Salesforce Veteran Brian Weinberger Joins Cube, Next-Generation Real-Time FP&A Platform
Former Salesforce Executive Brian Weinberger to join Cube Software, a leading FP&A SaaS platform, as SVP of Sales. Financial Planning & Analysis (FP&A) is the mission-critical process by which companies analyze their performance and outline their financial future. FP&A helps businesses make judicious resource allocations in service of faster strategic decisions.
That said, more than 80% of businesses use disconnected spreadsheets for strategic FP&A work (forward-looking planning, analysis, and reporting). Analysts spend 75% of their time on manual tasks like finding and consolidating data, leaving only 25% for strategic work.
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That makes it hard for FP&A teams to achieve their goals.
Cube helps FP&A professionals reclaim their time so they can focus on strategy. Weinberger says Cube “unlocks everything that was challenging about scaling a spreadsheet, such as fetching the appropriate data and guaranteeing security and governance, at the fast speed everyone expects.”
As a Salesforce, Segment, and Yext veteran, Weinberger brings 26 years of SaaS sales experience to Cube. He wants to triple Cube’s sales team in the next 6 months. “My goal is for Cube to become a destination brand for software sales professionals,” he says.
“Brian is no stranger to industry innovators,” says Cube CEO & Co-Founder Christina Ross. “I couldn’t be more excited to welcome him to the team to guide Cube through its next phase of growth.”
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Ross hopes to revolutionize how top finance companies perform FP&A: “I built Cube because I believe in the power and the future of strategic FP&A,” she says. “When done right, FP&A is the ultimate business storyteller and soothsayer: telling the story of the past and helping to write the story for the future.”
Cube’s Series A backers include Mayfield, with participation from Bonfire Ventures and Operator Collective. Cube’s investors also include current and former executives from Anaplan, Planful (née Host Analytics), Carta, and Rent the Runway.
