LinkedIn Unveils 2020 U.S. Top Startups List
Honorees Innovate Through Pandemic, Reflecting the Rise of Virtual Business Across Real Estate, Health Care and E-Learning
LinkedIn, the world’s largest professional network, announced the 2020 LinkedIn Top Startups list, identifying the top 50 emerging and growing startups in the U.S. The Top Startups have pivoted successfully to meet the challenges of the pandemic, the rapidly changing world of work and the evolving needs of consumers, with health care, real estate, digital content and e-learning industries booming on this year’s list.
“This year’s Top Startups list is a reflection of how work is changing, which industries are emerging and growing and where people want to work now”
Topping the U.S. list are home ownership startup and newcomer Better.com (#1), restaurant delivery innovator DoorDash (#2), commission-free trading platform Robinhood (#3), industrial IoT solutions leader Samsara (#4) and data analytics company Databricks (#5).
“This year’s Top Startups list is a reflection of how work is changing, which industries are emerging and growing and where people want to work now,” said Jessi Hempel, senior editor at large at LinkedIn. “The honorees on this year’s list have all faced numerous, unanticipated challenges through COVID-19 and have demonstrated their resilience and continued innovation by not letting the pandemic slow them down. In fact, all of the startups on the list are hiring amid a difficult economy, and are doubling down on their employees by investing in ways to help them stay connected, engaged and healthy as the companies grow.”
Key trends from the Top Startups list include:
- REVOLUTIONIZING TRADITIONAL HEALTH CARE. As the demand for telehealth grew, so did digital pharmacies Capsule (#15) and Alto Pharmacy (#49), which bring medical necessities direct to consumers. Carbon Health (#40) and Curative (#17) both pivoted to tackle pandemic-driven health care needs and advances in COVID-19 testing. Companies are investing in the wellbeing of their employees more than ever, with Sana Benefits (#44) helping small businesses keep their employees healthy and Modern Health (#16) de-stigmatizing mental health at work. All of these companies are new to the list this year.
- GIVING CONSUMERS MORE CONTROL. The top three startups, and many others on the list, are giving consumers greater control over important aspects of their lives — from where they live, to how they invest, to what (and how) they eat. Newcomer to the list Better.com (#1) is making the home buying process easier and more accessible. Thanks to an uptick in home buying and nesting, Bungalow (#45) and Brooklinen (#7) also join the list this year. DoorDash (#2) has not just surged in demand for restaurant delivery, but has flexed during the pandemic to deliver essentials. Dutchie (#12) brings cannabis home and Deliverr (#20) helps online shoppers get their goods fast. Financial services continue to go DIY, with Robinhood (#3) and Brex (#14) both returning to the list.
- ENGAGING IN THE NEW ONLINE LIFE. With people spending more time at home and online, many of this year’s Top Startups reflect the needs of those virtual lives. E-learning continues to grow, aiding in career pivots and employee enrichment, thanks to companies like MasterClass (#32), Guild Education (#31), A Cloud Guru (#28) and Upkey (#24), all new to the list. Consumers are keeping entertained and fit virtually with on-demand content from newcomers Quibi (#19), P.volve (#38) and NTWRK (#29), which merges arts and commerce. Cameo (#27) returns to the list for the second year with its celeb-centric video platform.