACH architecture. Yet, despite the proven advantages, many retailers still underestimate the value of a composable approach – often believing that transitioning to modern architecture is costly or time-consuming. In reality, this shift represents a strategic opportunity to modernise, accelerate innovation, and future-proof retail operations.

As a certified member of the MACH Alliance, we believe that Sitoo stands apart from many other recognised vendors, demonstrating a verified commitment to openness, interoperability, and genuine composable technology built for the next generation of retail.

The report also states these solutions address the challenge of disparate systems by providing a centralised platform built on open architecture, which allows for real-time or near-real-time integration with various existing systems (like ERP, CRM, OMS) through bi-directional APIs and webhooks. In addition, the 2025 Market Guide highlights the importance of choosing cloud-native POS solutions with proven resilience, robust data security, and reliable disaster recovery to ensure business continuity in a fast-changing retail landscape.

Sitoo: powering unified, intelligent retail

Jens Levin, Co-Founder and CEO of Sitoo said: “For us, being recognised again by Gartner is a powerful validation of our vision and the incredible work of our team and customers. Retail is evolving faster than ever – and we believe the future belongs to retailers who embrace flexibility, intelligence, and innovation.”

“Our mission has always been to give retailers and store teams the tools they need to create flowing, unified experiences that connect every corner of retail and make shopping hassle-free and stress-free. We believe this recognition is another step forward on that journey.”

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Servicenow Completes Acquisition Of Moveworks

ServiceNow Logo

Combined strengths in agentic AI, intelligent workflows, and enterprise search deliver the world’s most advanced AI platform for work and create an AI-native front door for employee engagement

CommanderAI Launches AI-Powered CRM Purpose-Built for Waste Management

CRM Bolsters Leads and Drives Sales for Waste Haulers

Deploys in Days, Not Months, for Faster Time-To-Value

Agentic AI Delivers Actionable Intelligence

CommanderAI, the sales engine behind the waste management industry, announced the launch of its CRM solution, an AI-powered sales system designed to help waste haulers find, engage, and close more opportunities. Available as a standalone module or part of CommanderAI’s Go-To-Market platform for waste haulers, the CRM is a simple, fast, and rep-friendly system that delivers real revenue impact without the bloat and complexity of traditional systems.

Purpose-Built CRM for Waste Management

Legacy CRMs are slow, complex, and require expensive customization for deployment in waste management companies. CommanderAI’s CRM is purpose-built around how hauling teams sell: by territories, containers, job-site signals, routing cycles, field reps, and high-velocity deal flow. The CRM deploys in just days, not months, eliminates most manual data entry, and provides reps a clean workflow they’ll actually use. The offering leverages AI to surface next-best actions, risks, and enriched opportunities, while providing owners and CROs real-time visibility into pipeline and forecasts.

“For too long, haulers have been bogged down by manual data entry and generic, disjointed systems,” said David Berg, CEO of CommanderAI. “Our CRM is AI-driven and human-led. It was designed by people who know this industry inside and out, ensuring it’s battle-tested for real-world use on day one. By seamlessly connecting our CRM to our prospecting engine, we give reps exactly what they need to close more deals and operate at peak efficiency.”

Read More: SalesTechStar Interview with Travis Rehl, CTO and Head of Product at Innovative Solutions

CommanderAI’s CRM offers:

  • AI at the Core, Not Just the Surface: CommanderAI’s CRM has industry-specific agentic AI at its core, analyzing real-time sales and customer signals to combine actionable intelligence with automation controlled by haulers, putting owners and operators in the driver’s seat.
  • Contract and Account Intelligence: Centralized profiles for every contact and company, enriched automatically with industry, size, geolocation, and hierarchy data to provide reps with instant context and leaders with cleaner reporting.
  • Deal Pipeline and Acceleration: A visual, AI-driven pipeline that shows every opportunity, from first touch to bin delivery, enabling faster sales cycles, smarter routing, and no missed deals.
  • Photo Capture: Scan documents, quotes and business cards directly into CommanderAI’s CRM, eliminating manual data entry and ensuring immediate, accurate data capture.
  • A Communications and Engagement Hub: A central hub for all email, SMS, calls, tasks, meetings, and notes, enhanced with AI, allowing reps to stay organized and ensure timely follow ups.
  • Reporting, Forecasting and Leadership Visibility: AI-Powered Dashboards, KPI views, performance reports, leaderboards, and revenue forecasts so leadership can strategize, allocate resources, and coach with confidence.
  • Collaboration and Mobility: Real-time collaboration and a mobile-optimized experience for reps in the field empower teams to move faster.

Read More: Why Sales and Marketing Leaders Should Care About Alignment

CommanderAI integrates with major communication and productivity tools including Gmail, Outlook, Slack, Salesforce, HubSpot, and dozens more. An API-first design allows for custom integrations as needed.

What Customers Are Saying About CommanderAI’s CRM

“CommanderAI delivered the first CRM that truly understands our business,” said Vince Vahe Sarkisyan, Senior Account Manager at ATI Medical Waste Management. “The CRM reflects our workflows, uses our terminology, and is simple enough that our reps actually love using it. Our whole revenue engine finally lives in one connected system, and that’s been a huge game changer for us.”

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JustPaid Accelerates Growth with 4 Strategic Partnerships

JustPaid, the AI-powered revenue automation platform backed by Y Combinator, and a top voted ProductHunt launch, announced strategic customer partnerships with four leading companies: FlowHealth, Jupiter, Scout and US Lege. These different verticalized customers prove the flexibility of the JustPaid platform which streamlines different types of increasingly complex business models, invoicing and billing workflows.

For more background on the new partners:

  • FlowHealth is a healthcare company that has built an AI scheduling assistant to answer patient calls and schedule appointments 24/7.
  • Jupiter is a creator monetization platform connecting food creators with brands, ad networks and commerce integrations.
  • Scout is a student information system that automates back-office compliance work for homeschool, online, and hybrid schools.
  • US Lege is an AI-powered legislative tracking platform built for government affairs and policy professionals.

Read More: SalesTechStar Interview with Haley Gault, Senior Account Executive, Salesforce

“Billing, invoicing and revenue operations are one of the last frontiers of automation in high-growth businesses,” said Vinay Pinnaka, Co-Founder of JustPaid.

“By aligning with these four brands, we’re weaving our billing infrastructure into growth, compliance and monetization-driven platforms. The result: better cash flow, fewer billing friction points and operational scale for our joint customers,” says Harshith Vaddiparthy, Head Growth Marketer at JustPaid.ai

“JustPaid delivers the level of sophistication you’d expect from an enterprise platform, but at a price that actually makes sense for growing companies. It’s rare to find a solution that’s both powerful and cost-effective, and JustPaid has struck that balance perfectly,” says Eric Davis, Co-Founder and CEO of US Lege.

“I was keeping track of our contracts and invoices in spreadsheets. Switching to JustPaid has made it so much easier for us to invoice our customers on time and accurately. It’s another thing I don’t want to worry about, and JustPaid lets me focus on what matters,” says Noah Fichter, CEO of Scout.

Read More: Break Your Bias: The Cost Of Cutting Corners When Choosing A CRM

“Switching to Justpaid has been a game-changer for our company,” says Ori Kanefsky, Co-founder of FlowHealth. “The platform offers great features and automations, creating a better payment experience for our customers and saving us time so we can focus on building our company.”

These strategic alliances reflect JustPaid’s mission: to bring clarity, automation and strategic insight to business finance operations. With each partner, JustPaid broadens its reach across verticals from fintech and banking to e-commerce, education and the creator economy offering a unified revenue and payments backbone for diverse business models.

With JustPaid, these companies are now automating everything from recurring billing to revenue recognition, customer communications, and audit readiness powered by a 24/7 AI agent and robust integrations with tools like QuickBooks, Stripe, Salesforce and NetSuite.

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Jim Siders Joins Shield Technology Partners as Chief Executive Officer

Shield Technology Partners Logo

Siders spent more than a dozen years at Palantir, most recently as CIO

Shield has grown to over seven companies that serve over 1.5k customers across critical industries like construction, energy, and healthcare

In partnership with Thrive Holdings and OpenAI, Shield has launched two internal products, Sentinel and Spectre, to transform how IT providers serve their customers

Shield Technology Partners (“Shield”) announced the appointment of Jim Siders as Chief Executive Officer. Shield is an IT services platform that combines frontier AI, product and engineering capabilities, with operational and M&A expertise to help businesses grow on their terms.

“AI is rewriting the economics of service delivery at the exact time IT service providers are rethinking how they operate,” said Jim Siders, Chief Executive Officer of Shield Technology Partners.

Siders joins Shield after more than a dozen years at Palantir, the global AI and data analytics firm, where he served as Chief Information Officer, having started his career with the firm as an IT helpdesk engineer. In his latest role, Siders oversaw global IT operations, infrastructure, and business applications during a period of rapid growth where Palantir reached over $4bn in annual revenue. To support this, he spearheaded the creation of a federated structure that aligned technology and data workflows more directly with business value.

“AI is rewriting the economics of service delivery at the exact time IT service providers are rethinking how they operate,” said Siders. “Shield is this incredible combination of long-term vision, technological expertise, and operational know-how that I think makes it perfect for this moment in time. We have lightning in a bottle.”

“Jim has been one of the early advocates for getting engineers to work directly alongside their customers,” said Anuj Mehndiratta, a member of the Thrive Holdings founding team. “He has been in the shoes of our partners and understands intuitively what their customers want.”

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In partnership with Thrive Holdings and OpenAI, Shield is bringing together a cross-functional team of research and applied AI specialists working alongside product engineers, operators, and industry experts to integrate AI into the businesses it partners with. Sentinel and Spectre, Shield’s two internal products, are focused on supercharging the work of IT engineers by triaging and automatically resolving repetitive customer tickets, letting their partners spend more time on the things that matter.

Shield’s national platform is designed to support business owners who want to preserve their unique brand, culture, and local leadership while gaining access to technology, talent, and patient capital to support growth. Shield now partners with seven companies in the US that collectively serve over 1.5k customers across critical industries of the economy like construction, energy, and healthcare.

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The Deep View Appoints Veteran Tech Editor Jason Hiner as Editor-in-Chief and Chief Content Officer

The Deep View Logo

Hiner joins the fast-growing AI publication to lead editorial strategy and expansion as the media industry shifts toward deeper, more direct audience engagement

The Deep View, a next-generation media company covering artificial intelligence for business leaders, developers, and the broader tech ecosystem, announced that technology editor Jason Hiner has joined as Editor-in-Chief and Chief Content Officer. Hiner brings more than two decades of experience leading high-growth editorial teams at ZDNET, CNET and TechRepublic, where he helped shape industry coverage during multiple waves of technological change, including the recent rise of generative AI.

With more than 600,000 newsletter subscribers and a growing footprint across social media, The Deep View is positioning itself as a leading source of clear, credible reporting on the AI sector. Hiner will oversee editorial strategy, team expansion, and new content initiatives as the company accelerates its next phase of growth.

A Shift Toward Audience-Centered Media

Hiner’s move underscores a broader inflection point in journalism: the shift from legacy media structures to more focused, engaged, and direct relationships with readers. As AI becomes one of the most consequential technologies of the era, demand is rising for coverage that is both technically fluent and accessible to decision-makers shaping the future.

“Jason is one of the most respected editorial leaders in tech,” said Faris Kojok, founder and CEO of The Deep View. “His ability to cut through noise and explain what actually matters in AI makes him the ideal person to help us build the next great media brand. We’re creating a publication that meets readers where the industry is going.”

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Hiner previously established ZDNET as a leader in generative AI coverage by blending technical insight with practical analysis. Joining The Deep View allows him to focus exclusively on the AI ecosystem at a moment when the pace of innovation is accelerating.

“The future of media isn’t about reaching everyone. It’s about engaging with specific audiences who care deeply about a topic,” Hiner said. “The Deep View has built exactly that kind of direct relationship, and I’m excited to help build a media brand that’s racing ahead to learn how to engage the audiences of the future.”

Why This Matters

The hiring reflects a wider realignment in media business models. Newsletters—once a side channel—are becoming primary distribution platforms, offering readers direct access to information and lowering friction in the user experience. Hiner’s move from traditional media to an independent, high-growth publication signals how talent and influence are shifting toward next-generation platforms.

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YY Group Appoints Ken Teng as Director of Southeast Asia

New role strengthens YY Group’s regional leadership and supports accelerated growth

YY Group Holding Limited, a global leader in on-demand workforce solutions and integrated facilities management (IFM), announced the promotion of Mr. Ken Teng, the Company’s Country Director for Malaysia, to Director of Southeast Asia, effective immediately. In his new role, Mr. Teng will oversee YY Group’s regional operations and drive the Company’s ongoing strategic expansion across key Southeast Asian markets.

Mr. Teng has served YY Group as Country Director for Malaysia since 2022, playing a pivotal role in establishing and scaling YY Group’s presence in the country. He has driven remarkable growth across Malaysia, expanding from a single-state operation in Kuala Lumpur to a nationwide footprint that now includes Selangor, Penang, Johor Bahru, Sabah, Sarawak, Langkawi and other key regions. The Company’s Malaysia operations have also achieved significant revenue milestones under his leadership, underpinned by a robust deal pipeline. Management currently projects 2025 revenue from Malaysia operations to approach US$10 million, reflecting continued growth momentum.

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Ken has demonstrated exceptional leadership, deep market understanding, and a strong ability to execute complex growth strategies throughout his tenure in Malaysia.”

— MIKE FU, CEO YY GROUP

Over the past few years, YY Group has rapidly expanded its footprint across Southeast Asia, building on strong performances in Malaysia, Singapore, and Thailand. Mr. Teng’s dedication to operational excellence and customer-centric innovation has made the Company a trusted player in the region’s on-demand staffing sector, positioning YY Group for its next phase of growth. Led by Mr. Teng, YY Group plans to accelerate this momentum by entering new markets in the region such as Indonesia and the Philippines, extending its reach to a broader customer base.

“Ken has demonstrated exceptional leadership, deep market understanding, and a strong ability to execute complex growth strategies throughout his tenure in Malaysia,” said Mr. Mike Fu, CEO of YY Group. “This promotion reflects our confidence in his ability to continue scaling YY Group’s operations across Southeast Asia and further strengthen our regional partnerships.”

Mr. Teng commented, “I’m honored to take on this expanded role as our Southeast Asia operations reach an exciting new growth stage. Our achievements in Malaysia have shown what’s possible when technology and talent come together. I look forward to extending our winning model across Southeast Asia as we accelerate development and unlock new opportunities in emerging markets.”

Prior to joining YY Group, Mr. Teng held several leadership roles in IT and business development with Malaysia-listed companies and multi-national corporations. He brings over 13 years of experience in digital transformation, infrastructure management, and business strategy, and holds a bachelor’s degree in information technology from Olympia University and an MBA from Segi University.

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IT Solutions Completes Acquisition of Technology Associates, North Carolina-based Managed Service Provider

IT Solutions logo

IT Solutions, a premier managed service provider, has acquired Technology Associates. This strategic partnership enhances IT Solutions’ ability to deliver expanded service capabilities and deeper support throughout North Carolina.

IT Solutions, a premier managed service provider (MSP) serving businesses across North America, announced the acquisition of Technology Associates, a leading IT service provider based in Raleigh, North Carolina.

The acquisition of Technology Associates strengthens the company’s East Coast footprint and ability to support businesses throughout the Carolinas. Both IT Solutions and Technology Associates focus on proactive IT alignment to help clients experience stability and leverage technology as a competitive advantage.

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“The team at Technology Associates has consistently demonstrated that client success is an achievable, everyday reality… and that’s one of the many reasons we’re excited to welcome them to the IT Solutions Team,” commented Gerry Pearce, CEO of IT Solutions. “This milestone isn’t just about growth; it represents our continued investment in the futures of our employees and the organizations we serve. Together, through our shared vision and combined expertise, we’ll continue to elevate what businesses can expect from their IT partner.”

Eric Hobbs, CEO of Technology Associates, also shared his enthusiasm about the acquisition: “Joining IT Solutions marks a promising new chapter for our team and the clients we serve. Years ago, we set out to redefine what it meant to be an IT partner, moving away from reactive support to building a disciplined, process-driven approach focused on consistency and accountability. That vision has guided everything we’ve done since. Partnering with IT Solutions allows us to take that commitment even further, combining our proven methodology with their scale, resources, and a collective belief that great IT is about helping people and businesses thrive.”

Through the addition of Technology Associates, IT Solutions reinforces its position as a trusted technology partner, ensuring organizations receive IT strategy and services that evolve with their needs to deliver measurable results. The acquisition reflects the company’s ongoing commitment to investing in its people, clients, and communities, while expanding its reach through strategic partnerships with leading MSPs across North America.

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