SalesTech Star Recognized as a Leader in iPaaS by Nucleus Research for Third Consecutive Year

Ranked as a Top Vendor for Market Leading Ease-of-use and Functionality, Commended for Its “Enterprise-grade Capabilities to Enable Automation and Integration at Scale”, the leader in low-code automation and integration, powering over 69,000 companies globally, announced the company was named a Leader in Nucleus Research’s 2022 Integration Platform as a Service (iPaaS) Technology Value Matrix, one of the most robust industry assessments of the true value a solution delivers. This is the third consecutive year has been recognized in the Leader category of the iPaaS Technology Value Matrix. The Tray Platform, which combines a modern and powerful low-code experience that empowers business users, technologists, and developers to rapidly build and collaborate around any integration or automation and enterprise-grade governance, management, and elasticity was recognized as a leader for driving business value and success for modern integration and automation in the enterprise. Nucleus Research closely evaluated a number of top vendors based on their products’ ease-of-use and functionality using its unique ROI methodology.

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Rapid automation and integration is delivering transformative business value and stands as a priority for fast-growing companies, enterprises, ISVs, and systems integrators alike, but to drive continued success, enterprises must provide a user-friendly experience for citizen developers, technologists, and IT. The Nucleus Research iPaaS Technology Value Matrix recognized the Tray Platform, which “features a unified web-based no- and low-code integration and automation builder that promotes ease of use for non technical users while offering advanced developer tools to support complex integration use cases at scale.” The report also highlights how Tray Embedded “enables ISVs and Service organizations to build and deliver in-product or bespoke customer integrations faster and with less effort than hand-coding.”

“Nucleus Research closely evaluates vendors on the business value they deliver on the two axes that has been focused on from day one—ease-of-use and functionality. These features have been key enablers for organizations such as MixPanel, HackerOne, Udemy, and the thousands of other customers that have leveraged the Tray Platform to achieve transformative business value by strategically deploying automation quickly and at scale,” said Rich Waldron, CEO and co-founder, “We’re proud to be recognized as a Leader in iPaaS for the third year running, and since the inception of this report. Our placement further reinforces’s position as an established leader in the iPaaS space.”

The report highlights’s continued market momentum as the company continues to innovate in the areas of greater usability and better functionality. Identified as one of the top three in usability out of 16 vendors evaluated, the report calls out’s sustained push towards enterprise-grade functionality with the continued delivery of new and extended capabilities including the following innovations:

  • The launch of Event Streaming on the Tray Platform, featuring the addition of Publish/Subscribe (Pub/Sub) connectors, as well as new connectors for message queues services and event streams to provide powerful real-time processing.
  • Redesigned workflow building experience intended to enable line-of-business users to quickly and easily create new, enterprise-grade integrations and automations.

“ continues to expand with fast-growing companies, enterprises, and software and services organizations. With the Tray Platform, customers gain a modern API-first integration and automation solution,” stated Alexander Wurm, senior analyst at Nucleus Research. “The Tray Platform features various no- and low-code tools to promote ease-of-use for non-technical users while offering advanced developer tools to support complex integration use cases at scale.”

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With the Tray Platform, customers have access to a solution that can help them deliver powerful integration and automation at 10X velocity and build collaboratively with a range of functionality for business users, technologists, and developers. The platform’s governance and management capabilities enable integration and automation at scale. Additionally, Tray Embedded enables software and services companies to deliver customer integrations with unparalleled speed and efficiency. empowers leaders including Mixpanel, Vox Media, Adroll, HackerOne, and SnowCommerce to turn integration and automation in to transformational business value:

  • Mixpanel boosted its sales order review processes by 25% with automation.
  • Vox Media experienced 20X quicker customer project creation with automation.
  • Adroll added and updated 10X more attributes per customer with automation.
  • HackerOne accelerated delivery 4X with low-code power.
  • SnowCommerce is saving 24 weeks/year in manual reporting work with automation

Founded in 2000, as a global provider of investigative, case-based technology research, and advisory services, Nucleus Research’s ROI-focused research approach provides unique insight into the actual results technology solutions deliver, allowing organizations to cut through the marketing hype to understand the real operational value and select the best technology solution for their environment. Today, Nucleus Research is the only technology research firm registered with the National Association of State Boards of Accountancy to clearly assess the business value of technology.

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