Digital Media Solutions(DMS), an innovative global solutions provider of digital performance advertising and a connection point between digital advertising clients and their prospective customers, unveils key promotional strategies to drive ecommerce growth this holiday season. As advertisers finalize their efforts to drive engagement and sales in Q4, DMS offers an insightful collection of thought leadership and best practices articles to guide optimal decision-making for holiday digital advertising strategies across various market segments with the publication of the 2020 Holiday Season: Consumer Mindsets & The Growth Of Ecommerce ebook.
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“We believe the 2020 holiday season promises to be unlike any other, but in order to truly capitalize on this year’s opportunities, ecommerce brands cannot only rely on past strategies – but must adapt for the current market environment and consumer sentiment”
Preparing brands for success this holiday season, DMS curated articles from their library of thought leadership content for the 2020 Holiday Season: Consumer Mindsets & The Growth Of Ecommerce ebook to help digital advertisers optimize their campaigns to align with evolving consumer expectations, behaviors and demands. The DMS ebook covers a variety of actionable tips and strategies, including:
- Consumer behaviors brands can leverage to scale 2020 holiday ecommerce sales
- How to evolve ecommerce advertising strategies to align with consumer demands
- Preparing for the 2020 holiday season amidst COVID-19
- Leveraging shopping trends to drive holiday ecommerce sales
“We believe the 2020 holiday season promises to be unlike any other, but in order to truly capitalize on this year’s opportunities, ecommerce brands cannot only rely on past strategies – but must adapt for the current market environment and consumer sentiment,” said Lily Trevisanut, executive vice president of operations for DMS. “Brands, retailers and ecommerce destinations that adjust and align their digital advertising strategies with the evolving needs and mindsets of consumers will reap rewards.”
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