SalesTech Star

Dresner Advisory Services Publishes 2021 Sales Performance Management Market Study

Dresner Advisory Services published the 2021 Sales Performance Management Market Study, part of its Wisdom of Crowds series of research. Sales performance management (SPM) enables the sales organization to develop plans and manage and analyze performance for staffing, revenue, and territories, among other areas. SPM includes sales planning and sales analytics.

Read More: MetricStream Recognized As A Leader In The 2021 Gartner® Magic Quadrant™ For IT Risk Management…

The 4th annual report examines end user perceptions and trends around sales performance management use, adoption, budgets, and overall success, analyzed by organization size, geography, and other attributes. The report scores the importance of the main areas of SPM including features, integrations, and technologies, as reported by end user respondents.

Read More:  SalesTechStar Interview With Peter Leddy, Vice President, Global Partner Organization At Qlik

“Functional SPM adoption is highest in finance followed by marketing, operations, and customer support, indicating organizational alignment around sales and an emphasis on leveraging SPM in conjunction with other resources and data dedicated to planning, quality, support, and other purposes,” said Howard Dresner, founder and chief research officer at Dresner Advisory.

About 56 percent of all respondents say SPM is “critical” or “very important,” and adoption of SPM correlates with success with BI. Respondents are interested in a wide portfolio of SPM planning features, led by forecasting, segmenting, scoring, and predefined KPIs.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.