DigDev Direct looks into three solutions for Brands who have Paused Social Spend.
In the aftermath of January’s disruption at the Capitol in Washington D.C., several brands are pausing their planned social media ads.
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The marketing experts at DigDev Direct know halting social spend can be catastrophic for a brand. They suggest three alternate promotion avenues:
- Permission-based email marketing: Companies don’t spam uninterested consumers with notes. Instead, they ask before they hit the “send” button.
- SEO: Helpful content that answers a user’s question allows companies to vault to the top of results on sites like Google.
- B2B data. Research prospects before the first connection. Insights help companies to craft content that seems tailor-made for the prospects that receive it.
“We know plenty of companies think spending on social media is dangerous right now,” says a DigDev Direct Thomas Manfredi. “We understand the hesitation. But we hope to encourage people to stay involved with their prospects. Dropping campaigns mid-stream can be catastrophic for a brand. With these three alt strategies, we think many companies can see success even without social media in the mix.”
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DigDev Direct’s model allows customers to mix and match the products that suit them. A customer might use B2B data to identify a prospect, and that same database might allow for targeted, permission-based email marketing. That same customer might use SEO services to ensure that prospects see their messages repeated on search engines.
“Combinations like this can be incredibly powerful,” the company Thomas Manfredi says. “And we’re encouraging all of our clients to take advantage. We’re living in disrupted times, but with a comprehensive plan, anyone can succeed. We’d love to help companies get started.”
