Equalum Channel Growth Accelerates as Continuous Data Integration Anchors Modern IT
Global Shift to the Cloud Increases Demand for Operationally Efficient, Performant Data Integration Across Dynamic IT Environments
Equalum, a best-in-class provider of data integration and ingestion solutions, today highlighted channel partner growth. This comes as market shifts in cloud adoption have increased the demand for reliable and performant data integration under one unified platform with zero coding, driven by global spending on cloud services — expected to reach $482 billion in 2022. Equalum partners, including Primenet and Skylytics, validated the company’s Continuous Data Integration platform as end users increased their calls for a more comprehensive and performant solution.
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“Almost all the other players in the data integration space sell their solutions direct to end users. We see more benefit in focusing on product development, and letting our channel partners sell the platform and the continuing services customers will need to support it. That is the key to growth.”
Digital transformation, enabled by data-driven applications and a greater reliance on hyper-cloud platforms has made continuous data integration a requirement in the modern IT environment — where clean, relevant data powers enterprise success. Equalum’s Continuous Data Integration Platform is the first and only solution to natively support all data integration use cases and managed under a single, unified platform with zero coding for more agile and efficient operations.
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Channel providers, including VARs, resellers and managed service providers (MSPs) are more often being called upon to support digital transformation initiatives, where the process of using digital technologies to create new or modify existing business processes, culture, and customer experiences is the mission at hand. As Equalum’s focus is empowering digital transformation, forward thinking leaders in the channel have teamed with the company to deliver on this promise with a performant and efficient SaaS or software delivery offering.
“We understand that in order to scale, being a channel driven business is critical,” says Equalum CEO, Guy Eilon. “Almost all the other players in the data integration space sell their solutions direct to end users. We see more benefit in focusing on product development, and letting our channel partners sell the platform and the continuing services customers will need to support it. That is the key to growth.”
