SalesTech Star

Merkle, dentsu’s Flagship CXM Brand, Appoints Pete Stein as Global Lead for Experience & Commerce

Strategic new executive role spearheads growth and development of Merkle’s global Experience and Commerce capabilities

Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company, has announced the appointment of Pete Stein as the new global lead for Experience & Commerce. This strategic new role is responsible for developing, growing, and leading Merkle’s global Experience and Commerce capabilities, which will play an important role in delivering superior CXM services and integrated solutions.

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“Pete embodies the key qualities we envisioned for this role, including a strong and experienced leader with strategic vision and deep operational ability. We are excited to have Pete on our team, building out this key part of our business.”

Stein joins Merkle from global experience agency Huge. As CEO, he led a team of 1,200 people across 13 offices, building upon Huge’s strength as a global experience agency rooted in user-centric design to deliver unified brand experiences. A 25-year industry veteran, Stein is also a recognized leader with a proven track record of leading digital, media, and consulting firms. Prior to Huge, he served as general manager at Fullscreen Media. Additionally, Stein spent more than 18 years at Razorfish, rising to global CEO. At Razorfish, he expanded a base of digital offerings by creating new global capabilities in e-commerce, social, mobile, and programmatic media.

“Pete is a recognized industry heavyweight who has experience leading enterprise transformation and delivering substantial new business growth,” said Craig Dempster, CEO at Merkle. “Pete embodies the key qualities we envisioned for this role, including a strong and experienced leader with strategic vision and deep operational ability. We are excited to have Pete on our team, building out this key part of our business.”

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In his new role, Stein will be responsible for leading, recruiting, developing, and inspiring a team of top CXM experts to achieve sustainable performance and retain deep client relationships globally for Merkle’s experience and commerce services. Additionally, Stein will fill a critical global leadership role both with Merkle and within the larger dentsu Leadership team.

“Merkle is a world-class leader in experiences, and I’m thrilled to be joining the organization at this exciting growth period,” said Stein. “Customer experience has become the foundation for businesses. It is the guiding principle that paves the way for many strategic decisions and sets industry leaders apart. Through its incredible team and collective experience, Merkle is perfectly poised to be an experience partner to businesses around the world.”

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