SalesTech Star

CoasterStone Soaks Up the Benefits of Brightpearl’s Retail Operating Solution

Popular coaster brand, CoasterStone is the latest e-commerce retailer to retire their dated ERP and raise a glass to Brightpearl’s cutting-edge retail operating system.

With Brightpearl on board, the popular Indiana-based brand can focus on huge online growth as they benefit from a best-in-class range of retail-focused features, including Brightpearl’s powerful Automation Engine, intuitive Demand Planner, and advanced reporting and accounting functionality.

A family-run business since 1983, CoasterStone boasts ‘the first truly absorbent coasters’, and has doubled in size in the last year. Taking orders direct by phone and via a growing list of online channels such as Amazon, Wayfair, BigCommerce and Brandwise, the merchant also works with a network of agency artists to create customised coasters that are made-to-order.

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After their previous ERP, Facts by Infor, became ‘cumbersome’ and ‘error-prone’, they found other competing ERPs too clunky and pricey for their multichannel online expansion plans. CoasterStone chose to go a new direction – selecting Retail Operating System Brightpearl as the superior option for their growing business.

With Brightpearl’s advanced inventory management and intuitive Demand Planner, CoasterStone can keep up with increasing sales from their multiple online channels and make data-driven decisions to forecast demand.

The advanced business intelligence and accounting functionality will give the merchant the means to produce speedy, accurate reports and gain 360-degree, real-time insights on performance.

With an average deployment time of just 120 days, Brightpearl’s out-of-the-box features are swift to set up compared to traditional ERPs, while the easy Plug & Play integrations sync seamlessly with popular platforms such as BigCommerce, Shipstation and more With the time and money saved by using Brightpearl to automate tedious manual processes, the CoasterStone team can quit solving errors and turn their attention to Growing Fearlessly.

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“CoasterStone has been exploring a new ERP system for years. We looked at half a dozen programs, but none seemed to fit our needs. However, Brightpearl’s retail-designed operating system checked all the boxes”, said David Glenn, President of CoasterStone. “Brightpearl has given us the opportunity to integrate our sales channels to spend more time working with customers and less time with order entry. We look forward to reaping the benefits of Brightpearl as we continue to grow into the new year.”

Justin Press, SVP Customer Success at Brightpearl, says, “We’re delighted CoasterStone has chosen Brightpearl to transform their operations and supercharge their online growth. As well as being packed with flexible, retail-focused features, Brightpearl comes with a huge range of out-of-the-box integrations and expert-led implementation, as standard. With Brightpearl on its side, there are now no limits on CoasterStone’s success. I’ll drink to that!”

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