SparkPost And Abusix Expand Partnership To Strengthen Email Deliverability
Abusix to Adopt SparkPost’s Reputable Sender Accreditation List to Maximize Inbox Placement for Commercial Emails
SparkPost, the world’s largest email sending and deliverability platform delivering nearly 40% of the world’s email, today announced the expansion of its partnership with Abusix, the leading network security provider focused on email threat protection and network security, to include the use of SparkPost’s Reputable Sender List as an additional means of determining sender reputation, offering senders additional support in email deliverability and inbox placement for commercial email. With a 40% year-over-year commercial email increase between 2019 and 2020, email marketers are facing mounting challenges to ensure messages are delivered to the inbox. Using SparkPost’s email delivery mechanisms, coupled with Abusix’s email threat protection solution Abusix Mail Intelligence, enterprises can send with greater confidence and improve email marketing campaign performance.
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Abusix protects the world’s premier providers from network abuse both large and small and is known specifically for its strengths in reliable email intelligence and abuse management. The company is trusted by hundreds of brands globally, including Vodafone, a leading technology communications company in Europe and Africa; KPN, a Dutch landline and mobile telecommunications company; and Swisscom, the leading provider of communication, IT and entertainment in Switzerland.
“We work tirelessly to prevent spam, malware and other threats from our customers’ mailboxes and networks.” said Steve Freegard, Senior Product Owner at Abusix. “Expanding our work with SparkPost ensures that we avoid any potential false positives from their vetted Reputable Senders.”
SparkPost’s Reputable Sender Accreditation ensures intended email messages have the best chance at being delivered to the inbox and that email recipients can trust the information received is vetted and reputable. The accreditation is consistently the most effective and cost-efficient program in the industry to help legitimate, best-practice senders achieve maximum inbox placement. It dives deep into infrastructure, policy/practices, domain and IP performance to meet SparkPost’s high deliverability standards.
“Growing our combined capabilities instills higher confidence in overall messaging, for both the sender and the recipient,” said Chris Adams, Vice President of Product at SparkPost. “By leveraging our expertise in best sending practices and combining it with Abusix’s trusted network security solutions, we are improving the overall email experience for both senders and recipients.”