SalesTech Star

Aterian Appoints New Chief Operating Officer

Anton von Rueden Brings Significant E-Commerce and Supply Chain Expertise

Aterian, Inc. announced today the appointment of Anton von Rueden as Chief Operating Officer, effective April 18, 2022. Mr. von Rueden will oversee the Company’s global supply chain operations and will be based in the United States.

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The Company also announced that Pramod K C, who was previously serving as the Company’s Chief Operating Officer, will become the COO and General Manager of Aterian’s Asia operations and will report to Mr. von Rueden.

Yaniv Sarig, Co-Founder and Chief Executive Officer of Aterian, stated, “We are excited to have Anton joining us at Aterian. He is a seasoned builder of e-commerce businesses and an operational leader with deeply relevant experience. His multi-faceted career brings incredibly valuable experience to our executive team as we prepare for our next phase of growth. Anton will target improved operational cross department management and processes as we scale our platform in years to come through building, acquiring and partnering with brands.”

Prior to joining Aterian, Mr. von Rueden was President and COO of e-commerce aggregator Boosted Commerce. At Boosted Commerce he oversaw Business Operations and Marketing for Boosted Commerce’s portfolio of brands. Previously, Mr. von Rueden spent over five years at TechStyleOS as COO and SVP and General Manager of Global Member Services. Prior to TechStyleOS, Mr. von Rueden spent several years consulting companies such as Carfrogger, where he was Co-Founder and CEO, Frommer Legal as COO and Grünkauf AG as COO. Prior to that, Mr. von Rueden was VP of Global Operations at Spreadshirt. Mr. Von Rueden started his career at Ebay Inc. where he spent over 7 years in various roles including Managing Director of Ebay Switzerland and Austria.

Mr. von Rueden commented, “I am thrilled to join the Aterian team and help drive forward their tech-enabled vision for the consumer brands platform of the future. I am convinced that the incredible team, together with its agile processes, data and technology, provide key elements to producing the fixed cost efficiencies that enable a consumer product platform model to thrive. I see a strong proven foundation in Aterian’s existing infrastructure and am delighted to join the Aterian team in pursuing their ambitious journey.”

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