Email Hippo has launched a software product, ‘ASSESS’ that helps prevent online fraud. It is the next generation of the company’s award-winning email verification software.

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The product is designed to save businesses time and resources, by preventing fraud online at the first point of contact.

Rowland O’Connor, Founder and CEO of Email Hippo, said: “Right now companies like ours that focus on preventing fraud have a responsibility to gear up and deliver services that will help businesses connect confidently online with real customers.

“I read recently that the business cost of fraud in 2019 was over $5 trillion USD* and that businesses should anticipate being hit by fraud for annual expenditure losses of between 3% – 6%. Luckily we’re in a position to be able to help reduce that figure.

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“The fraud that hits the headlines tends to be big scams and data breaches. I think that the damaging, creeping fraud that erodes business growth is the most dangerous fraud of all. It takes place every day, against every business. Whatever shape the fraud takes, the bottom line is that it costs businesses time and money. And right now, more than ever, we need our economies growing.

“That’s why we’ve developed ASSESS. It’s a ‘pre-fraud’ solution that will help prevent fraud and it will play a part in helping businesses grow online.”

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