True Religion Launches New App as Mobile Becomes the Brand’s Top Digital Channel
The app will serve as a hub for True Religion’s community and feature special collections, exclusive offers, and early access
True Religion announced the launch of a new app just ahead of the upcoming holiday shopping season. An important new milestone in the company’s journey to becoming a digital first direct-to-consumer brand, the app will improve True Religion’s mobile shopping experience while also enabling customers to unlock exclusive offers, promotions, and product not found elsewhere. With 80% of True Religion’s ecommerce transactions coming from mobile along with more than half of new visits, the company expects the app to account for 10% of its total ecommerce sales in 2023.
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“The app will enhance our ability to facilitate a seamless and more direct relationship to our most loyal customers.”
“We know that the True Religion customer uses their smartphone to engage with the brand because over half of new visits to truereligion.com and more than 80% of all transactions are from a mobile device,” said Scott McCabe, Senior Vice President, Ecommerce for True Religion. “The app will enhance our ability to facilitate a seamless and more direct relationship to our most loyal customers.”
Designed as a destination for the True Religion community, the app will feature limited-edition product as well as exclusive and interactive content, including interviews with True Religion’s collaboration partners, user generated content, styling tips and more. It was created using the poq native app platform and is available to download in the Apple and Google Play stores.
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