SalesTech Star Named a Challenger in 2021 Gartner® Magic Quadrant™ for Enterprise iPaaS Recognized in Gartner Peer Insights with a 93% Willingness to Recommend, the leader in low-code general workflow automation, today announced it has been named a Challenger by 2021 Gartner® in the Magic Quadrant for Enterprise Integration Platform as a Service (iPaaS),1 marking’s second consecutive year of inclusion in the report. In 2021, the company served more than 47,000 customers and grew 8x faster than the overall worldwide enterprise iPaaS market.2 was also recognized as one of a small group of vendors on this year’s Gartner Peer Insights “Voice of the Customer” Enterprise iPaaS report3 with a High Overall Rating, while 93% of customers now recommend on the Gartner Peer Insights site.

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In the 2021 Gartner Magic Quadrant for Enterprise iPaaS report, Gartner notes that “EiPaaS is one of the essential tools that organizations are using to deliver hyperautomation, especially for business technologists who are not in IT.”1

“We’ve seen an incredible uptick in demand for’s solutions as the world continues to move toward the democratization of software – putting formerly-complex technologies into the hands of line-of-business users,” said Rich Waldron, co-founder and CEO of “We believe our position as a Challenger in the Gartner Magic Quadrant is further validation of our go-to-market strategy for the Tray Platform and Tray Embedded. We’re also excited to see that our emphasis on low-code ease of use, flexibility, and customer experience is delivering powerful results for our customers.”’s solutions are purpose-built for modern integration demands, allowing line-of-business, IT, and services teams to easily create custom integrations and automated workflows through a low-code interface. Powered by a modern serverless architecture that meets the demands of today’s unpredictable and fast-growing workloads, provides powerful end-to-end integration capabilities.

As Demand for iPaaS Skyrockets, Achieves Faster-than-market-average Adoption

“Organizations are also adopting EiPaaS to accelerate digital transformation, respond to drastic business changes, contain costs, and increase flexibility,” the report states.1

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The iPaaS market is one of the software industry’s fastest-growing markets today, experiencing 4x faster growth than the overall global software market, according to Gartner.4 Gartner estimates the enterprise iPaaS market in 2020 reached more than $3.5 billion4. Across this high-growth segment, is one of the fastest-growing vendors, with 310% growth in 2020 over 2019 – 8x faster than the overall market worldwide iPaaS market growth rate of 38.7%2. In the same report, out of the top 20 largest market share iPaaS providers in North America, grew market share by the highest margin (169%) – more than 3x higher than the next top 20 vendor2.

“The iPaaS market continues to grow as organizations seek out solutions to integrate their growing technology stacks and increase the efficiency of their mission-critical software applications,” Waldron continued. “However, unlike traditional iPaaS solutions, which can be expensive, complex, and code-intensive,’s low-code platform makes it simple to build integrations using any API and connect enterprise applications at scale without incremental costs.” Believes Gartner Peer Insights’ Recognition Demonstrates Company’s Laser Focus on Customer Experience was recognized in this year’s Gartner Peer Insights “Voice of the Customer” Enterprise Integration Platform as a Service report,3 which assessed product reviews from companies with over $50 million in revenue. The company achieved a High Overall Rating, and was rated one of the top three vendors in Service and Support. While on the Gartner Peer Insights website, 93% of those that reviewed expressed their Willingness to Recommend.

Further, the Gartner Peer Insights website reviews provide strong scores for the Tray Platform and Tray Embedded across the board, including: a 4.6/5 rating for Evaluation and Contracting, a 4.6/5 rating for Product Capabilities, a 4.7/5 rating for Integration and Deployment, and an impressive 4.8/5 rating for Service and Support as of October 1, 2021.

Gartner, Magic Quadrant for Enterprise Integration Platform as a Service, By Eric Thoo, Keith Guttridge, Bindi Bhullar, Shameen Pillai, Abhishek Singh, 29 September 2021
Gartner Market Share: All Software Markets, Worldwide, 2020, Neha Gupta, Supradip Baul, Shailendra Upadhyay, et al., 14 April 2021
Gartner, Peer Insights ‘Voice of the Customer’: Enterprise Integration Platform as a Service, 1 April 2021
4 Market Share Analysis: Integration Platform as a Service, 2020, Bindi Bhullar, Fabrizio Biscotti, Satyam, Massimo Pezzini, Keith Guttridge, Shameen Pillai, Eric Thoo, Abhishek Singh, 24 June 2021 Calculation of Market share performed by based on Gartner reports.

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