Bankex Group, a messenger-first neobank platform powering a fintech thin client MainWallet, and 1World, the premier provider of engagement & interactive content generation tools for publishers, powered by programmatic advertising , have entered into a strategic partnership to standardize messenger content sales of publishers represented on 1World platform via Bankex’ MainWallet.
Messenger platforms represent the fastest growing medium for online news consumption. Telegram, WeChat, WhatsApp and Facebook Messenger have over 4.5 billion people as their active audience. Publishing in messenger “channels” is on the rise, with publishers ranging from New York Times to Digital Asset Live turning to messengers as content distribution networks of choice.
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Bankex’s MainWallet facilitates transactions in messengers where a publisher can sell articles, subscriptions and additional services to end users with zero integration. For example, in Telegram, a publisher can use MainWallet to “airdrop” trial subscriptions to Telegram users. Upon accepting the airdrop, end users’ MainWallets are automatically activated, and users can seamlessly use them to pay for content with digitized or loyalty currencies.
“With 1World as a partner, we can combine 1World’s bleeding edge mediatech CMS solution with Bankex’s most disruptive fintech technology since credit card introduction,” said Igor Khmel, Bankex Group founder and CEO. “We are looking forward to help hundreds of publishers launch their paywall-enabled messenger-based content feeds.”
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1World offers programmatic-powered content and engagement solutions to many publishers in North America and globally, with a total reach over 1 billion people. With Bankex on board, the firm plans to roll out an all-in-one program for publishers to launch their mobile commerce-enabled content channels in popular messengers.
“We are excited to offer this new product to our existing and new customers with Bankex’s help,” said Alex Fedosseev, 1World CEO and founder. “Messenger publishing is poised to add millions of readers to established media platforms, and MainWallet platform will help us both monetize publishers’ content with this audience, as well as launch new 1World custom products that publishers would be able to offer to their advertisers.”
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