SalesTech Star

Outreach and Other Leading Sales Platforms Add Personalized Video Selling Tools, Powered by Vidyard GoVideo

Top Sales Acceleration Platforms Now Deliver Scalable Video Prospecting Capabilities to Help Sales Professionals Book More Meetings and Humanize the Sales Process

Vidyard, the leading video platform for business, announces a new partnership with Outreach, the leading sales engagement platform, to bring personalized video messaging and real-time video engagement data to sales teams around the world. Outreach joins EveryoneSocial,, 366 Degrees, ConnectLeader, and FunnelAmplified as the latest members of Vidyard’s partner Integration Directory to integrate the Vidyard GoVideo video selling app directly into their sales engagement workflows. Through these integrations, sales professionals can easily record, share and track one-to-one videos without ever leaving their sales tool of choice.

Personalized, one-to-one videos are changing the way sales prospecting is done because putting a face to a name creates an instant connection with prospects and customers. By using Vidyard GoVideo, Vidyard’s flagship video messaging app, reps can convey authenticity, trust, and boost response rates by 2-5x. Vidyard GoVideo helps users quickly capture, host, and track personalized video messages, has become instrumental in helping sales professionals dramatically increase pipeline.

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Today, six apps join Vidyard’s flourishing partner Integrations Directory, which now includes more than 40 marketing and sales apps that are charged to bring the power of video to a wide variety of platforms:

  • Outreach: As an Outreach Galaxy partner, reps can use Vidyard GoVideo to create high-impact videos that are embedded in sales emails–right from within the Outreach platform. Send introductions, product demos, and more to make emails engaging at scale, and keep track of who watches to prioritize follow-ups.
  • EveryoneSocial: Sales teams that leverage social media to build pipeline and engage with buyers use EveryoneSocial. From within the EveryoneSocial web and mobile apps reps can quickly select or record a Vidyard GoVideo, share it with prospects and connections, and get detailed analytics on who and what is driving results.
  • Use the Vidyard GoVideo and integration to add maximum personalization to your sales drip campaigns. Create personal intro videos or product demos, add them to an email sequence in, and automate one-to-one email engagement at scale with a personal touch.
  • 366 Degrees: The 366 Degrees engagement platform, combines relationship marketing and sales outreach solutions for mid-market enterprises. By integrating Vidyard GoVideo, businesses can now create, manage and distribute video via the platform and share real-time engagement across CRM’s like Salesforce and Nimble.
  • ConnectLeader: With ConnectLeader’s TruCadence, sales reps can sequence multi-channel engagement via phone, email, social media, and now video with Vidyard GoVideo. Leveraging ConnectLeader’s breakthrough dialer stack, reps can follow up on a day’s worth of cadence tasks in just one hour!
  • FunnelAmplified: With FunnelAmplified, reps can generate leads from every member of their team, build brand-hubs for employees, and distribute content for employees to publish to social networks from one central dashboard.

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“In today’s noisy market, it’s difficult for sales reps to stand out and earn the attention of potential buyers. Personalized video is changing that, giving them a compelling new way to break through the noise and connect on a more human level,” says Michael Litt, CEO and co-founder of Vidyard. “Through our expanding partner community, we’re now enabling sales reps to leverage the power of video from directly within their sales tool of choice in a way that is easy, personalized and integrated with how they work today.”

“Sales is becoming more personal every day. You must use the right channel for the right engagement for the right prospect and customer, and we’re finding video to be a key channel in engaging buyers,” says Manny Medina, CEO and co-founder of Outreach. “We’re excited that Vidyard has joined the Outreach Galaxy in such a powerful way – by enabling the recording of personalized videos in Outreach and in turn, feeding buyer video engagement right back into Outreach.”

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