SalesTech Star

Alfresco Announces Availability of its Updated Content Connector for Salesforce

New content connector unifies search, facilitates collaboration and automates processes – increasing salespeople’s productivity anywhere

Alfresco Software, an open source, content management platform and solutions provider, announced the immediate availability of its newest Alfresco Content Connector for Salesforce, a collaboration and integration tool that incorporates the powerful capabilities of Alfresco Content Services within salesforce.com. The connector provides unified search, more efficient collaboration and automated processes, all of which increases user productivity and enables an organization’s important information to flow more efficiently to the right person.

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It’s not just about connecting… it’s about curating relevant information to the right people when they need it: Find out more: https://www.alfresco.com/news/press-releases/alfresco-announces-availability-its-updated-content-connector-salesforce

Notably, salespeople are spending only about 37 percent of their time on revenue-generating activities, according to research commissioned by insideSales.com. Worse, just under 62 percent of their time is spent using sales technology to find and search for content to help them in their deals. To combat this, Alfresco developed an innovative ‘Recommended Content’ feature within its Content Connector for Salesforce that automatically serves up relevant, curated information for the salesperson; this frees them up to spend more time selling, and not dredging through mountains of data.

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Forrester’s Principal Analyst, Cheryl McKinnon, in a recent report (namely, The ECM Playbook Is Your Guide To A Rejuvenated Program Strategy – Executive Overview: The Enterprise Content Management Playbook July 17, 2020) advocates for putting the needs of business users – and those they serve – front and center: “Business users need a digital workplace that helps them collaborate with colleagues and serve customers. Employee engagement is optimal when content — and the knowledge and data it contains — is easy to locate, consume, and share. Content creation and distribution are core functions of many client-facing roles.”

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