Powers the future of market research as video use booms
Medallia, Inc. (NYSE: MDLA), the global leader in experience management, today announced a new integration between Medallia LivingLens and Zoom Video Communications, Inc. (NASDAQ: ZM). Medallia’s market leading experience management technology integrated with Zoom enables research and insights teams to capture powerful feedback via market research video sessions. Medallia LivingLens rapidly transcribes the contents and centralizes video recordings in a single asset management platform.
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“Researchers are swiftly moving to remote video to conduct research programs at speed and scale. Medallia’s integration with Zoom empowers research firms and insights teams to easily capture video insights, analyze speech, sentiment and emotion and share it with key stakeholders to drive actions to better serve customers.”
“In the contactless environment, video is the new natural way to capture feedback. Medallia LivingLens analyzes emotions and sentiment to surface what matters most. Watching and listening to hundreds, thousands and even millions of customers is now possible, making old market research tools and techniques obsolete. Intelligent video enables businesses to understand what customers need and drive all corners of the organization to deliver in order to drive growth,” said Carl Wong, founder of LivingLens.
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With just a few clicks, users can connect Medallia LivingLens with their Zoom account to deliver unique and powerful benefits to research leaders and teams, including the ability to:
- Leverage Zoom to conduct market research with speed and scale using powerful remote video feedback
- Directly pull in Zoom recordings and transcripts from consenting virtual focus groups and in-depth interviews into LivingLens
- Select and import consented Zoom cloud recordings from a queue within LivingLens to create an accessible centralized video asset library accessible by the entire organization
- Better understand how customers feel about their experiences with a brand via automated and human transcriptions, with powerful analytics
- Drive intelligent action based on deep understanding of human emotion, sentiment and demographics
- Share video showreels with executives, boards and key stakeholders to showcase game-changing feedback that drives to act on the insights
Wong went on to say “Researchers are swiftly moving to remote video to conduct research programs at speed and scale. Medallia’s integration with Zoom empowers research firms and insights teams to easily capture video insights, analyze speech, sentiment and emotion and share it with key stakeholders to drive actions to better serve customers.”
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