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360insights Unveils Technology, Media & Telecom (TMT) Practice

The First-To-Market, Fully Dedicated TMT Practice Empowers Technology, Media, and Telecom Brands to Optimize all Incentives Management

360insights, the leading Channel Incentives Management (CIM) provider and creator of the Channel Success Platform, announced the launch of its TMT Practice – a dedicated group within 360insights. The TMT Practice significantly expands 360’s channel offerings and leadership position in these key verticals, through an expanded team of channel strategists, subject matter experts, and data scientists.

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@360insights unveils new TMT Practice to empower Technology, Media & Telecom brands to optimize channel incentive performance and boost ROI. #360TMTPractice #technologychannel #telecomchannel #channel #incentives #datainsights #channelincentivesmanagement

“360insights’ TMT Practice is already being sought out by leading brands for strategic advice, counsel and insights, on channel strategies, engagement, loyalty and incentive automation trends,” said Jason Atkins, founder and CEO of 360insights. “Our best practices approach is recognized in the industry for its ability to cut through status quo, complexities, and challenges facing vendors, distributors, and solution providers alike – increasing channel program performance.”

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According to Forrester, 64 percent of TMT leaders want to better leverage data & analytics in their business decisions but find one of the biggest challenges to orchestrating a business intelligence strategy, is the growth of data volume and data variety. This is why 360insights created the TMT Practice – specifically leveraging its Channel Success Platform™, to empower technology, media, and telecom brands to optimize all incentives management from one central system. This strategic and targeted group allows for greater channel engagement and motivation, while improving ROI through measurable insights.

“The emergence of a TMT Practice in the channel tech stack brings unprecedented opportunities for brands to achieve entirely new levels of engagement with partner ecosystems,” said Claudio Ayub SVP at 360insights. “By combining Perks WW and 360insights, we are providing the TMT industry depth of technology, design, insights and powerful UX capabilities, not seen before.”

Ayub added, “Most of our practitioners come from the TMT industry directly, so we have a strong inside view that is reflected in our analysis and CIM solution delivery, which ensures our clients to engage the right partners at the right time with the right message – maximizing growth and identifying new opportunities.”

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