SalesTech Star

MindTickle Streamlines Remote Content Creation and Collaboration for Sales Enablement

Admins and SMEs can crowdsource content for sales readiness and enablement programs within a single platform, driving greater productivity

MindTickle, the leader in Sales Readiness technology, unveiled its Content Authoring Collaboration feature, which allows MindTickle admins to facilitate and streamline collaboration with subject-matter experts (SMEs) to create engaging content for sales enablement and readiness programs. With more teams working remotely, the need for expanded digital collaboration on content is essential for building a culture of rapid sourcing and distribution leveraging both traditional sources of content such as marketing as well as field colleagues. This latest capability addresses the complexities and inefficiencies of content development and curation among multiple collaborators in a distributed environment.

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Content is critical to the success of every enablement program, but sales-ready production isn’t easy. It requires significant collaboration among admins and multiple SMEs, who have historically used varied and disparate applications such as chat and email to discuss, draft, review and finalize content. As SMEs switch between various applications, knowledge silos are created, causing frustration and impacting productivity.

According to the 2018 Sales Enablement Report by CSO Insights, “Content services, as well as training services, have to be created and, in the case of sales content salespeople need along the customer’s path, only 33.8% is generated by marketing. This data point shows why, in addition to the collaboration model, an enablement production process is a fundamental prerequisite to ensure the quality and scalability of sales enablement service. This production process will also be used when you create your cross-functional collaboration model as different roles may get involved at different stages of production for any given enablement service.” The authors also note that “Organizations that effectively produced and managed their enablement services based on a process achieved 10.1% higher win rates.”

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