Arctic Wolf Evolves Channel Partner Program To Support Explosive Growth
As the state of the channel continues to evolve toward services-based and strategic engagement models, Arctic Wolf is pleased to announce enhancements to its channel partner program—focused on investing in top-performing channel partners while outlining a clear path for partners of all sizes to grow with and expand their strategic relationship with the company.
“We’re pleased to further reward and recognize our partners, and increasingly invest in them to drive growth together.”
Two new partnership tiers, introduced today, create unique ways to drive channel relationships with Arctic Wolf, as the company cements its leadership in the cybersecurity industry with a 100% partner-centric go-to-market model.
“Our channel partners are critical in helping us execute on our mission to end cyber risk, and we want to reward our most strategic solution providers with a program that drives growth together and helps them earn the most reward and investment back from Arctic Wolf,” said Bob Skelley, senior vice president of Global Channels, Arctic Wolf. “This program evolution will accelerate growth for partners who demonstrate success and commitment with Arctic Wolf. We’re excited to offer this enhanced, world-class program to facilitate better planning and engagement with our channel ecosystem.”
Partner Tiers and Member Benefits:
Authorized Partners have access to foundational benefits that foster learning and development, enable growth, and fuel demand. Benefits include access to the Arctic Wolf Partner Portal, opportunity support, deal registration, internal purchase discounts, and eligibility for incentives. Additionally, Authorized Partners have access to on-demand training courses, campaign kits, co-branded collateral, and a full suite of enablement and demand resources.
Wolf Pack Partners unlock access to a suite of additional benefits to recognize their commitment to growing with Arctic Wolf. These benefits include a named channel account management team, access to executive leadership, quarterly business reviews, invitations to exclusive training summits, priority access to marketing support, concierge demand programs, and much more.
Managed Service Providers (MSPs) and Solution Provider partners qualify for both tiers.
Building on Successful Growth and Momentum in a 100% Channel-First Model:
The past year has accelerated Arctic Wolf’s channel momentum and growth with key accomplishments, including a record number of participants at key events, number of transactions and registered deals, and more. The company welcomed Skelley in October 2020 to lead global channels, and also lauds multiple awards from The Channel Company in 2021, including the Security 100, Channel Chiefs, The CRN Partner Program Guide, and Women of the Channel 2021 awards.
“Together with our partners, we’re 100% changing the game in cybersecurity, and this next-level program reinforces our deep commitment to strategic, long-lasting partner relationships,” said Will Briggs, vice president of Americas Channels and Program, Arctic Wolf. “We’re pleased to further reward and recognize our partners, and increasingly invest in them to drive growth together.”
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