Tiled Inc., a content experience platform for enterprise sales and marketing teams, announced that it has completed the initial closing of its series seed preferred stock financing. The financing, which was led by Kickstart Seed Fund, brings the total amount invested in Tiled to $1.5 million. Proceeds from the financing are being used to accelerate sales and marketing, which will include hiring experienced enterprise software sales, customer success and marketing personnel.
Tiled is led by Darrell Swain, who also founded Lucid Software, and Ethan Christensen, a former partner at Cooley and VP of legal at ServiceNow. Rounding out the founding team are Matt and Jeremiah Simpson, founding team members of Digital McKinsey, an arm of McKinsey & Company, and James Gentry, who has helped lead Tiled’s development from the outset.
“Sales organizations continue to present content in a way that fails to reflect changing consumer habits and advances that have come about through the internet and mobile revolutions,” explained Darrell Swain, Founder and President of Tiled.
Darrell added, “Even in today’s age of interactive websites and custom mobile apps, sales content is typically presented in a static, linear style developed decades ago. Although companies are becoming very sophisticated about how they distribute their content, from the end-user’s point of view they are still just receiving a slide deck.”
In contrast, Tiled enables enterprises like Adobe, McKinsey & Company and Vivint Solar to quickly build and deploy rich, interactive content experiences that provide the same experience as custom websites or apps, all without developers. Detailed insights are then used to measure engagement in a way that was previously unavailable to sales organizations.
A “craft software company” founded and based in San Diego, Tiled’s early history was focused on building an elegant product that delivered measurable impact for enterprise sales organizations at scale. This focus has led to an impressive list of customers who have invested significant amounts into this new way of building and sharing content for their sales team. These organizations use Tiled for interactive presentations, sales pitches, training, customer education, sales playbooks, benefits communication, digital signage and more.
Leading this round is Kickstart Seed Fund, which has a demonstrated track record of investing and developing early-stage companies that go on to have success.
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“Tiled has everything we love to see in a seed-stage company: a compelling founder surrounded by an excellent team with an elegant product and raving customers,” explains Dalton Wright, a Partner at Kickstart.
Dalton added, “It is no surprise that the round was oversubscribed as investors were impressed by the unusual level of momentum that was already behind Tiled.”
With the seed round, Mr. Wright and Ethan Christensen joined Tiled’s board of directors.
Currently, Tiled, branded a Conversation Software, provides the content experience platform for enterprise sales and marketing teams. Tiled enables non-developers to create rich, interactive content experiences that perform like native apps or fully coded websites. These “MicroApps” are used for sales pitches, training, customer education, internal communication and more. Tiled delivers an unprecedented level of insight into content engagement with Pathway Insights, Completion Events, and the Tiled Engagement Score.
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