Staff Writers

Artificial Intelligence (AI) and Machine Learning (ML) are deemed to bring the fourth industrial revolution. AI is dignified to boost growth and productivity in organizations. It is…
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Virtual Reality (VR) and Augmented Reality (AR) campaigns are revolutionizing the way B2C brands engage with their target audience. These immersive technologies have opened up a whole…
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Artificial Intelligence (AI) is increasingly becoming a cornerstone in the sales industry, offering capabilities that range from customer segmentation to predictive analytics. However,…
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Gamification, the practice of introducing game-like features into non-gaming environments, has gained significant traction across multiple sectors. Especially in sales, where the link…
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Introduction In the intricate world of sales and marketing, understanding buyer intent signals is akin to having a roadmap to success. These signals, ranging from online behavior to…
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Gone are the days when sales calls were dry and mundane. Today, salespeople need innovative and interactive ways to communicate with their audience to close deals. Amidst the most…
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Customer Lifetime Value (CLV) and Customer Lifetime Revenue (CLR) are two indicators that are particularly significant in relation to customer-centric company strategies in terms of…
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B2C sales techniques have consistently evolved, reshaping consumer expectations and buying behaviors. This evolution presents a unique opportunity for B2B sellers, who could draw…
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The integration of Artificial Intelligence (AI) in factories is no longer a concept of the future, but a present reality. With an estimated 37% increase in AI implementation in…
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In sales and business, negotiating is a very crucial skill since it directly affects obtaining favorable terms and building strong bonds with others. Negotiation also helps in achieving…
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