SalesTech Star

Aventri Premiers Digital Lead Capture Solution

Virtual and hybrid event management software (EMS) leader Aventri today announced its latest engagement solution, Aventri Digital Lead Capture. This novel solution enhances networking and connections between exhibitors and attendees at virtual events, mirroring the experience of bringing exhibitors and attendees together at live events.

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Facilitating meaningful interactions at virtual events has been a challenge. When using existing solutions, calendar tools, messaging bots and lead generation forms are required, often having attendees waiting hours in a queue before connecting with an expert. In turn, sponsors and exhibitors spend part of their meetings manually qualifying leads, leaving less time to address prospects’ needs.

Aventri Digital Lead Capture brings immediacy to networking and exhibitor engagement at virtual events. The solution gives sponsors and exhibitors all the tools and information they need to qualify prospects and provide immediate value in targeted and efficient interactions. Attendees get answers via personalized, face-to-face video conversations with experts and relevant event follow-up.

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“A main reason people attend events is to meet subject matter experts, gain insights about their industry, and discover the products they need,” said Jim Sharpe, CEO, Aventri. “Additionally, if an exhibitor cannot talk to prospects promptly, they are missing opportunities to generate ROI from attending events. Aventri Digital Lead Capture finally bridges the gap faced by virtual event participants, allowing for targeted and efficient conversations with sponsors and exhibitors. Aventri understands the needs of event market participants, including the critical role of quality face-to-face interactions in a virtual event setting.”

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