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3radical and CVM People Partner to Bring High-Level Data-Driven Gamification Strategies to Clients

Partnership focuses on earning data, supporting loyalty and driving customer growth

3radical, the leader in audience engagement and earned data solutions, announces a new partnership with CVM People, a provider of integrated strategy, platform delivery, and resourcing services across marketing, CX, and data.

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CVM People is partnering with 3radical to provide strategic gamification solutions, focusing on the earning of customer data, to their clients. These sophisticated customer interaction strategies will drive growth and loyalty by enriching the quality of engagement across sales, customer service, and marketing, whilst opening a new frontier of insight driven offers and behaviours for clients to capitalise on.

Based on the need for an ethical data capture and utilization strategy, 3radical’s Voco audience engagement platform will enable CVM People to solve the challenge of customers being wary of how much data they share, but still demanding convenience and personalization of services from the organizations they interact with. Using 3radical Voco, CVM People will weave interaction tactics and journey design into mutually beneficial value exchanges between customers and organizations at scale.

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“We believe motivational and game science mechanics are a great way to solve the gap that exists in many customer relationships between the data customers share and the value they receive in return,” said Karl Dixon FRSA, Director, at CVM People. “By using 3radical Voco to create and deliver progressive digital experiences that both delight and earn data, we’re able to harness emotion in a controlled environment, offering the chance to play, win, get prizes, and add a sense of excitement or achievement to interactions which are usually mundane or forgettable. This emotionally enriched interaction environment better facilitates both contextually targeted messages and the creation of optimal “in-the-moment” customer experience.”

Michael D. Fisher, CEO at 3radical, added: “We are thrilled to welcome CVM People as a partner. We both have similar beliefs on how to deliver superior loyalty and engagement solutions to our clients via a flexible business model. As global legislation and customer privacy demand increases, 3radical and CVM People will be at the forefront of the ever-shifting data strategy evolution, helping B2B and B2C organizations exceed their customers’ digital interaction expectations.”

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