Taboola Expands Landing Page Optimization Offerings in Partnership with Landingi and Instapage

By STS News Desk On Mar 22, 2019

Taboola, the leading discovery platform, announced partnerships with landing page builder Landingi and post-click optimization leader Instapage. Marketing partners of Taboola will now have access to both platforms to analyze landing pages, optimize campaigns and drive better acquisition goals.

Landingi will provide Taboola’s brand marketer clients with templates to design and optimize their landing pages to convert website visitors into paying customers. Marketers will be able to A/B test landing pages and manage leads to increase ROI.

Additionally, Instapage will offer Taboola’s brand marketer clients a complete post-click optimization platform that maximizes conversions. It includes a powerful builder with the industry’s first and only AMP functionality; scalable creation and management with InstablocksTM; real-time collaboration, optimization with heatmaps and A/B testing; and enterprise level security, support and services.

“Partnerships with companies like Taboola extend our reach to thousands of campaigns, significantly accelerating the landing page building process,” said Błażej Abel, CEO and Founder at Landingi. “We look forward to working with Taboola and to providing their marketer clients 210+ landing page templates along with some professional insight into optimizing their landing pages for maximum efficiency.”

“By creating message-matched post-click experiences for every ad, Taboola clients can increase conversions and engagement,” said Tyson Quick, CEO and Founder at Instapage. “We’re excited to team with Taboola to make digital advertising more effective and profitable.”

The partnerships are an extension of Taboola’s Self Service platform, which grew to $100M run rate in its first year. Taboola’s self service platform offers cost-efficient and scalable solutions to marketers allowing them to reach 1.4B users globally outside of search and social, placing relevant recommendations on some of the most premium and innovative publishers in the world, and carrying high editorial value and brand safety.

“Partnering with innovative companies like Landingi and Instapage will help marketers engage further with their audiences during the ‘moments of next’ in which they’re interested in discovering new and relevant content,” said Adam Singolda, CEO and founder of Taboola. “Every brand has a story that needs to be discovered, and we appreciate the opportunity to expand our optimization and conversion solutions for our advertising clients.”