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Domo Rated As An Exemplary Vendor In Ventana Research’s 2021 Analytics And Data Value Index

Domo  today announced it has been rated as an Exemplary vendor in Ventana Research’s 2021 Analytics and Data Value Index.

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“The focus has always been at the core of what we do at Domo: provide technology that helps customers drive more value from data and move their organizations forward.”

The Value Index for Analytics and Data is based on a comprehensive examination of 18 vendors’ products in seven evaluation categories, five that evaluate the products’ experience and the ability to support the breadth and depth of business and technology needs for analytics and data and two that address customer experience and the supporting vendor validation and total cost of ownership/return on investment. Customer experience categories include usability, manageability, reliability, capability and adaptability. As an Exemplary vendor, Domo performed among the best in meeting the overall Product and Customer Experience requirements.

“The value of analytics and data technology is an essential priority and the evaluation criteria and methods used are less than effective in most organizations,” said Mark Smith, CEO and Chief Research Officer at Ventana Research. “Our Value Index examines how vendors’ products will actually work and it also examines the product and customer experience compared to other approaches that look at the vendors’ efforts in market vision and business execution which has no bearing on the relevance of the vendor for their organization.”

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“It is refreshing to see a report go beyond the traditional feature lists and center on the business value of technology,” said Josh James, Founder and CEO of Domo. “The focus has always been at the core of what we do at Domo: provide technology that helps customers drive more value from data and move their organizations forward.”

In November 2020, Domo also announced it received a Ventana Digital Leadership Award in Analytics with its customer Unilever for the application of analytics in Unilever’s nationwide philanthropic initiative, United for America, during the coronavirus pandemic. Domo’s modern BI platform helps companies build a modern data-driven business by increasing the use and value of data both inside and outside organizations.

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