SalesTech Star

Acquia Digital Commerce Unifies Data, Content, Commerce, and Digital Merchandising

Acquia joins with commercetools and Lucidworks to create industry’s only best-of-breed, open, composable commerce solution

Acquia announced Acquia Digital Commerce, a solution that enables marketers to unify data, content, commerce, and digital merchandising into a single data layer to deliver a seamless omnichannel experience across the customer lifecycle. Using Acquia Digital Commerce with Acquia Open Digital Experience Platform (DXP), marketers can drive real-time, personalized, shoppable experiences at every customer touchpoint. Together with partners commercetools and Lucidworks, Acquia has built a best-of-breed, open, composable commerce solution, giving marketers the flexibility they need to create digital experiences across the entire customer journey.

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Introducing @ Digital Commerce. Announced today at #NRF2021, this solution lets marketers unify data, content, commerce, and digital merchandising into a single data layer to deliver a seamless omnichannel experience across the customer lifecycle.

According to McKinsey, over 75% of U.S. consumers have changed shopping behavior and switched to new brands during the COVID-19 pandemic. Many have shifted to digital channels permanently. Using Acquia CDP’s customer data profiles and advanced segmentation, retailers can gain a deeper understanding of new and existing customers – and serve up personalized, shoppable, content-driven commerce experiences with Acquia Digital Commerce. These experiences, combined with intelligent promotions, increase conversions and improve customer lifetime value (LTV).

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“As retailers adjust to a hybrid of in-person and online commerce shopping behaviors, solutions like Acquia Digital Commerce become even more valuable,” said Kevin Cochrane, SVP of product marketing at Acquia. “By understanding customer segments and serving the right content and products at the right time on the right channel, retailers can reach customers with personal experiences that drive revenue.”

Digital Commerce delivers the agility to build digital experiences across every channel, and the flexibility to support multi-tenant architectures and composable, multi-site experiences. With a microservices-based architecture, Digital Commerce ensures repeatability and reuse to drive standardization and compliance at scale, and enables continuous refinement and testing to optimize results.

Teams can maximize their commerce investments by integrating this headless, cloud-native shopping platform with Acquia Open DXP. commercetools provides an omnichannel shopping platform and the Lucidworks AI-powered product discovery solution delivers personally relevant products and content to customers.

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