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Staff Writers
How to Effectively Generate Lead on Social Media?
LinkedIn studies say that around 76 % of buyers are ready to have a conversation with you on social media. This must come as good news to marketers waiting to make the best out of…
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How ERP Boosts Customer Satisfaction?
Enterprise Resource Planning (ERP) software, particularly the ones embedded with CRM modules goes a long way in boosting customer satisfaction, according to studies. Since ERP…
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SalesTech Star Primer: What is Lead Nurturing?
What Does Lead Nurturing Mean?
A report by Marketo revealed that around half of the leads interested in buying do not commit immediately. In order to convert them into buying…
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What is Lead Scoring?
When companies start with their Lead Generation efforts, the primary aim is always to bring in more leads to the Sales funnel. The quality of leads is not really a concern at the…
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What is Demand Generation?
The Never-ending Confusion between Demand Generation and Lead Generation:
The reason many B2B marketers even look-up for the meaning of Demand Generation is often to distinguish it…
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MarTech’s 5 ABM Best-Practices from Industry Leaders
Account-Based Marketing (ABM) is a popular Marketing practice among B2B companies working with larger target accounts. 58% of ABM practitioners consider their current status of revenue…
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SalesTech Star Primer: What Is Lead Generation?
Now that you have a business, how do you sell your products or services to customers? How do you get customers to know about your services and solutions, and educated them about using…
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12 Personality Traits that Would Make You a Great Salesperson
Best Salespersons are best at what they do. They showcase immaculate personality traits that they possessed and/or acquired through their journeys in sales.
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Sales Technology Primer: Easy-to-Use Sales Dashboards for New Sales Teams
Data visualization and BI tools for sales dashboards have become a proven arsenal to accelerate sales journeys through various means.
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Reviving Retail with AI: 5 Benefits of Adopting AI in Retail Operations
via IBM AI Revolution
According to the latest report, AI in retail is expected to witness a growth in spending of over 200% between 2019 and 2023. The projections reveal that it will…
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