SalesTech Star

Marxent Named as a Sample Vendor in Gartner Hype Cycle for Retail Technologies, 2020

Marxent, the 3D Commerce company known for AR, VR, and 3D Room Planner apps that take shoppers from inspiration to transaction, is pleased to announce it has been recognized as a Sample Vendor in the Gartner Hype Cycle report: Hype Cycle for Retail Technologies 2020, in the Mixed Reality category.

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Founded in 2011, Marxent is recognized as a leading vendor in 3D ecommerce. The company is behind the largest deployment of Virtual Reality in retail history, as well as visual CPQ (Configure, Price, and Quote) apps for furniture, kitchen, deck, and bathroom projects preferred by enterprise furniture and DIY retailers.

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“Helping companies to embrace the transformative power of virtual selling through a centralized 3D strategy is at the heart of everything we do. Our mission is to create the world’s most flexible 3D ecosystem and simplify the sale of high-value, configurable products such as furniture and kitchen cabinets online,” said Beck Besecker, CEO and Co-Founder of Marxent. “To us, Marxent’s recognition alongside Microsoft, Amazon, Apple, and Google in the Gartner Hype Cycle for Retail Technologies cements our impact on the retail tech landscape for Augmented Reality, Virtual Reality, and other 3D applications,” Besecker said.

Marxent’s holistic approach to 3D with a commitment to value creation has given the company the opportunity to work with leading retailers across Europe and the US to develop and implement 3D and Mixed Reality strategies.

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