“Reltio Identity 360 Turns the Tables on Perceptions of Difficult-to-Implement Legacy MDM”
Reltio, an award-winning provider of the first cloud-native master data management (MDM) SaaS platform used by companies worldwide to succeed in the digital economy, is offering a new report about developments in MDM from 451 Research, part of S&P Global Market Intelligence.
- 451 Research, part of S&P Global Market Intelligence, published an Impact Report about Reltio Identity 360, Reltio’s free cloud-native service that provides a single source of truth for identity data about customers, contacts, and other persons such as patients, sales representatives, and employees in real-time and at-scale.
- Reltio Identity 360 is a full-featured, free product. This is a first in the master data management segment of the business software market.
Reltio Identity 360 can be used by companies of any size to eliminate the common problem of inconsistent, duplicate, incomplete, and fragmented customer data by consolidating, deduplicating, enriching, and validating customer profiles in a single source of truth. Unified, reliable, real-time data is crucial to success in the digital economy.
Reltio Identity 360 aggregates data about persons from all sources, matches identities, removes duplicates, and merges attributes to provide a single source of truth. A universal identifier is then created for the profile to share across all operational and analytical applications.
Unlike standalone on-premises or hosted address validation, data quality or MDM products, Reltio Identity 360 is 100 percent software as a service running on Reltio Connected Data Platform, the only born-in-the-cloud MDM platform with a 10-year record of proven performance. With Reltio’s SaaS API, customers can quickly deploy Reltio Identity 360, and connect with other applications to retrieve and update data.
Chas Kielt, Program Director, Corporate Communications | Customer and Content Marketing: “Legacy MDM product evaluation and implementation takes more than a year, on average. Reltio rendered that model obsolete with a cloud-native MDM SaaS platform that is ready on day one. Now we are breaking the barriers again and delivering business value not in months or weeks, but within hours of submitting a request. Customers can deploy Reltio Identity 360 immediately without configuration and get clean customer profiles in a secure production environment.
“By putting elements of Reltio’s industry-leading MDM platform in the hands of Chief Data Officers, Chief Information Officers, Enterprise Architects and other data professionals free of charge, we envision providing them with a better way to enable business initiatives. We’ve seen how MDM benefits our enterprise customers; we can’t wait to see how data innovators at companies of every size leverage from Reltio Identity 360.”