SalesTech Star

New Agreement Between CloudBlue and Wanget Inc. Marks a Milestone for Subscription Economy Adoption in Japan

The new three-year agreement will allow Wanget Inc. to expand its subscription-based digital content studio ‘Video Plant’ to reach new Japanese and international audiences via CloudBlue’s SaaS Infrastructure, Marketplace, and Professional Services Automation tools.

CloudBlue, one of the world’s largest cloud marketplaces for the channel, announces the signing of a three-year agreement with Wanget Inc., which took place in Miami at Cloud Summit ‘22, an industry leading global conference for Cloud and IT professionals.

“Adoption of B2B subscription models has been slower in Japan, unlike the quick uptake in many Western countries. Now, the tide seems to be turning as users in Japan are recognizing the many business benefits, including increased customer loyalty, more accurate forecasting, and better customer insights.”

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The new agreement will allow Wanget to utilize CloudBlue’s powerful SaaS platform to grow its digital content distribution service Video Plant and capture more of the subscription economy by selling recurring SKUs to end customers in the Japanese market. In addition, CloudBlue will help handle backend billing, subscription management, multi-country management, marketplace, and fulfillment requirements. As a result, Wanget is expected to be able to transform its entire digital supply chain end-to-end and expand their video production platform into international markets like the United States.

“We are excited to team with an innovative brand like Wanget to help them scale their subscription-based video advertisement services in Japan and internationally. Japan is a key market for CloudBlue, and Wanget will play a key role in growing our ISV ecosystem in the country,” said YiLun Miao, managing director, Asia Pacific and Japan at CloudBlue. “Adoption of B2B subscription models has been slower in Japan, unlike the quick uptake in many Western countries. Now, the tide seems to be turning as users in Japan are recognizing the many business benefits, including increased customer loyalty, more accurate forecasting, and better customer insights.”

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“Our mission is to provide the infrastructure that can produce, distribute, and manage the digital content that is needed as the world shifts digitally. As we endeavor to create a sustainable chain of success that empowers creators and stakeholders while brightening the world we live in, we are excited to see what the future will hold in this truly global relationship,” said Masaya Yoshizawa, founder and CEO of Wanget, Inc.

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