New Study: Only 11% of Brands Can Effectively Use Customer Data
Independent Study Highlights the Challenges of Bringing Together Different Data Types to Create a Unified Customer Profile Despite all the hype around CDPs, a new study conducted by Forrester Consulting and commissioned by Oracle found that brands are struggling to create a unified view of customers. The November 2019Â study, “Getting Customer Data Management Right,” which … Continue reading New Study: Only 11% of Brands Can Effectively Use Customer Data
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