OPTIZMO Technologies, the industry leader in email compliance and suppression list management has announced the release of its new Email Opt-Out Infographic, with updated data for 2019.
The company delivered the email marketing industry’s first in-depth look at global opt-out behavior in 2018, with the release of its first three infographics on the subject. Those first three content releases focused on WHERE opt-outs come from, WHEN they occur, and WHAT technology is used to generate the requests.
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OPTIZMO is uniquely qualified to create these infographics and data analysis, due to its position as the industry leader in delivering solutions around the collection, processing, storage, and distribution of email suppression files. The company processes hundreds of millions of email opt-out requests every year, providing it with insights into these requests at a macro level.
Based on the strong reception that was generated by the initial infographics, the company has produced a follow-up in the form of this new infographic, focused on sample data collected during a period in 2019. The updated infographic combines many of the data points from the previous three releases, to create a high-level look at email unsubscribe activity across geography, time, and some of the technical specifications behind the requests.
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“We were thrilled with the feedback we received from our previous email opt-out infographics from clients, partners, and others in the industry,” said Khris Thayer, CEO of OPTIZMO. “Putting together and analyzing an updated data set for 2019 provided some great insights on how opt-out activity changed from one year to the next. We look forward to continuing this series in 2020 to begin identifying possible trends that can inform companies using email as one of their marketing channels.”
Since its founding in 2009, OPTIZMO has delivered industry-leading compliance solutions for companies involved in email and SMS marketing. The company supports clients around the world, in their compliance initiatives working with various sets of rules and regulations impacting their marketing programs. OPTIZMO is also a recognized thought-leader in the industry, regularly publishing authoritative content and speaking at various industry events.
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