Contentstack, the leading Content Experience Platform (CXP), announced the launch of the Catalysts partner program as a major boost to its ecosystem of industry-leading technology and service providers to accelerate digital experience innovation. Catalysts advance the use of a microservices-based, API-first, cloud-native SaaS, headless (MACH) architecture, bringing award-winning technology, best practices and a proven methodology for delivering exceptional digital omnichannel engagement.
According to a recent Deloitte CMO survey spending on customer experience increased during COVID-19 and has increased 71% over the last three years. Businesses report increased openness among customers to new digital offerings introduced during the pandemic (85%) and increased value placed on digital experiences (84%) — they also believe that these numbers will stay high and never return to pre-pandemic levels.
Companies that can help businesses transform to meet the new digital imperative, accelerated by COVID-19, are experiencing increased growth opportunities. On the heels of unprecedented company growth, Contentstack is collaborating with top agencies, consultants and technology companies to provide businesses cutting-edge solutions and expert insights to accelerate their transformation to delivering personalized, omnichannel digital experiences.
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The Catalysts program is led by Peter Fogelsanger, who recently joined Contentstack as Global Head of Partnerships. Previously, Fogelsanger was Vice President of Partner Engagement at Thunderhead where he led their North American partner program and launched the company’s strategic partnership with Salesforce. Prior to that, Fogelsanger was a Regional Sales Director at Sitecore, where he was instrumental to the company’s move into the enterprise market through partner engagement and driving major revenue with key brands including AFLAC, Duke Energy, Humana and Stanley Black & Decker.
“As businesses embrace the need for exceptional digital experiences, they are looking for partners that can help them transform their technology architecture to support continuous innovation,” said Fogelsanger. “Using a composable architecture, Catalysts help customers build end-to-end content experiences quickly, securely, and globally. Unlike other partner programs in the industry, the Catalysts program is part of our core sales and marketing strategy, built on providing Catalysts dedicated sales alignment and co-selling, collaborative go-to-market support, world class enablement tools and seamless integration. Contentstack and its Catalysts are building the future for enterprise technology.”
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