RRD Empowers High-Velocity Content and Creative Production by Integrating Complementary Offerings into Singular Platform
The new, seamless platform will better serve clients’ evolving needs for creative storytelling, brand & asset management, document design, and interactive digital resources
R.R. Donnelley & Sons Company (RRD), a leading global provider of marketing and business communications, announced that it has unified its Content and Creative Services (CCS) and Global Outsourcing (GO) capabilities to expand and streamline offerings for clients. By aligning these capabilities, the Company will be able to better address client needs through a single, centralized global resource platform for creative communications, managed services, transaction processing, and intelligent digital solutions.
“Now, more than ever, companies are in need of compelling content creation, coupled with technology-enabled solutions for their creative communications that empower content production at scale”
“Now, more than ever, companies are in need of compelling content creation, coupled with technology-enabled solutions for their creative communications that empower content production at scale,” said Kiran Shankar, President, RRD GO CreativeTM. “We created this new integrated platform in response to an ongoing need articulated by our clients and that we are seeing in the broader market — that is, to provide a seamless high-velocity content services offering, supported by a best-in-class tech stack. We look forward to leveraging our OptiShore by RRDTM platform to help our clients optimize and accelerate their digital transformation.”
The unified GO and CCS suite of offerings delivers value for clients by supplementing and strengthening their in-house agency capabilities and by establishing an end-to-end external creative services support system. The group is focused on innovative delivery of creative services, production design, and digital storytelling and offers around-the-clock support.
Kiran Shankar, previously responsible for the delivery of RRD’s Global Outsourcing offering, will lead the RRD GO Creative team. Shankar has been with RRD for over 20 years and has deep operational expertise across creative production, global operations, and developing innovative new digital solutions. Andrew Lewkowicz, Senior Vice President and Managing Director will lead the North American sales and operations platform, and Kaushik Sarawgi, Senior Vice President and Managing Director, will lead the Asia Pacific sales and operations platform for the newly formed group.