SalesTech Star

Newegg Debuts New Mobile Livestream Platform

Newegg Live offers exclusive real-time deals available only on mobile during the livestream

Newegg Commerce, Inc. , a leading tech-focused e-retailer in North America, is piloting Newegg Live, the company’s first app-based livestreaming platform that allows customers to interact with hosts while securing exclusive real-time deals available only on mobile during the livestream.

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“Our engineering team went to great lengths to understand the needs of our sellers, as well as what our customers expect when using our mobile app. Based on this extensive research, we were able to build a livestream platform that equally serves the needs of both”

“We’ve always been committed to delivering a great mobile shopping experience,” said Montaque Hou, Newegg’s CTO. “But mobile engagement goes much deeper than simply shopping. Customers want to hear expert opinions about how products will fit into their lives, and engage with those experts within the flow of the livestream. So we developed Newegg Live to allow customers to ask questions, comment and react in real time using features built directly into our Newegg mobile app.”

Newegg Live is a mobile-only medium that delivers customer-facing livestreams within the Newegg mobile app. On September 1st, Newegg previewed the new livestream to an audience of more than 10,000 users, showcasing 20 products over the course of the 90-minute livestream.

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“Our engineering team went to great lengths to understand the needs of our sellers, as well as what our customers expect when using our mobile app. Based on this extensive research, we were able to build a livestream platform that equally serves the needs of both,” said Kidd Liu, Newegg’s Director of Mobile Development.

In this beta phase, Newegg Live is expected to livestream weekly before scaling up for increased promotions later in Q4 of this year. For more information and to view upcoming livestreams, download the Newegg mobile app for Android on Google Play or iOS in the App Store.

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