SalesTech Star

A Quick Overview of the Fastest Growing Salestech Categories

“Automate where you can, go manual where you must.”

With this thought, let’s talk about what were the most popular sales tools used in 2021.

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A few top sales tools that made a mark in 2021:

Conversational Intelligence

  •, acquired by ZoomInfo, is known for its exceptional conversational capabilities. The tool is the most loved and rated platform of the year 2021according to G2 Crowd. The product is cited as a strong performer The Forrester Wave™: Conversation Intelligence, Q4 2021 report for its matchless features like offering differentiated video experience and advanced post call CI capabilities, and it has received the highest score in other eight criteria.

  • Gong

A pioneer in revenue intelligence, Gartner has recognized Gong as one of the most successful sales intelligence platforms in 2021. The company leverages artificial intelligence to transform revenue and customer-facing teams.

The company has grown rapidly since its inception and it further continues to see more demand. The platform increases customer interactions, prevents misunderstanding or uninformed decisions, and deadend extra manual work.

Sales Engagement

  • Salesloft

Salesloft is a leading sales platform in creating a modern revenue workspace. The platform crossed its $100 million in its annual recurring revenue and made it to the list of the most growing sales platforms in 2021.

It is an all-in-one platform to power your entire revenue team.

  • InsideSales

InsideSales: An intelligent sales engagement platform that made it to the list top 50 sales platforms in 2021. It is awarded as a leader in Sales engagement by G2. With an easy user interface, InsideSales offers many other industry-leading features to ensure that you are successful in your customer outreach.

  • Groove

Recommended by 94% of its clients in 2021, it is a top category sales tool; some of its highest-rated features are email tracking/automation, lead prioritization, CRM integration – all of this in an easy to set-up environment.


  • HubSpot Sales Hub

This is a platform that receives consistent ranking on G2 and other top software review sites. The most notable features of the tool are professional-looking email templates, easy documentation, tracking and analytics, call tracking and recording, and better contact management to keep the sales contact organized.

  • Salesforce

With a 19.8% share in the CRM market, Salesforce is no doubt one of the highest-rated and fastest-growing sales platforms out there. The company generated revenue of around $6.863B for the quarter ending October 2021.

Some of the popular features responsible for the platform’s growth are its customer cloud, collaborative forecasts, marketing cloud, organized workflows and so on.

  • Pipedrive

Another top-rated CRM tool of 2021 is Pipedrive. The tool is proudly designed by salespeople for salespeople. Pipedrive, the sales-first CRM and intelligent revenue platform is recognized as an Impact Star in Deloitte CE Fast 50 of 2021. It also bagged the reward of Best Mac CRM software by Capterra.

The prominent features of the tools are sales automation, managing leads, insights and reports, and communication.

Sales Gamification Software

  • Ambition

The software’s sales management tool offers robust scorecard & KPI tracking, actionable coaching software along with effective gamification. Ambition is known as one of the top sales gamification software and it is recognized in the previous years for similar capabilities.

According to G2, it is one of the most implementable products in the sales market and an enterprise leader to have substantial satisfaction and market presence scores.

Sales Automation

  • Sales Cloud

It is an all-in-one sales tool by Salesforce combining all the sales capabilities you will find in other sales tools. The prominent features will help your organization grow faster irrespective of the size of your business. The tool has been rated consistently by G2 as one of the top most in the entire sales tech stack.

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