SalesTech Star

Aurora Mobile’s Overseas Messaging Cloud Solution Helps BYD Expand Overseas

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Aurora Mobile Limited (“Aurora Mobile” or the “Company”), a leading provider of customer engagement and marketing technology services in China, announced that it has signed a strategic agreement with BYD Company Limited (002594.SZ) (“BYD”) to help the automobile manufacturer expand its new energy vehicle business in Europe using its overseas messaging cloud solution (the “Solution”).

BYD has established a foothold in the new energy vehicle market in Europe, and so far has delivered more than 1,000 pure-electric BYD Tang SUVs in Norway. Leveraging the Solution, Aurora Mobile will help BYD effectively carry out user reach in overseas markets and improve the messaging experience of users. The partnership with BYD demonstrates the industry-wide acclaim and trust that Aurora Mobile commands for its robust technical capabilities and services.

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Chinese enterprises face various security compliance requirements when expanding overseas, such as the General Data Protection Regulation (GDPR) in Europe. To ensure overseas businesses are in compliance with the laws and regulations of different countries and regions, the Solution supports private cloud deployment and provides multiple review mechanisms such as sensitive words detection, message/template review, and administrative rights setting to reduce customers’ compliance risks.

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Additionally, the Solution offers international services with multi-node access to global servers, overseas networks, and international sending IPs, ensuring customers enjoy high availability of service, exclusive IP resources, and high-quality messaging.

Going forward, Aurora Mobile will continue to optimize products and technologies to help BYD expand overseas with high-efficiency user reach and intelligent marketing capabilities.

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