Acquisition brings further innovation to Vungle’s mobile performance advertising platform by offering contextual targeting and creative intelligence features
Vungle, a leading mobile performance advertising platform, announced today the acquisition of GameRefinery, an industry-leading SaaS mobile gaming analytics company headquartered in Finland. With over 70 global customers, GameRefinery’s Game Intelligence platform provides developers with retention and monetization insights through its cloud-based developer tools for world-class studios such as Zynga, King, Rovio, Ubisoft and more. The company’s deep contextual data sets across 160,000+ gaming apps bring unique and innovative targeting capabilities to Vungle’s platform, helping advertisers deliver contextually relevant campaigns and increase user acquisition performance in today’s privacy focused, post-IDFA landscape.
GameRefinery also brings image recognition and creative tagging capabilities that will be leveraged by Vungle Creative Labs (VCL). Combining VCL’s extensive experience in cutting- edge creative and UA, with granular reporting on visual elements including styles and genre fit, provide industry-leading performance recommendations for its biggest customers.
Read More: Biggest Sales Learnings From The 2020 Covid-19 Pandemic
“GameRefinery is an important, strategic addition to the Vungle brand. Its complementary services and skill set enable us to fuel the end to end cycle for leading developer studios. From insights that help craft better games, to finding the right users to enjoy them, our range of data powered analytics, user acquisition and creative solutions make Vungle a true partner for our clients on a global scale,” said Jeremy Bondy, Vungle CEO. “We are excited to welcome a remarkable GameRefinery team to the Vungle family and have never been stronger in our position as the trusted guide for developers.”
“At GameRefinery, we are very proud to have built a differentiated mobile game analytics platform to help our clients excel at game development, creative performance and targeting,” said Markus Råmark, Co-founder and CEO, GameRefinery. “We couldn’t be more excited to join Vungle’s team with our shared vision of building leading-edge game analytics and proprietary creative intelligence to help game developers design, advertise and monetize their mobile games.”
Read More: Scheduling Software That Can Help Remote Sales Reps Run Better Prospect Meetings
“The combined offering will enable Vungle to touch our advertisers across multiple areas of our platform with deeper creative analysis and insights, contextual targeting recommendations and reporting,” said Martin Price, Vice President of Product at Vungle. “Given the privacy-related changes to iOS 14 and the industry at large, it is more important now than ever to find inventive ways of understanding the context of an ad placement and driving better creative targeting. The GameRefinery acquisition gives us a richer suite of data to let us do exactly that.”
GameRefinery’s co-founders Markus Råmark, Veli-Pekka Julkunen and Joel Julkunen, as well as the entire GameRefinery team, will join the Vungle organization. The team will continue to operate out of the company’s offices in Helsinki, Finland.
