SalesTech Star

Emma Announces Integrations for Blackbaud CRM, Raiser’s Edge and Raiser’s Edge NXT, powered by Omatic Cloud

Emma, a provider of best-in-class email marketing software and services, and a CM Group brand, today announced a partnership with Omatic Software and Blackbaud that has produced three business-critical integrations across Blackbaud CRM, Raiser’s Edge and Raiser’s Edge NXT.

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“Integrations Empower Nonprofits and Social Good Organizations to Seamlessly Combine Email Marketing with CRM and Ensure Flexible and Clean Data Matching.”

By combining Emma with the power of Blackbaud CRM, Raiser’s Edge or Raiser’s Edge NXT, social good organizations have unlimited access to industry-leading tools that automatically keep contact information up-to-date, and can also create more personalized and streamlined email workflows for increased audience engagement.

The connected platforms support the following actions in near-real time:

  • Newly created constituents in the CRM will be added to Emma automatically
  • Updated information in the CRM will update contact records within Emma automatically
  • Email campaigns sent from Emma will instantly reflect on constituent records in the CRM
  • Opt-outs in Emma will automatically reflect in the CRM

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The Blackbaud CRM integration with Emma, powered by Omatic Cloud, allows customers to seamlessly combine email marketing and CRM data to eliminate the ‘blind spots’ caused by disconnected systems. Customers can target emails in Emma based on CRM data, build a single source of truth for contact data, and then seamlessly import Emma contacts and activity into Blackbaud CRM. With Omatic’s flexible and clean data matching, which allows manual or rules-based matching and cleanup, customers can be confident that there is always quality data flowing between platforms.

The Raiser’s Edge and Raiser’s Edge NXT integrations offer flexible and clean data matching, enabling customers to gain a comprehensive view of their supporters all in one place. Using complete data will build stronger relationships with supporters through more targeted segments and timely communications.

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